Marketing Insider Group

AUGUST 5, 2015

While Casper has always powered an on-brand, on-domain blog , the brand made a surprising move in June 2015, announcing its launch of Van Winkle’s , an off-brand, independent editorial venture. While the site is funded by Casper, Van Winkle’s maintains its independence in terms of its branding, online identity and budget.

Content Marketing 100

Content Marketing Brand Identity Branding Content 100

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The 2015 survey was conducted online in October and November of 2014 and generated over 5,000 responses. Both B2B and B2C participants in the survey were optimistic about marketing budgets for 2015.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

Marketing Insider Group

OCTOBER 12, 2015

I bet correctly that we would see more investment in content marketing, big data and marketing technology in general. I also predicted that HR would become the marketer of the “employer brand” which is a long term trend that I still believe in. This will drive an increase in content marketing budgets.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

B2B Marketing Directions

SEPTEMBER 20, 2015

This summer, Starfleet Media published The 2015 Benchmark Report on B2B Content Marketing and Lead Generation. The Starfleet report is based on a survey of high- and mid-level marketing and sales professionals that was conducted in the second quarter of this year.

Research 45

Research B2B Marketing Allocation Content Marketing 45

Contently

MARCH 27, 2017

The team settles on a plan to shoot a video two days later with an influential 15-year-old power lifter. Seventy-eight percent of CMOs now say that custom content is the future of marketing. In turn, many have started to build in-house marketing teams. .” “So, she can be our goth fitness expert?”

Brand Identity 60

Brand Identity Branding Content Marketing Work Management 60

B2B Marketing Directions

FEBRUARY 28, 2016

Astute business leaders have long recognized the importance and value of building and sustaining strong, positive relationships with existing customers. Customer loyalty programs of various kinds have existed in the United States since the late 1700's.

B2B 49

B2B Loyalty Budget Programs B2B Sales 49

QuanticMind

SEPTEMBER 20, 2018

Like any industry, digital marketing comes with its own set of policies and best practices aimed at helping customers create value, streamlining processes and enabling them to execute a more effective online marketing strategy. That said, marketers who can prove the ROI resulting from their decisions are 1.6 Have a Plan.

Marketing Budget 44

Marketing Budget Practices Planning Best Practices 44

Content Standard

JANUARY 9, 2015

Last year, retargeting ads was a popular topic, making its way into marketers’ conversations and budgets. In 2015, fine-tuning this practice to match an ever-changing industry is what many marketers are aiming for, including using mobile ad retargeting capabilities and attribution management.

Paid Search Agency 40

Paid Search Agency Ads Budget Programs Advertising Funnels 40

Marketing Insider Group

JANUARY 7, 2015

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising , millennials were pushed into the spotlight , and big data made it possible for content creators to figure out exactly whom they were targeting.

Paid Search Agency 100

Paid Search Agency Digital Asset Management Advertising Agencies Enterprise Management 100

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Your customers and your staff. Every marketing team panders to the influencers in their field. Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. Your customers and your staff. Every marketing team panders to the influencers in their field. Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Hinge Marketing

NOVEMBER 12, 2015

A version of this article was originally published in Disclosures magazine. Many accounting firms are reluctant marketers, spending less on average than other professional services industries. In fact, there are firms have been able to grow at a rapid clip year over year — in part because they approach marketing differently.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Content Standard

NOVEMBER 6, 2020

Andrew Wheeler says the same is probably true for new CEOs and marketing leaders tasked with content creation during a public health emergency. It can be difficult to pin down what’s keeping him up at night: he became a father and CEO of a content marketing firm at about the same time, in the middle of a global pandemic. .”

Marketing Budget Creation 99

Marketing Budget Creation Peer-to-peer Content Marketing Budget 99

Hive9

JULY 23, 2020

It’s been nearly five years since we posted a blog denouncing the use of spreadsheets for complex marketing performance management. Just Say No to Spreadsheets ,” published back in September 2015, underscores a simple question: Why are marketing leaders still using disparate, often out-of-sync spreadsheets?

Work Management 150

Work Management Marketing Management Planning Budget Programs 150

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Content strategy has undeniably earned its place in enterprise marketing budgets this year. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Contently

MAY 6, 2019

Content planning. 98 percent of senior marketers believe having a content strategy is important for their success, but only 55 percent have a documented strategy. 72 percent of marketers target content based on audience personas or customer profiles. Content planning. Content creation. Content effectiveness.

