Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Porch Group Media

SEPTEMBER 12, 2019

65% of buyers find a positive experience with a brand to be more influential than great advertising. Forrester). Sixty-one percent of users are unlikely to return to a mobile site they had trouble accessing, and 40% end up visiting a competitor’s site instead. Microsoft, 2017). American Express, 2017). Clicktale).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

KEO Marketing

MARCH 30, 2017

Instead of sending advertising that pitches your products, you are providing helpful content to your prospects to help them learn about solutions to their problems. Source: Forrester Research). The first position in Google search results on mobile has a 31.35% clickthrough rate. Source: Demand Metric). Retailing Today, 2014).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Outbrain

MAY 15, 2019

In fact, influencer marketing has become so popular that Google searches for the term “influencer marketing” rose by 325% in 2017. Even those users who haven’t actually downloaded ad blocking software to their desktop or mobile device are still largely ignoring the presence of ads as they peruse the web. Multiple points of contact.

Word of Mouth 47

Word of Mouth Paid Search Agency Advertising Agencies Budget Programs 47

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Adobe Experience Cloud Blog

MARCH 17, 2017

This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities. For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. billion mobile internet users. Over a two-year period, mobile searches for “ _ near me today/tonight” grew by over 900%. Mobile Marketing Statistics.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Why attend: Some 6,000 attendees discuss the digital transformation of marketing, advertising, IT, services, etc. Host: Forrester. Location: Portland.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Martech Advisor

NOVEMBER 5, 2019

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. AI in programmatic advertising. AI based programmatic advertising has captured the attention of advertisers significantly over the last two years.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Convince & Convert

FEBRUARY 7, 2017

billion in total mobile ad revenue. And, in 2017, it is estimated to bring a revenue of $2.81 By 2017, that percentage is expected to scale up to 70.7 It gives consumers easy, mobile access to online shopping for your products. Use Instagram Advertising. Instagram advertising serves as a great tool for marketers.

eCommerce 149

eCommerce Emarketing Mobile Advertising Paid Search Agency 149

Televerde

OCTOBER 30, 2019

80% of business decision makers prefer to get company information in a series of articles versus an advertisement. Harvard Business Review, 2017). Using video on a landing page can increase conversion by as much as 80% (Content Marketing Institute, 2017). in advertising value. On mobile: 57. (Stratabeat, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Hubspot

AUGUST 20, 2019

But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts. 96% of Facebook users access it on mobile. 93% of social media advertisers use Facebook ads on a regular basis. Forrester ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

SnapApp

DECEMBER 4, 2017

. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Porch Group Media

NOVEMBER 20, 2019

Brands in particular plan to invest more in utilizing more of their first party digital data such as mobile app data, social data and online sales data. In a 2018 study by Gartner, respondents reported that, on average, they expected to spend 29% of their budget on marketing technology in 2018, up from 22% in 2017.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

Valasys

JANUARY 9, 2020

According to a press release by YouTube , its users exist in more than 91 countries & the video advertising platform offers support in 80 different languages, covering 95% of the global internet population. Theverge.com predicts that by the year 2020, more than 70% of the views will come from mobile devices.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Valasys

MARCH 12, 2019

66% marketing teams have a Chief Marketing Technologist (CMT) in place as investment budgets in Marketing Technology (MarTech) has jumped from just 22% in 2017 to 29% making marketing technology the single biggest investment area for marketing resources. There are some technologies that are essential: Content Management System (CMS).

Marketing Attribution 49

Marketing Attribution Marketing Automation Services Paid Search Agency Advertising Agencies 49

Vidyard

MARCH 16, 2017

But it’s 2017, and the times, they are a’ changing! 96% of business-related videos take place on desktop browsers, and only 14% on mobile – Vidyard ( Tweet This ). 85% of businesses are likely to begin or continue using video in 2017 – Marketing Insider ( Tweet This ). Distributing Your Videos. Personalized Video.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Outbrain

JULY 31, 2018

The mobile app industry has proven time and again to be a powerful agent of customer acquisition and a source of massive revenue growth. The versatility of high-quality user experiences and the overall ease in engaging customers and driving brand loyalty make mobile apps a key channel for businesses.

Campaigns 34

Campaigns ROAS Advertising Agencies Mobile Advertising 34

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

AUGUST 27, 2012

Source: Forrester ) Tweet This Stat! 12) 80% of mobile internet users would prefer ads relevant to them locally. Mobile Marketing and Apps. 28) Worldwide mobile advertising revenue will expand 3.5X 29) Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

SnapApp

JANUARY 11, 2018

. For a century, marketing and advertising were the same thing. Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . In the past, a customer would see an attention-grabbing car advertisement on a billboard and go to a dealership. Source ). . .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

The Lead Agency

AUGUST 18, 2019

Some of the most important things to be aware of are in the digital space, as digital ad spend is expected to account for 50% of all advertising budgets worldwide by 2020. The following infographic from the Content Marketing Institute demonstrates how B2B content marketing has changed from 2017-2018.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

Full Circle Insights

JUNE 27, 2022

Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . Track ROI on digital advertising to proactively improve marketing. Get Real” About Martech: Takeaways from MarTech SF 2017.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

Full Circle Insights

JUNE 27, 2022

Forrester, an advisory company well known for its impact in the marketing landscape, continues to provide confirmation of ABM importance with their development of the Forrester B2B Revenue Waterfall. . Track ROI on digital advertising to proactively improve marketing. Get Real” About Martech: Takeaways from MarTech SF 2017.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Sales Management 52

The Lead Agency

AUGUST 18, 2019

Some of the most important things to be aware of are in the digital space, as digital ad spend is expected to account for 50% of all advertising budgets worldwide by 2020. The following infographic from the Content Marketing Institute demonstrates how B2B content marketing has changed from 2017-2018. Source: [link] 4.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

Full Circle Insights

SEPTEMBER 20, 2022

” , an April 2022 report by Forrester. The Forrester B2B Revenue Waterfall has established a standard set of stages for tracking account funnels. Track ROI on digital advertising to proactively improve marketing. Get Real” About Martech: Takeaways from MarTech SF 2017. Top 5 Reasons to Attend Circulate 2017.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Vidyard

JUNE 24, 2020

LinkedIn launched native video features in 2017 and in 2018 added a live video feature (still in beta and available by application only), with more to come. How to Post a Video on LinkedIn Using a Link (Desktop or Mobile) 3. How to Record and Share a LinkedIn Video from Mobile 3.5 LinkedIn Native Videos (a.k.a. Write your post.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Full Circle Insights

MARCH 23, 2021

The challenge is turning all that data into intelligence that gets used to drive better decisions,” wrote Ross Graber, Vice President and Principal Analyst at Forrester in his blog. Track ROI on digital advertising to proactively improve marketing. Get Real” About Martech: Takeaways from MarTech SF 2017.

Full Circle Insights 52

Full Circle Insights Enterprise Management Bundling Lead Ranking 52

Full Circle Insights

FEBRUARY 28, 2023

6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

KEO Marketing

SEPTEMBER 1, 2017

According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Another Forrester study concluded companies that excel in lead nurturing generated 50% more sales-ready leads at 33% lower cost per lead.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

chiefmartech

MARCH 14, 2017

I’ll start with an update on The State of Marketing Technology 2017 : What practices are the leading companies adopting? This session will cover: The health of martech startup funding in 2017. We’ll start with a pair of advanced TED-style talks on advertising in social and search channels.

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47