The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. 51% of finance shops were buying decision-makers in 2021 – up from 35% in 2017.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Marketing Insider Group

SEPTEMBER 14, 2017

According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]. Content marketing is booming. Want proof?

Top of Funnel 235

Top of Funnel B2B Forrester Content 235

distribion

DECEMBER 20, 2016

We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success. Here are two trends that we are looking forward to in 2017: 1. B2B eCommerce sales are expected to reach $928 billion in 2017, an 8.5% Forrester Research ). Marketing automation on the rise.

Trends 60

Trends eCommerce Forrester Marketing Automation Services 60

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

E-Spirit

JANUARY 24, 2017

For the first time in its history, FirstSpirit has been included in the Forrester Wave™. The new research report, entitled “The Forrester Wave™: Web Content Management Systems, Q1 2017 evaluates 10 vendors on 36 criteria, including current offering, strategy, and market presence.

Forrester 40

Forrester Marketing Management Vendors Marketing Report 40

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

distribion

DECEMBER 20, 2016

We hope that you take in all of the cheer of the season and that your endeavors in 2017 come with great happiness and success. Here are two trends that we are looking forward to in 2017: 1. B2B eCommerce sales are expected to reach $928 billion in 2017, an 8.5% Forrester Research ). Marketing automation on the rise.

Trends 40

Trends eCommerce Forrester Marketing Automation Services 40

The Lead Agency

OCTOBER 4, 2017

Before we find out how marketers are applying machine learning in 2017, let us, first of all, dispel some myths and misunderstandings regarding artificial intelligence, machine learning and deep learning. According to research and advisory firm Forrester , programmatic marketing is expected to account for 50% of all advertising by 2019.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

KoMarketing Associates

JUNE 12, 2017

In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. At the beginning of 2017, B2B marketers also predicted that large portions of their budgets would go toward digital initiatives.

Customer Surveys 121

Customer Surveys Advertising Agencies Paid Search Agency Forrester 121

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

JANUARY 11, 2018

Forrester and AppsFlyer recently conducted the “Mobile Fraud: Marketers’ Massive Hidden Threat” report to gauge the state of mobile advertising among marketers. Enterprise marketers are interested in launching mobile advertising initiatives to drive revenue, but research shows they still face numerous challenges.

Mobile Marketing 120

Mobile Marketing Marketing Report Mobile Advertising Forrester 120

Biznology

DECEMBER 17, 2020

This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). Andy Hoar , former Forrester analyst, saw a hole in the B2B events marketplace and co-founded B2BNext , a lively conference dedicated to B2B eCommerce. I am pleased to introduce ten standouts here. We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

markempa

JULY 6, 2017

According to Forrester, top performers convert 1.54% of leads to revenue. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Top Rank Marketing

OCTOBER 20, 2023

Elevate Your Brand Without Overt Selling: ServiceNow, despite its exponential growth from 1bn to 8bn in revenue from 2017 to 2023, understands that their target audience — senior leaders — aren’t looking for granular product details.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. It’s an odd development and represents the first time these percentages have fallen since the organization began its surveys in 2017. Those reporting that they had implemented a CDP fell from 31% to 25%.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

KoMarketing Associates

JULY 3, 2017

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Biznology

DECEMBER 29, 2017

In 2017, he counted 5,381 solutions, up 40% from the year prior. In the meantime, Forrester predicts that 40% of marketers are going to take their chances and not even try to comply. More growth in marketing technology—and more consolidation. This is nuts — and ripe for consolidation. I predict major M&A next year.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

The Point

DECEMBER 28, 2017

The guide features insights, projections, and opinions on current challenges, opportunities, and trends from 19 B2B marketing experts and practitioners, including leading executives from Marketo, Oracle, SiriusDecisions, and Forrester Research. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

KoMarketing Associates

JUNE 1, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. As B2B sales leaders look to capitalize on new leads, research suggests that B2B marketers need to be prepared to offer a more unique customer experience.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

KoMarketing Associates

SEPTEMBER 28, 2017

The “2017 State of Email Marketing Survey” from Ascend2 recently discovered that 44 percent of marketers believe their email marketing performance has increased significantly. New research suggests that despite previous struggles, marketers are now finding more success with email marketing than they did in the past.

