Convince & Convert

FEBRUARY 24, 2013

— New York Life (@NewYorkLife) February 25, 2013. — New York Life (@NewYorkLife) February 25, 2013. — Samsung Mobile US (@SamsungMobileUS) February 25, 2013. Samsung was pushing (via promoted Tweets) their long form commercial on YouTube, and tying back to their TV spots during the telecast.

Brand Identity 166

Brand Identity Branding Paid Search Agency Advertising Agencies 166

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Outbrain

AUGUST 14, 2021

While marketers and advertisers are already accustomed to working in a fast-paced industry, it still left many seasoned professionals scratching their heads. It also had a huge impact on creative advertising trends, with ad spend across top marketplaces and social media platforms increasing by 31% year on year in March 2021.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. He posts mostly on Youtube paid ads and relevant business strategies. Why should you follow him? Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech Advisor

MARCH 30, 2020

Similarly, in the digital world, especially in the era of social media, content like video, memes, images, music, advertising campaigns, open letters, etc. Learn More: Top 3 Viral Mobile Marketing Campaign Examples to Inspire You. Learn More: The Anatomy of a Viral Video: Ideas for YouTube, Facebook, & Instagram for 2020.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. 22 Content Marketing Facts and Statistics. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. Well, if you have a special offer just for mobile users, you can now set up a site link just for mobile. .

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Adwords Features Google Mobile Advertising 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Contently

SEPTEMBER 15, 2016

When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. . ” Apparently, it wasn’t that important.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. Mobile Video Advertising. If mobile advertising is hot, then mobile video advertising is sizzling. So how do you keep up with the times? Add a strong call-to-action.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

EveryoneSocial

MARCH 6, 2017

As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011. Our ability to succeed in any given country is largely dependent on its mobile infrastructure and advertising market. Mobile advertising is big and growing.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Outbrain

DECEMBER 10, 2018

And they’re already running the show, as a study conducted back in 2013 found that 87% of millennials had moved into management roles in the previous five years. Millennials + Native Advertising = Perfect Match. During the same period that millennials have grown into full-blown adulthood, native advertising has grown exponentially too.

Advertisements 36

Advertisements Advertising Campaigns Mobile Advertising 36

LeadSquared

NOVEMBER 7, 2013

Google has tried in numerous ways, to integrate data across its products and services, to be able to create comprehensive portraits of its users for targeted advertising. ” This simply means that a Google+ user ’s endorsement, let’s say a mobile phone, can appear in an online mobile phone ad. It is just another one.

Google 52

Google Paid Search Agency Advertisements Advertising 52

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. The video below is over five years old, and yet, out of all of Dollar Shave Club’s YouTube videos -- of which there are more than 50 -- it remains the brand’s most popular, with over 24 million views.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

LeadSquared

MAY 20, 2015

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Adobe Experience Cloud Blog

JUNE 11, 2014

Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. Watch the British Airways ad on YouTube here: https://www.youtube.com/watch?v=GtJx_pZjvzc.

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Social Media Marketing World was founded by Social Media Examiner in 2013. This three-day event brings together some of the biggest names in SEO, mobile, conversion optimization, and local search. Adobe Marketing Summit.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Content Standard

JULY 13, 2016

But the rise of social media and mobile devices have shifted this somewhat. Since 2013, three of eight networks included in the Pew study have logged increases in the proportion of users who get news on those platforms: Facebook, Instagram, and LinkedIn. Newsy content can go a long way on social media. Native Ads.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

SEPTEMBER 26, 2014

Not all advertisements are disruptive and annoying. In fact, some are so good that people look them up on YouTube after seeing them on TV, or even share them with friends and family. Technology doesn’t limit creativity -- it can create new forms of advertising opportunities. The Scarecrow. Brand: Chipotle. Engagement.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.” If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

Paid Search Agency 130

Paid Search Agency Zoominfo Ads Mobile Advertising 130

Hubspot

NOVEMBER 27, 2012

2) Mobile-Only Facebook Ads. For the first time, they allowed marketers to pay for ads only in the Facebook mobile app , as opposed to the mobile app and desktop app combined. However, they had to pay for both advertising placements to have the chance to reach mobile users. 3) 9 More Facebook Targeting Options.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Sprout Social

OCTOBER 1, 2018

And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. So we decided to create a complete guide of every single social media video spec and advertising video dimension. Mobile renders both video types to aspect ratio 2:3.

Paid Content 111

Paid Content Social Media Video Marketing Mobile Advertising 111

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. Mobile matters.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. And yet – 80% of brands advertised on social media sites in 2014. DashBurst ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

ClearVoice

JUNE 19, 2023

Between January 2013 and January 2023 , the number of social media users almost tripled, from 1.7 YouTube came at a close second with 2.5 However, they fall behind TikTok and YouTube Shorts in terms of weekly usage. Only 10% of US adults use Reels weekly, while 23% use TikTok and 17% use YouTube Shorts at least once a week.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

Webbiquity

JANUARY 21, 2014

To be effective, it must be integrated with SEO and PR efforts, and even executed to enhance online advertising efforts. YouTube Marketing Guides and Tips. How to Optimize Your YouTube Video for Maximum Traffic by jeffbullas.com. Top 10 Ways to Optimize Your Business YouTube Channel by Pinterest. by Pitch Magazine.

Social Media 100

Social Media Social Marketing Tips Media 100

ClearVoice

MAY 15, 2020

Bio: As the former Chief Technology Officer of one of the first fully-remote internet startups, Jeff developed the technology for and participated in one of the first mobile and streamed internet reality shows. Tips: “Facebook and YouTube have incentivized live video. million views on her YouTube channel.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Contently

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online. Constant ads.

Ethics 167

Ethics Youtube Paid Search Agency Social Media 167

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts. MediaPost ).

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Social Networks Stats CTR Network Marketing 100

Hubspot

NOVEMBER 7, 2016

Mobile has seen some interesting developments as of late. 51% percent of digital media is consumed via mobile (versus 42% on desktop) , and voice search is on the rise. It makes sense for marketers to be focused on mobile, and Starbucks is no exception. Branding Best Practice: Invest in Mobile Marketing. 9) Starbucks.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Convince & Convert

OCTOBER 18, 2013

This week: From ExactTarget , a free downloadable poster called The Mobile Lifecycle Roadmap. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The idea is not for every realtor, summer camp, and tech startup to buy advertisements and start making money off their online content.

Paid Search Agency 133

Paid Search Agency Skype Social Media RSS 133

SnapApp

DECEMBER 4, 2017

The top three paid advertising methods used by B2B marketers are SEM (66%); print or other offline promotion (57%), and traditional online banner ads (55%) - Content Marketing Institute/MarketingProfs. . . Mobile will account for 72% of US digital ad spend by 2019. About 53% of emails are opened on mobile devices.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

JULY 16, 2020

Sparkhouse, a video marketing, advertising and production company, is offering to make free promotional videos for small businesses and startups who are affected by the pandemic. Netflix, Amazon and YouTube are excellent examples of brands that take personalization to the next level.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Hubspot

OCTOBER 10, 2018

Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. For Super Bowl LII, StubHub rolled out a feature on their mobile app that allowed ticket buyers to see a virtual 3D model of the U.S.

Trigger Marketing 97

Trigger Marketing Ad Exchange Display Paid Search Agency 97