ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Chapter #1: General email marketing statistics for creators.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. 4 of the Biggest Advertising Trends of 2016.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Sprout Social

MAY 10, 2019

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.

Youtube 110

Youtube Stats Paid Content Marketing & Strategy 110

Content Standard

MARCH 1, 2016

When the Egyptians realized their 360-day calendar was off, they added five days of partying to the end of year. However you do the math, marketers were glad to have February 29 on the books in 2016. However you do the math, marketers were glad to have February 29 on the books in 2016. GM: #DayItForward.

Campaigns 40

Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Content Standard

MARCH 1, 2016

When the Egyptians realized their 360-day calendar was off, they added five days of partying to the end of year. However you do the math, marketers were glad to have February 29 on the books in 2016. However you do the math, marketers were glad to have February 29 on the books in 2016. GM: #DayItForward.

Campaigns 40

Campaigns Paid Search Agency Advertising Agencies Broadcasting 40

Contently

SEPTEMBER 20, 2016

Earlier this year, Twitter paid a reported $10 million for the global rights to live stream 10 of the NFL’s Thursday Night Football games. Twitter also penned a live-streaming deal with the NBA in July that will have the social media platform broadcast exclusive original content created by the league.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? People like interactive content ; they like to engage directly with brands. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

EveryoneSocial

MARCH 2, 2017

Digital video sharing takes over as this years’ top social media trends, and it has completely changed the socialscape for good. More than 200 million people are consuming digital video content in the U.S. That’s an incredible number of people streaming content—including your brand’s content. million people.

Social Media 49

Social Media Trends Media Broadcasting 49

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

EveryoneSocial

NOVEMBER 27, 2019

Activation is not an ecstatic sonic boom that one broadcasts upon reaching a certain velocity of personal satisfaction, nor is it a box to check off and call it good. Michael Brenner of Marketing Insider Group suggests that employee activation consists of stories from employee experience inside your own company.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Content Standard

SEPTEMBER 12, 2017

There’s no secret as to why Facebook, Twitter, Snapchat, and other social networks have been so aggressive in creating live video solutions and experiences for their content creators. When done correctly, live video benefits all sides: Brands get access to another dynamic form of content, and consumers love it.

Broadcasting 42

Broadcasting Branding Brand Identity Distribution 42

6sense

DECEMBER 10, 2021

Contents: What is lead qualification? A marketing qualified lead (MQL). A product qualified lead (PQL). According to the latest Hubspot report , lead generation is a top priority for marketers around the world in 2021. Businesses continue to struggle with finding people who are interested in their products or services.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Biznology

AUGUST 23, 2016

He looked at me incredulously and I told him that were it not from my weekly blog post, I might not have the time to get any of my thoughts, any of my experience, any of business-related content marketing done before weeks and weeks and weeks have passed. If you’re motivated, you can do all of this on your own.

Television marketing 80

Television marketing Creativity Broadcasting Barriers 80

Hubspot

MARCH 8, 2017

Yes -- I'm speaking of the era when music wasn't a downloadable, streaming product. But Caruso’s signing was a precursor to the Copyright Act of 1909 that required record sale royalties to be paid to the writers and publishers of songs, but not to the people who performed them. Broadcast Radio. Source: Stan J. Ah, memories.

Peer-to-peer 78

Peer-to-peer Broadcasting Copyright P2P 78

Content Standard

DECEMBER 11, 2015

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. With the advent of the Web, the tides were meant to turn, and marketers were primed to take higher seats at the executive table. That didn’t happen.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

As far back as the idea of “marketing” goes, there have been pessimists who insist there’s no accurate way to measure the business value of promotional campaigns. With the advent of the Web, the tides were meant to turn, and marketers were primed to take higher seats at the executive table. That didn’t happen.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. With over 300 million monthly active users , there’s no shortage of people to market to on Twitter. Or maybe you’re trying to sell more of your products. Do you want more followers? Use Promoted Tweets.

