Convince & Convert

NOVEMBER 22, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. How did you get involved with social media?

Skype 132

Skype Social Media Work Management Storytelling 132

Contently

JUNE 13, 2016

Near the end of 2013, Google penalized the company for some shady SEO practices. But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. Compared to the major social platforms, Genius is unique. In other words, Genius would have to work with brands.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Biznology

AUGUST 13, 2013

Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Be careful!

Social Media 80

Social Media Media First-Mover Advantage PR 80

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.

Planning 48

Planning Content Marketing Work Management Blogger 48

Hubspot

APRIL 24, 2014

In fact, a new study released by BRANDfog suggests that social CEOs are better leaders who can strengthen brands, build trust in products and services, demonstrate brand values, and communicate accountability -- all by simply being on a social network. Social media, however, is a completely different story.

Social Media 28

Social Media Media PR Social Networks 28

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Digital Marketing Philippines ).

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Social Networks Stats CTR Network Marketing 100

Hubspot

DECEMBER 18, 2012

The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements to our marketing processes -- has theoretically made marketers’ lives easier. Problem is, a lot of this new “stuff,” has quickly become an inefficient use of a marketer’s time and budget.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example).

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Contify

NOVEMBER 18, 2018

I get most of the news from my social networks. We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our market intelligence offering at Contify). One segment, PR and marketing professionals, needs to manage the perception of their brands.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Contify

JANUARY 16, 2018

I get most of the news from my social networks. We undertook a detailed study to evaluate how effective Google Alerts are for tracking companies (that’s a core component of our market intelligence offering at Contify). Google Alerts didn’t include important updates from the companies’ own website and their social handles?—?missing

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Webbiquity

OCTOBER 28, 2013

The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. journalists, authors, or PR professionals) and part-time writers (e.g., and who actively engage on Twitter.

Twitter 100

Twitter Blogger PR Social Networks 100

Webbiquity

OCTOBER 28, 2013

The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. journalists, authors, or PR professionals) and part-time writers (e.g., and who actively engage on Twitter.

Twitter 100

Twitter Blogger PR Social Networks 100

Hubspot

SEPTEMBER 30, 2015

For even more reasons why you should blog for business and marketing -- and how to get started -- download our free ebook here. The Benefits of Business Blogs for Marketing. Let's move on to why you should use blogging as a marketing tactic. Blogging also helps you get discovered via social media. On the same page?

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Convince & Convert

NOVEMBER 26, 2013

Just how important is content marketing? RT @nickkellet : Content Marketing overtook Digital Marketing as a keyword 2 months ago #cmworld #digitalPR #pr. Carrie Morgan (@morgancarrie) September 10, 2013. Sarah Skerik (@SarahSkerik) September 10, 2013. PRpros must learn! Why is this important?

Tactics 153

Tactics SEO Blogger PR 153

Webbiquity

JANUARY 21, 2014

Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. What key trends in 2014 should social media marketers to be aware of?

Social Media 100

Social Media Social Marketing Tips Media 100

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

JULY 21, 2015

Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Consumers and business buyers alike have raised expectations of what’s required for marketers to get, and keep, their attention. Keep social media in perspective. 8 Email Marketing Stats and Facts.

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Stats Mobile Marketing Allocation Email Marketing 100

Webbiquity

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 100

Social Media Social Marketing Work Management Media 100

accelerate agency

MARCH 29, 2023

It’s estimated that the global market for SaaS was worth $167 billion in 2022, and the only way is up, with the total amount spent expected to hit $195 billion before 2023 ends. Examples of this kind of model include QuickBooks accounting software and HubSpot for marketing.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Single Grain

JULY 16, 2020

Other customer engagement initiatives that you can invest in: Use social networks to connect with your customers on a personal level. Sparkhouse, a video marketing, advertising and production company, is offering to make free promotional videos for small businesses and startups who are affected by the pandemic.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. And they can keep saying that until about 2013. This has happened before online.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Biznology

SEPTEMBER 24, 2013

It’s cheaper to hire an army of crisis communicators, PR agencies, ad men, and online reputation managers than it is to turn a Comcast into a Zappos — at least for a while, that is, and especially when you’re still the hegemony, still control a monopoly. It’s putting lipstick on a pig.

Work Management 80

Work Management Marketing Management Paid Content Paid Search Agency 80

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages.

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Every week?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

AUGUST 6, 2014

Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know. ” Don’t worry. 1) What Is Demand Gen?

Stats 28

Stats Demand Resources Demand Generation Agencies 28

Hubspot

JANUARY 25, 2013

Users don't need a Twitter account to use Vine, and despite Mashable's report that its videos weren't getting shared to Facebook, the app claims it supports sharing Vine videos to both Twitter and Facebook, with more social networks "coming soon.". How Marketers Are Using Vine. Red Vines (@RedVines) January 25, 2013.

Mobile Marketing 28

Mobile Marketing Twitter Video Marketing Paid Search Agency 28

Hubspot

MARCH 21, 2016

And for those of you who understand that content marketing is a critical component of inbound success, content will need to mean more than just writing for you, too. Download our full collection of free content marketing templates here. Marketing with buyer personas means marketing smarter. Content Planning Templates.

Template 28

Template Planning Content Marketing Work Management 28

Hubspot

JULY 2, 2013

Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. And if you''re itching to see a TED-style talk in person, you can come to INBOUND 2013 and attend our version, INBOUND: Bold Talks. Watch them.

Viral Marketing 28

Viral Marketing Inbound Marketing Paid Search Agency Creativity 28

Hubspot

MAY 15, 2013

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting. Today''s successful marketer doesn’t necessarily look like Don Draper or Donny Deutsch.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Webbiquity

APRIL 29, 2014

How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Convergence: Merging Disciplines Between PR and Marketing by InNetwork. email marketing. email marketing.

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Paid Content Branding Brand Identity Multi-Channel 100

Hubspot

JUNE 25, 2015

Often, we inbound marketers learn from inbound marketing blogs written by inbound marketers who sell inbound marketing software or run inbound marketing agencies. The Best TED Talks on Marketing & Branding. Wondering what the heck spaghetti sauce has to do with marketing?

Best Practices 28

Best Practices Work Management Viral Marketing Marketing Management 28