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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Much clearer! Analyze the competition.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. After the 2013 Hummingbird update , the search engine's algorithm considers overall meaning — it realizes a page is more than the sum of its keywords.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. Find your country's and language's HTML meta tag here.

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How Inbound Marketing Can Fuel Native Advertising

Hubspot

So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? We do it right here at HubSpot when we use PPC, Promoted Posts, Promoted Tweets, and other forms of paid marketing to attract more people to our content.

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

For a detailed review of what Google changed this past year, we recommend Google’s 2013 Algorithm Updates: A Look Back. But subject matter expert Jim Yu summarizes 2013’s changes as focused on “better organizing results and adapting to spoken language.”

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5 Excessive Marketing Tactics to Stop Wasting Your Time On

Hubspot

We’d like 2013 to be the year you clean up your marketing toolkit. This blog post is going to outline five activities many marketers waste time but won't help you move the needle in 2013 -- so you can eliminate them for good! If the social networks you’re using aren’t working -- 2013 is the year to stop using them.

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LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions

Hubspot

Because most websites don''t rival LinkedIn or YouTube in domain authority, most people will likely see the LinkedIn version of their content in the SERPs if they choose to publish duplicate content. Now, according to a statement by Matt Cutts in 2013, “[he agrees that] being duplicated out of the Google index is a problem.”