Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge. 5 B2B Lead Generation Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

markempa

DECEMBER 30, 2013

Through Dell’s efforts in establishing its very own Social Media & Community University, which 105,000 employees have attended, and its Social Outreach Services, Dell has turned thousands of brand retractors into advocates. Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Directive Agency

SEPTEMBER 8, 2017

If you were to follow traditional advice, there’s a case to be made for defending your budget or attempting to persuade management not to make any cuts. According to BrightTALK, 61% of B2B marketers say that a lack of resources (staff, funding, and time) is one of the top obstacles to successful lead generation. Image Source ).

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Budget 40

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. We expected personalized video to improve the results, but we were amazed by how effective it was,” said Michael Ballard, senior manager for digital marketing at Lenovo. Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. “Video by itself helps their messages get noticed. .”

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Prospectr

APRIL 14, 2017

” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

Engagio

APRIL 29, 2018

ABM is not a fad , it’s a fundamentally better way of doing business for high-value B2B sales and marketing. We know it works from the incredible success of Engagio customers , and from empirical studies proving ABM drives higher ROI than any other tactic for the vast majority of marketers. But, ABM only works when it’s done right.

Account Based Marketing 88

Account Based Marketing ABM Sales Qualified Leads Lead Ranking 88

The Point

FEBRUARY 23, 2016

Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. But those aren’t the kind of headlines that generate press, social shares, downloads, and leads.

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

SnapApp

MARCH 2, 2018

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

NuSpark Consulting

MAY 27, 2017

Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data. Customer relationship management (CRM).

Demand Generation Agencies 164

Demand Generation Agencies Demand Generation Work Management Marketing Automation Services 164

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. million blog posts are published every single day.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48