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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. As the Pepper Global slide suggests, different vendors are strongest in different customer segments. Here’s how I see things. million for HubSpot and $85.1

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V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

This is used to select names from V12’s master database of 208 million postal addresses, 80 million email addresses, and 150 million Web browser cookies; to segment previously purchased names; to retarget email responders and Web site visitors; and to select from the client’s own uploaded lists. Geographic selections begin with a U.S.

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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

Assignment rules might use purchase likelihood or a predictive model trained against a sample of companies in each buying stage. Users can define segments based on these or other attributes and export their related data to CRM, marketing automation, ad targeting, or Web personalization systems via file transfers or API calls.

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7 Key Steps to Learning & Improving From Your A/B Test Results

Convert

A/A tests work best with large traffic sites as the sample data needed to accurately check can be quite large, but the difference in a 1% error could be huge. Most experts agree that around 300+ conversions per variant is usually a good rule of thumb (with even more if you want to segment later on).

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5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

Ride-sharing app Sidecar did this in 2014 when they partnered with famous bloggers to create a one-of-a-kind experience for their customers. After all, not every target segment can be reached using mobile apps. This is particularly useful for niche businesses—it allows people to touch, hold, and sample your clients’ products.

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How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

This means the clock is ticking loudly for companies trying to find purchase in an existing market or spark a new segment. In 2014, approximately 500,000 new businesses launched each month. What To Look For: Ask for a custom work sample for which you’ll agree to pay market price. Do not pass GO, do not collect $50.

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New Research on CPA Marketing Budgets

Hinge Marketing

We segmented our results by firm size (Small average = $4.9 Overall marketing spending (including compensation for marketing department) across our sample averaged 2.19% of firm revenue. We also separated organic growth from the effects of same-year mergers. Our respondents represented a full spectrum of the accounting industry.

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