Remove 2013 Remove Emarketing Remove Mobile Marketing Remove Personalization
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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Mobile device connectivity continues to take more and more of our time, focus, and energy. Portability and function have become more important for the average person than having a powerful desktop environment. How Can We Best Utilize Mobile Advertising in the B2B Space? The trend continues to just over 70% by 2019.

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Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

Martech Advisor

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. The TikTok Viral. billion downloads.

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Why Snapchat Is Already Giving Up on Not Being ‘Creepy’

Contently

“In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy.

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Mobility and why it matters

Biznology

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. Why should I be interested in mobility?

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100
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What You Need to Know This Morning: June 6, 2013

Hubspot

1) Mobile Video Is Booming. Retailers are ramping up their digital ad spending and remain the top buyers of digital ads, eMarketer reports. Seth will be speaking at our INBOUND 2013 conference , August 19-22. 7) Marketing Win: Pepsi’s Like Machine. You might want to argue that Thursday is positively awesome. of the U.S.

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Why You Can’t Write Off Email Marketing—It Beats Social Media

LEADership

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Are you sure you are spending your marketing budget wisely if you have abandoned email for social media?