Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. Here’s the point: B2B buyers have never been so difficult to understand.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

ViewPoint

MARCH 1, 2016

This is Part One of a two-part blog about how organizations with a complex sales process can improve accuracy in lead/revenue projections. The real potential of lead nurturing is ignored. Test your estimates for 2016 by going back to the end of 2015 and compare actual retained revenue with your estimates.

ROI 159

ROI Lead Ranking Marketing Qualified Leads MQL 159

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. Because they tend to be singular and of-the-moment, they rarely align with the buyer’s purchasing process or need for specific information. Let’s take a step back.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. Because they tend to be singular and of-the-moment, they rarely align with the buyer’s purchasing process or need for specific information. Let’s take a step back.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. Because they tend to be singular and of-the-moment, they rarely align with the buyer’s purchasing process or need for specific information. Let’s take a step back.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. 5 B2B Lead Generation Stats and Facts. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

6sense

DECEMBER 10, 2021

Contents: What is lead qualification? Who is a qualified lead? An information qualified lead (IQL). A marketing qualified lead (MQL). A sales qualified lead (SQL). A product qualified lead (PQL). Unqualified leads. Lead disqualification. 5 steps to qualify leads.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

markempa

SEPTEMBER 27, 2016

Writers note – This as a primer for my session at Dreamforce 2016 next week. In our rush to obtain leads, drive opportunities and move the sales needle, it’s too easy to forget that we need to address the emotional needs (fears, hopes, wants, and aspirations) of our customers. The email on the left was “sales speak.”

Account Based Marketing 120

Account Based Marketing Paid Search Agency B2B Sales Lead Scoring 120

ClearVoice

AUGUST 16, 2023

Increased sales: Businesses can drive targeted website traffic, generate qualified leads, and boost sales through effective lead nurturing and conversion strategies. These tools streamline the personalization process, making it more efficient and scalable. Ensure they have the necessary resources.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

B2B Marketing Directions

NOVEMBER 29, 2015

Therefore, the primary output of your planning process should be a marketing communications plan that embodies a cohesive, balanced, and value-driven marketing effort. Demand creation programs are primarily designed to acquire new sales leads and nurture those leads until they are ready to engage with sales reps.

Campaigns 45

Campaigns Planning Lead Ranking B to B 45

ViewPoint

JUNE 9, 2017

While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. One opportunity we turned over to a client took 42 touchpoints across 3 months to nurture to sales-qualified status.

Lead Qualification 220

Lead Qualification Touchpoints Sales Qualified Leads PointClear 220

Hinge Marketing

DECEMBER 3, 2015

Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. As we are on the cusp of 2016, here are 5 tips to take to help revamp your email strategy in the coming year.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. Leads should: Have enough money to afford your solution.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Sales Engine

AUGUST 22, 2016

Given their mission to help wealth management firms grow and thrive as stewards of their client’s investments, First Rate needed an innovative approach that would help empower investors and advisors to simplify and better understand their financial world. Another big change First Rate made was to their sales follow up process.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

Sales Engine

AUGUST 22, 2016

Given their mission to help wealth management firms grow and thrive as stewards of their client’s investments, First Rate needed an innovative approach that would help empower investors and advisors to simplify and better understand their financial world. Another big change First Rate made was to their sales follow up process.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Generation 120

markempa

DECEMBER 30, 2013

Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Content marketing is becoming more essential for success.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

ViewPoint

JULY 24, 2017

One of the uncloseables on their list was a company from which PointClear generated a sales-qualified lead that we turned over to a client in the middle of 2016. How can one company be considered an uncloseable to one lead generation services firm and a success to another? sent email to schedule a meeting with sales exec.

Sales Qualified Leads 149

Sales Qualified Leads PointClear Lead Qualification High Quality Lead 149

Content Standard

DECEMBER 23, 2015

One such example would be the reported success of lead nurturing for B2B brands. Typically, for many B2B brands, lead generation and visibility are the sole goals of marketing—when it comes to starting relationships, cultivating accounts, or driving purchases, sales departments often take the credit.

