Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. TBWACHIATDAY handles the specific vehicle campaigns and consumer-facing social activity. They also handle blogger outreach and social press. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

Contently

JUNE 13, 2016

Near the end of 2013, Google penalized the company for some shady SEO practices. But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. Compared to the major social platforms, Genius is unique. In other words, Genius would have to work with brands.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Biznology

AUGUST 13, 2013

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Be careful!

Social Media 80

Social Media Media First-Mover Advantage PR 80

Hinge Marketing

JANUARY 3, 2014

Blogger outreach combines a traditional PR campaign with a linkbuilding campaign and is a good way to pitch industry blogs to land spots as a guest blogger. By performing blogger outreach and guest blogging on industry blogs, you can build trust with your audiences and grow your reputation. On Twitter or LinkedIn?

Planning 48

Planning Content Marketing Work Management Blogger 48

Hubspot

APRIL 24, 2014

In fact, a new study released by BRANDfog suggests that social CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability -- all by simply being on a social network. Social media, however, is a completely different story.

Social Media 28

Social Media Media PR Social Networks 28

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Hubspot

DECEMBER 18, 2012

We’d like 2013 to be the year you clean up your marketing toolkit. This blog post is going to outline five activities many marketers waste time but won't help you move the needle in 2013 -- so you can eliminate them for good! 1) Those Social Networks No One Uses. What are you wasting time on?

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Contify

NOVEMBER 18, 2018

I get most of the news from my social networks. Google Alerts are primarily used by people in PR, marketing, strategy, competitive and market intelligence and other business roles to track specific keywords such as names of brands, people, topics, and so on. Google Alerts doesn’t work for PR and Marketing people.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Social Fresh. Social Samosa. Falcon Social. Britannia PR.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Webbiquity

OCTOBER 28, 2013

The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. journalists, authors, or PR professionals) and part-time writers (e.g., and who actively engage on Twitter.

Twitter 100

Twitter Blogger PR Social Networks 100

Webbiquity

OCTOBER 28, 2013

The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. journalists, authors, or PR professionals) and part-time writers (e.g., and who actively engage on Twitter.

Twitter 100

Twitter Blogger PR Social Networks 100

Contify

JANUARY 16, 2018

I get most of the news from my social networks. Google Alerts are primarily used by people in PR, marketing, strategy, competitive and market intelligence and other business roles to track specific keywords such as names of brands, people, topics, and so on. So, on July 1, 2013, we will retire Google Reader.”

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Hubspot

SEPTEMBER 30, 2015

Blogging also helps you get discovered via social media. Every time you write a blog post, you're creating content that people can share on social networks -- Twitter, LinkedIn, Facebook, Pinterest -- which helps expose your business to a new audience that may not know you yet. Just starting out?

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. 90% of Inc.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Convince & Convert

NOVEMBER 26, 2013

RT @nickkellet : Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr. Carrie Morgan (@morgancarrie) September 10, 2013. Sarah Skerik (@SarahSkerik) September 10, 2013. Just how important is content marketing? PRpros must learn! Why is this important? copyblogger #cmworld.

Tactics 153

Tactics SEO Blogger PR 153

Biznology

APRIL 10, 2018

When it’s cheaper to hire PR pros than to change the culture. It’s cheaper to hire an army of crisis communicators, PR agencies, ad men, and online reputation managers than it is to turn a Comcast into a Zappos — at least for a while, that is, and especially when you still represent a monopoly. We all know their names.

Work Management 198

Work Management Paid Search Agency Advertising Agencies PR 198

Webbiquity

JANUARY 21, 2014

Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. 20 Things You Should Share On Social Media by jeffbullas.com.

Social Media 100

Social Media Social Marketing Tips Media 100

Webbiquity

JULY 21, 2015

Integrating social media with email can increase reach and impact, but prioritize email strategy. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. • Open your wallet. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. Biznology ).

Stats 100

Stats Mobile Marketing Allocation Email Marketing 100

Webbiquity

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides.

Social Media 100

Social Media Social Marketing Work Management Media 100

Convince & Convert

SEPTEMBER 1, 2010

And they can keep saying that until about 2013. A realistic campaign/project goals, aligned with the organization’s overriding mission and objectives (my hot button) MUST be a part of the package when selling social media efforts. Would include your posts on expecting criticism in social media too. It didn’t work.&#

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Single Grain

JULY 16, 2020

Other customer engagement initiatives that you can invest in: Use social networks to connect with your customers on a personal level. During the Boston bus strike in 2013, Uber offered bus services to all the public schools in the area. If not, they are taking a step to re-engage with me.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. The primary measurement of social media success is increased website traffic.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

accelerate agency

MARCH 29, 2023

You might try to launch your own PR initiative. Build a network of journalists and influencers who report on your niche and give them stories. Databricks Databricks was the first ever cloud-based data lakehouse platform, founded back in 2013. If you’ve raised funding via crowdfunding, say, you’ll have a ready audience.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. The primary measurement of social media success is increased website traffic.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Biznology

SEPTEMBER 24, 2013

It’s cheaper to hire an army of crisis communicators, PR agencies, ad men, and online reputation managers than it is to turn a Comcast into a Zappos — at least for a while, that is, and especially when you’re still the hegemony, still control a monopoly. It’s putting lipstick on a pig.

Work Management 80

Work Management Marketing Management Paid Content Paid Search Agency 80

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. How modern are your PR techniques? What to do to compensate for that disparity?

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? How Is PR Changing? This is set to reach 12% by 2013.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

JANUARY 25, 2013

Users don't need a Twitter account to use Vine, and despite Mashable's report that its videos weren't getting shared to Facebook, the app claims it supports sharing Vine videos to both Twitter and Facebook, with more social networks "coming soon.". Red Vines (@RedVines) January 25, 2013. How Marketers Are Using Vine.

Mobile Marketing 28

Mobile Marketing Twitter Video Marketing Paid Search Agency 28

Hubspot

AUGUST 6, 2014

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. 14) Social media lead conversion rates are 13% higher than the average lead conversion rate. 15) 43% of all marketers have found a customer via LinkedIn in 2013.

Stats 28

Stats Demand Resources Demand Generation Agencies 28

Hubspot

MARCH 21, 2016

2 Social Media Content Calendar Templates (for 6 Social Networks). Download the social media content calendar templates here.). With so many different social networks to manage, a social media manager's life becomes a lot easier when they can plan which content to share on each account -- and when.

Template 28

Template Planning Content Marketing Work Management 28

Webbiquity

APRIL 29, 2014

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Marcela De Vivo covers a great deal of ground in this thought-provoking and wide-ranging post, from the impact of social signals on organic ranking to earning (vs. The PR Strategies SEOs Haven’t Learned by Siege Media.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Hubspot

JULY 2, 2013

And if you''re itching to see a TED-style talk in person, you can come to INBOUND 2013 and attend our version, INBOUND: Bold Talks. In the video below, Huffington ( who will be a keynote speaker at INBOUND 2013 ) gives us some quick advice for being more successful at our jobs and happier with our lives through one small change.

Viral Marketing 28

Viral Marketing Inbound Marketing Paid Search Agency Creativity 28

Hubspot

MAY 15, 2013

In addition, aspiring PR pros were taught to tailor the release to the few, not the many. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. Lesson Learned: Continuous is the new campaign.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28