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20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

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Video Measurement Is Broken. Here’s How to Fix It

Contently

” Luckily for Holmes, he never worked in marketing. That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” Get a clue.

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What is Negative SEO?

SmartBug Media

For ethical businesses like yours, knowing how to identify the negative SEO players in the market and responding quickly is paramount to maintaining your competitive positioning. In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. What is Negative SEO?

SEO 66
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How Programmatic Evolved Within 8 Years

Martech Advisor

Where should marketers look today in order to stay at the edge of progress if innovations never cease, asks, Ivan Guzenko, Chief Executive Officer, SmartyAds. The concept of digital advertising was brought to life in the 1970th - almost right after the Internet came to the scene.

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Digital Advertising Glossary: The A-Z Beginner’s Guide

Outbrain

Advertising is distributed in many ways, including print (magazines, flyers, direct mail), digital (internet, mobile, email), visual (TV, billboards, catalogs) and audio (radio, robocalls). In the mid 1990s, advertising was changed forever because of – you guessed it – the internet. Banner Ads. Affiliate Advertising.

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With Ad Blocking on the Rise, Could Content Marketing Be the Answer?

Content Standard

But the more Internet users skip the ad experience entirely, the more problems arise for brand marketers. Content marketing provides one work-around with potentially big returns. Some 144 million users used an ad-blocking service in 2014, and that number is poised to shoot upward, according to research from Adobe and PageFair.

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What Is Mobile Ad Network? Benefits, Pricing Models, Types & Best Practices

Martech Advisor

With the rapid pace of digitalization, mobile advertising will only become more important for advertisers and marketers in the future. Kayla Matthews, explores the basics of mobile ad networks and the different platforms and best practices that the modern marketer can make use of to amplify their advertising. This article by.