Studies 40

Studies B2B Marketing Marketing Strategy Marketing & Strategy 40

Valasys

OCTOBER 11, 2019

The whole idea behind an account-based everything approach requires B2B enterprises to think of sales in terms of individual accounts based on targeting the most important decision-makers of those accounts. Furthermore, the purchase intent dwindles significantly when a second decision-maker is involved in the buying process.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

The Point

MAY 30, 2014

Specifically: • IDC reports that digital marketing spend by technology companies will surpass non-digital spend by the end of 2016. If an agency’s sole function is to simply manage that technology on behalf of the client, we’re only ever one new hire away from being booted to the curb. Marketing technology can do a lot of things well.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. The top three tactics that contributed to this success? More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Kapost

JULY 5, 2016

88% of B2B marketers use content marketing, yet only 30% describe themselves as “effective,” so states the 2016 benchmark report from Content Marketing Institute and MarketingProfs. The next priority is attributing content to lead and revenue generation, including quarterly lead and revenue targets, cited by 58% of respondents.

Top of Funnel 75

Top of Funnel Advertising Benchmark Marketing Report Planning 75

KEO Marketing

DECEMBER 29, 2016

With the New Year rapidly approaching, it is time for marketers to take a look back at 2016 to determine the results of their marketing strategies and then lay out their plans for 2017. 80 percent of marketing automation users saw their number of leads increase and 77 percent saw the number of conversions increase.

Trends 48

Trends Paid Search Agency Planning Mobile Advertising 48

KEO Marketing

OCTOBER 3, 2017

ABM requires tight alignment between your sales and marketing teams to identify specific opportunities, develop personalized messaging, coordinate sales activities, and measure progress. Aligning sales and marketing also streamlines the typically complex and lengthy B2B sales cycle. ABM Adoption Takes Off.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” B2Bs are in the lead. ” Are you among them? ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Sales Engine

OCTOBER 16, 2015

Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. B2B content marketing today is really about generating leads for sales by replacing the one-to-one conversations that salespeople used to be able to get more predictably.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Infer , a predictive sales and marketing software. DNN Evoq , a content management system (CMS) platform.

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Integrated B2B

FEBRUARY 13, 2019

Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Advertising Agencies 63

Advertising Agencies Enterprise Management Marketing Management Demand Generation 63

Marketing Insider Group

OCTOBER 6, 2015

Illustrations and photos also saw the biggest jump in content marketing tactic usage, from 69% last year to 76% this year. Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Adobe Experience Cloud Blog

APRIL 11, 2017

Today, many of your buyers do their own research long before they enter an active sales cycle. For example, if you could identify the companies and contacts in your database who are talking about Topic A versus Topic B in the past week, you could put them into the correct topic-based nurture tracks and increase your conversion rates. .

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Atomic Reach

FEBRUARY 7, 2019

In 2014, Top Rank Blog reported that 64% of B2B marketers outsource their writing, a time consuming portion of the content creation process. In 2016, Content Marketing Institute published their Benchmarks, Budgets, and Trends Report stating, 85% of B2B marketers say lead generation is their most important content marketing goal.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Directive Agency

SEPTEMBER 8, 2017

If you were to follow traditional advice, there’s a case to be made for defending your budget or attempting to persuade management not to make any cuts. According to BrightTALK, 61% of B2B marketers say that a lack of resources (staff, funding, and time) is one of the top obstacles to successful lead generation. Image Source ).

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Budget 40

GreenRope

APRIL 21, 2016

Today’s business landscape demands companies to act fast and be incredibly agile in their business strategies and processes (read my post on organizational agility ). You’re losing potential sales. There is nothing more frustrating than losing leads right before the point of sale. You don’t.

CRM 40

CRM Top of Funnel Sales Qualified Leads Marketing Automation Services 40