Stats 167

Stats Content Marketing Marketing Budget Planning 167

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Trends Paid Search Agency 48

Content Standard

NOVEMBER 24, 2017

In 2018, many of the leading trends in marketing will revolve around deeper investments into channels that continue to be underutilized, despite strong evidence of their promise and value to brands. Here’s a look at five such trends that marketers will want to consider in their 2018 marketing budget.

Budget Programs 139

Budget Programs Allocation Trends Planning 139

Hubspot

JANUARY 25, 2021

potential customers. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. It doesn’t quite matter the size of or platform for your event as long as you’re bringing value to your customers, potential customers, and brand.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

Sprout Social

JANUARY 28, 2020

If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. What is Instagram advertising?

Paid Search Agency 136

Paid Search Agency Advertisements Advertising Ads 136

Valasys

AUGUST 9, 2019

From the start of 2018 & presumably till the end of 2020, we have stepped into an era, wherewith the assistance from the Internet of Things (IoT) & omnichannel marketing, marketers plan to optimize, everything everywhere. The Average Time Spent by the audiences on the website.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Heinz Marketing

DECEMBER 18, 2017

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Paid Search Agency 43

Paid Search Agency Verticals Enterprise Management Interactive Marketing 43

Hubspot

JANUARY 7, 2015

In 2015, you can''t expect to people to find your content just because it''s awesome. While that tactic may have worked for some people in the past, it''s no longer a smart course for marketers. With more content comes more competition, but the solution to beating your competitors isn''t just to publish more.

Marketing Budget Creation 28

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 28

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. In other words, research as content marketing. 8 Things to Consider.

Research 92

Research Lead Ranking Marketing Budget Creation Marketing Budget 92

Webbiquity

FEBRUARY 10, 2015

Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Only 20% of CMOs use social networks to engage and collaborate with customers.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

DECEMBER 10, 2014

2014 is winding down, and you may have extra money left in your marketing budget. Here are 30 ideas for spending leftover funds in your marketing budget. There’s no sense in waiting until the last minute to have blogs to publish. You can then take the best social media posts and reschedule them in 2015.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

Content Standard

JULY 23, 2015

According to the “ Content Marketing Benchmarking Report 2015 ,” content marketing budgets have increased by 3 percent over the previous year, indicating greater support of content strategy by senior management. Eager for more content marketing news? Paying Content Its Due. Paying Content Its Due.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Allocation 40

Single Grain

SEPTEMBER 15, 2020

Depending on the subscription level you’re on, you’ll need to wait up to a week to see the results: Lite Plan: Updated weekly. Standard Plan: Updated every five days. Advanced & Agency Plans: Updated every three days. In 2015, Neil Patel wrote a piece called The Beginner’s Guide to Online Marketing.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

nDash

MAY 19, 2022

You consistently provide your audience with specific answers, showing them the value of your offerings, meeting new customers, and developing relationships with existing ones. Consider this statistic from 2015 from Content Marketing Institute’s report, “ Is Native Advertising the New Black?

Work Management 52

Work Management Marketing Budget Marketing Management Content Marketing 52

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Enter our old friend scale. Status Quo: Silo City.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. This is in contrast to traditional marketing. Audiences become saturated with brand promotion that offers no genuine value to the people you’re trying to build customer relationships with.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Adobe Experience Cloud Blog

JANUARY 6, 2016

And believe me, people try their hardest to do just that: Nearly 200 million people worldwide admit to employing some sort of ad blocking software, according to the 2015 PageFair Ad Blocking Report. Thanks in large part to the rise of digital publishers, consumers can no longer be clumped together because of varying levels of awareness.

Inbound Marketing 48

Inbound Marketing Marketing Budget Work Management Planning 48

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. Alan Lakein.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 48

Marketing Insider Group

DECEMBER 8, 2014

I published their research from last year as well because I think this information is really helpful for brands to benchmark themselves in their demand generation efforts. Do you know how to make the most of that budget to generate leads that translate to real revenue? What Is The Cost Of A Lead?

Cost per Lead 100

Cost per Lead Cost Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 2, 2014

And although digital is taking an increasing share of marketing budgets, the move to online is paradoxically making some old-school tactics even more valuable. 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. 13 Content Marketing Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100