Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Aside from these blogs, they also did a little bit of email marketing, created a Facebook account, and used Google Analytics to keep track of it all.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Single Grain

JUNE 26, 2020

Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes.

Traffic 145

Traffic Paid Content SEO Organization 145

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” On Google, there are 260 million search results for “b2b technology.”

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

seo.co

OCTOBER 4, 2021

For marketers, targeting keywords is an effective way to attract leads to a product or service. In 2014, John Mueller from Google said, “ Keyword density, in general, is something I wouldn’t focus on. If anything, search engines like Google put more weight on keyword clustering. Tips on Keyword Density.

Keywords 105

Keywords SEO Lead Scoring Lead Ranking 105

Valasys

JANUARY 9, 2024

That’s right; optimizing for “Hey Siri” or “Okay Google” could be your ticket to capturing more attention and boosting conversions. 2012 – Google launches a standalone voice search mobile app for Android and iOS. 2012 – Google launches a standalone voice search mobile app for Android and iOS.

Search Marketing 40

Search Marketing Optimization Marketing AI Lead Ranking 40

Hubspot

OCTOBER 11, 2010

Make sure your blog posts are well optimized around specific long-tail keywords so that they become the ultimate sources around certain topics. According to a recent Cisco forecast , video will dominate global traffic growth, exceeding 91 percent of global consumer IP traffic by 2014.

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

chiefmartech

MAY 10, 2017

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. Key resources used in our research to build this graphic: CabinetM , Capterra , G2 Crowd , Google , LUMA Partners , Siftery , and TrustRadius.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

BuzzSumo

FEBRUARY 21, 2017

Long form content. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. Long form content. Referenceable content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

seo.co

MAY 16, 2021

Google Search Console. Formerly known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters monitor Google search rankings and troubleshoot certain technical problems. Google Analytics. Google Analytics will give you a plethora of marketing insights you can use in your SEO campaign.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Moz

DECEMBER 10, 2018

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not.

Keywords 54

Keywords Research Lead Ranking Paid Search Agency 54

Convert

AUGUST 18, 2021

Then, make sure the test runs long enough to get accurate results. Google recently updated their Page Experience ranking algorithm, by adding in their Core Web Vitals update. It may seem like a small thing to care about now, but it’s clear that Google is making big changes that are all focused on page and user experience.

Privacy 95

Privacy A/B testing Pricing Price 95

Hubspot

JUNE 12, 2018

For a long time, this process served our interests well. Between 2014 and 2016, we'd become accustomed to seeing month-over-month traffic growth without regularly switching up our strategy. Traffic to the HubSpot Blog 2014 - 2017. At the end of the meeting, we'd leave with a solid list of articles to get started on.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Unbounce

MARCH 7, 2019

You immediately apply the philosophy to your Adwords (now Google Ads) campaigns and, for a while, things go rather well. However, as the years roll by, you begin to notice that SKAGs are becoming harder to manage… By 2019, you’ve endured a handful of updates to Google’s keyword matching algorithms. via Google ).

PPC 111

PPC Practices SEM Best Practices 111

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Make Sure You’re Aware of Google Changes. So, what can we do as marketers?

Organization 120

Organization SEO Practices Best Practices 120

Convert

FEBRUARY 9, 2021

Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. How the GDPR Impacts Google Analytics. Ding.ding… Facebook 2014 anyone?

Ethics 52

Ethics Optimization Work Management Marketing Management 52

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. Content marketing is a conversation that leads to credibility. Publish a helpful article and it will be live on the web for as long as you’d like. Content marketing is not a long-form ad for your product or service.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Biznology

JANUARY 7, 2014

So “blogging” is on your 2014 New Year’s resolution. A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. And, YouTube is the second most popular search engine right under Google Search.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Single Grain

JUNE 22, 2021

We all want our website to rank number one on Google. The higher a website ranks in Google search results, the more traffic the site gets and thus generates more revenue. Unfortunately, you can’t control how Google ranks a website. 10 Most Important Google Ranking Factors and How to Optimize Them. But don’t worry!

Lead Ranking 105

Lead Ranking Lead Scoring Google Optimization 105

Convert

SEPTEMBER 8, 2021

As you can guess, this is not as accurate and can lead to errors and false positives, and is actually a source of argument among optimizers and marketers. This will then give you a time frame for how long you need to run to be able to detect the minimum lift. With almost all recommending full factorial as the main testing method.).

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Webbiquity

JANUARY 17, 2011

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. billion by 2014. The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. anticipate an increased budget for 2014, while just 3% foresee spending reductions. Which lead gen tactics work best? population still lacks internet access).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. anticipate an increased budget for 2014, while just 3% foresee spending reductions. Which lead gen tactics work best? population still lacks internet access).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 7, 2012

How long will people pay attention? Google attracts more than one billion unique visitors per month. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

OCTOBER 25, 2019

Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. 2) Convert More Leads. The ultimate aim of content marketing is to get more leads. When people start visiting your website from a variety of sources such as direct, referral, social and organic, then you have greater chances of converting more leads.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Moz

AUGUST 16, 2020

I can’t lay claim to being one of the first generation of SEO experts, but having been building websites since around 1996 and having seen the growth of Google from the beginning, I feel like maybe I’m second generation, and maybe I have some interesting stories to share with those who are newer to the game. History of SEO: crucial moments.

SEO 61

SEO Adsense Long Tail Marketing Marketing AI 61

Content Marketing Institute

OCTOBER 25, 2018

As long as you evolve the way you create and distribute your content and keep pace with trends, content marketing will continue to be an authentic, useful, and engaging method that gets results. Instead of competing for keywords , you may want to consider targeting long-tail sentences people are likely to say when they search.

Content Marketing 104

Content Marketing Planning Privacy Policies Long Tail Marketing 104

QuanticMind

NOVEMBER 28, 2016

For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7% The resulting information gaps create strategic disadvantages and long-term marketing inefficiencies.

Advertising Agencies 40

Advertising Agencies Enterprise Management Work Management Marketing Management 40

chiefmartech

APRIL 4, 2019

For perspective, here’s the growth of this project over the past 8 years: You can still get the original 2011 , 2012 , 2014 , 2015 , 2016 , 2017 , and 2018 editions of the landscape. Key resources used in our research to build this graphic: CabinetM , Capterra , G2 Crowd , Google , LUMA Partners , Siftery , and TrustRadius.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Lead Ranking Verticals 112

Single Grain

DECEMBER 6, 2019

Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. B) Google Lens. Images are returned for 19% of search queries on Google.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145