Twitter 55

Twitter Promotion Tips Television marketing 55

Adobe Experience Cloud Blog

APRIL 12, 2016

Why does this matter to you as marketer? On the flip side, as a marketer, your goal is to give your buyers something valuable enough to earn their interest, business, loyalty, and advocacy. If you’re offering educational content, don’t ask your visitors for too much information or don’t even gate it.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.

Paid Search Agency 122

Paid Search Agency Facebook Trends Ads 122

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. 3) On average, companies respond to only 30% of social media fans' feedback.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

MAY 3, 2018

More Ad Content Competing for News Feed Space. This observed decline in organic Facebook reach began in 2014, when Brian Boland, Facebook's VP of Advertising Technology (at the time), said Facebook is simply managing more ad content than it used to, and News Feed space is thus more competitive among marketers.

Facebook 78

Facebook Organization Broadcasting Lead Scoring 78

Outbrain

DECEMBER 8, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. This became official in 2017 when native ad spend reached 60% of all display ad spending. Native ads are everywhere because they work. Every year, more and more native ads hit our screens. No Need to Fly?

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Attract qualified traffic to your site.

Enterprise Management 106

Enterprise Management Content Marketing Work Management Marketing Management 106

PureB2B

APRIL 10, 2016

Marketing executives are reporting that lead quality is a top priority for lead generation—and ironically, the biggest challenge they face. In Marketo’s study , 61 percent of marketers reported that generating high-quality leads was problematic for their organizations. Build social media relationships. Seminars and webinars.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 62

PureB2B

APRIL 10, 2016

Marketing executives are reporting that lead quality is a top priority for lead generation—and ironically, the biggest challenge they face. In Marketo’s study , 61 percent of marketers reported that generating high-quality leads was problematic for their organizations. Build social media relationships. Seminars and webinars.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 62

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and late last year, the number of American adults who tuned into traditional television dropped by 22% , according to Nielsen C3 data.

Paid Search Agency 98

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 98

KoMarketing Associates

MARCH 15, 2018

One exciting thing about digital marketing is that it is always changing. B2B marketers likely sense this pressure in a unique way, as they often find they can’t utilize all of the same channels that B2C marketers use (e.g., Social listening is important to B2B marketers because: . It can supply valuable content ideas.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and late last year, the number of American adults who tuned into traditional television dropped by 22% , according to Nielsen C3 data.

Paid Search Agency 52

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 52

readwrite

JULY 5, 2019

Video may be moving away from broadcast television, but make no mistake: On social media platforms, visual content like performance video is more powerful than ever. Between 2016 and late last year, the number of American adults who tuned into traditional television dropped by 22% , according to Nielsen C3 data.

Paid Search Agency 52

Paid Search Agency Video Marketing Cost per Acquisition Television marketing 52

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Hubspot

NOVEMBER 7, 2018

The above slogans aren’t only popular quotes from advertisements, they’re also defining phrases for brands. They’re pillars of our advertising society … and they all came from TV. The following guide will acquaint you with the TV advertising industry and equip you with the tools needed to run your own TV ad.

Paid Search Agency 68

Paid Search Agency Cost Per Thousand Ads Cable 68

Magisto

MARCH 31, 2019

Conversion, the act of turning a viewer who browses your site into a paying customer, is the name of the game in modern marketing. Here is a quick tutorial on marketing touchpoints and how they generate conversion for your business. Think about the demand that your product has. It’s life and death. Knowing Me Knowing You.

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

chiefmartech

FEBRUARY 9, 2016

Marketing Technology Professionals of the World Unite! Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. A Celebration of the 2016 Stackies Award Winners.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. This ties back in with your social media marketing plan.

Paid Content 112

Paid Content Social Media Social Marketing Planning 112

KoMarketing Associates

JANUARY 11, 2018

When most B2B marketers think of Instagram, they may think of teenagers or millennials who are using it to post photos about their lives and what they are into. For many companies, posting once a week is doable, so start with that goal then scale up to multiple times per week if you feel like you have more content to share.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252