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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings. Let's take a look at several UX SEO best practices. Augmented Reality.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 99
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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

To enhance current SEO rankings for important keywords. Let’s translate that into the way people actually speak: HubSpot’s all-in-one marketing software helps more than 6,000 businesses in 45 countries attract leads and convert them into customers. Save time and rank higher on Google with our free on-page SEO template.

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

It’s been a pretty wild year in the SEO realm. For a detailed review of what Google changed this past year, we recommend Google’s 2013 Algorithm Updates: A Look Back. But subject matter expert Jim Yu summarizes 2013’s changes as focused on “better organizing results and adapting to spoken language.”

SEO 28
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7 Ways Even Smart Marketers Can Mess Up Their SEO

Hubspot

If you''re new to the whole search engine optimization thing -- or, heck, even if you''re not -- it might be a little intimidating to think of all the factors you have to consider to have a rockin'' SEO strategy. Consider the alternative: engaging in some not-so-great black hat SEO. Why does quality content matter for your SEO?

SEO 28
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LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions

Hubspot

While most are eager to participate, the announcement raised some questions for SEO-savvy marketers concerned about what some not-so-SEO-savvy users might publish. The question they raised was this: Will non-scrupulous users amass their site content and start publishing duplicate content to LinkedIn, causing serious SEO issues?

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How Inbound Marketing Can Fuel Native Advertising

Hubspot

So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? SEO and SEM tactics easier still. Because without inbound marketing strategies in place, there can be no effective use of native advertising. DVRs, ad blockers, etc.)