Email Marketing 120

Email Marketing Forrester Marketing & Strategy Newsletter 120

QuanticMind

FEBRUARY 15, 2017

Please join QuanticMind at SMX West 2017 at booth #204 to discuss the most important developments in PPC marketing and enter to win an Apple Watch. Coming to SMX West 2017 in San Jose, CA on March 21-23? Advisory firm Forrester estimated total US retail sales for 2016 to hit $3.4 So what does that mean for the rest of the year?

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40

Contently

MAY 23, 2017

— Farhad Manjoo (@fmanjoo) May 17, 2017. — Google (@Google) May 17, 2017. — Michael McDonough (@M_McDonough) April 6, 2017. Along with what seems like every market research and consulting firm, Forrester is extremely bullish on AI , and this year is the beginning of a tidal wave.

Marketing AI 163

Marketing AI Stats Marketing Automation Services Forrester 163

Kapost

JUNE 9, 2017

Forrester Research ranked Kapost highest in current offering in The Forrester Wave™: Content Marketing Platforms, Q2 2017 report released April 18, 2017, commenting “Kapost ranked as the most thought-through current.

Research 66

Research Forrester Content Marketing Content 66

Fusion Marketing Partners

MAY 14, 2018

I just read a thought-provoking report titled: Forrester Data: Marketing Automation Technology Forecast, 2017 to 2023. Having worked in the […].

Marketing Automation 73

Marketing Automation Automation Forrester Forecasting 73

Top Rank Marketing

AUGUST 18, 2023

Forrester ON THE LIGHTER SIDE: A lighthearted look at “Third-Party Cookiepocalypse” by Marketoonist Tom Fishburne — Marketoonist Adobe and Microsoft break some old files by removing PostScript font support — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS: Lane R.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Adobe Experience Cloud Blog

OCTOBER 9, 2018

There is much speculation as to why marketers have a shorter lifespan than their executive colleagues, but one stat from the Marketing Performance Management Survey, 2017 particularly caught my attention and could be related: only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors. Consistent Brand Voice.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

ClickZ

APRIL 29, 2020

In 2017, those percentages stood at 22 and 27 percent, respectively. Forrester projections show spending on global marketing automation tech hit $13.4 As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027. The dollar amounts are impressive.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. Back in those years at Forrester, we looked at customer experience largely through a B2C lens. This isn’t new.

Top of Funnel 92

Top of Funnel B2B Forrester B2B Sales 92

Madison Logic

DECEMBER 29, 2022

According to Forrester Research, sustainable B2B pipeline growth requires a clear focus on spotting buying groups, responding to digital signals, and optimizing the path toward a buying decision.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

KoMarketing Associates

MAY 30, 2017

2017 Digital Yearbook from We Are Social Singapore. B2B Content Marketing 2017 – Benchmarks, Budgets & Trends – North America from Content Marketing Institute. The Search Landscape in 2017 from Rand Fishkin. We Are Social’s Digital Yearbook. Moz’s The Search Landscape.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Biznology

JANUARY 22, 2019

So Forrester predicts , and I agree. Like ABM in 2017, and intent data in 2018. Our field has long focused on selling to entities—accounts, buying groups, with rational, specific needs—and so we tend to stick to the facts. But it’s time to be more human. To talk to the buyers as individuals, in a language that moves them.

B2B Marketing 120

B2B Marketing B2B B2B Sales Forrester 120

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting.

Enterprise Management 109

Enterprise Management Work Management Account Based Marketing Marketing Management 109

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. Currently, just one in five organizations effectively personalize their content at scale.

Organization 105

Organization Personalization Effectiveness Forrester 105

Content Standard

DECEMBER 16, 2016

In a survey conducted by Forrester Consulting and commissioned by Everstring, 41 percent of B2B marketers using predictive technology reported growth above the industry average compared to 14 percent of traditional B2B marketers. In 2017, consider embracing AI technology to improve performance and gain the most from your team and campaigns.

Marketing AI 40

Marketing AI Work Management Planning Paid Search Agency 40