The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% So, what to do? Well, test, of course.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Walker Sands

AUGUST 14, 2019

To better serve our large integrated accounts, we elevated eleven key employees to VP and SVP roles, which strengthened our leadership in PR, Demand Generation, Branding & Web, Creative Services and Client Services. 5000 in 2013. 5000 in 2013. 3 Best Agency to Work For (Small) by the Holmes Report.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Companies 40

Crimson Marketing

FEBRUARY 6, 2014

Inbound Marketing: Accounted for 34% of all leads generated in 2013. Savvy Demand Generation is Driving Change. In 2013, about 60% of questions asked via Facebook received a response from the brand . At the close of 2013, inbound teams planned to hire an average of 9.3 Website Conversion. New Buying Habits.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

B2B Marketing Directions

SEPTEMBER 20, 2020

A brand that is well known and well respected will enhance the effectiveness of demand generation programs and make it easier for sales reps to win deals. The CEB Research For example, a 2013 study by CEB (now part of Gartner) compared the behaviors of high brand consideration customers with those of no brand consideration customers.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Sales Engine

DECEMBER 6, 2016

Most B2B companies are realizing that, to hit their growth goals, they need to shift the focus of their marketing from branding and awareness to lead generation. So they task marketing leadership with building a demand generation engine and run into myriad problems.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. And, luckily for you, we asked a half dozen of the top execs at some of these game-changing agencies to tell us how they did it. We’ve seen it done time and again.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Valasys

APRIL 13, 2021

He further stated, “To meet these new realities, marketers must consistently deliver high-value and relevant journeys for today’s demanding B2B buyer. These campaigns rely on automation to guide buyers through their self-service journeys. Folloze is a leading provider of leading personalized marketing platform for B2B services.

Advertising Agencies 52

Advertising Agencies Marketing AI Account Based Marketing Digital Transformation 52

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

OCTOBER 12, 2015

For my 2013 Marketing Predictions post, I included bets that content marketing conversations would mature. But these trends did not become main stream in 2013, or even 2014. I bet correctly that we would see more investment in content marketing, big data and marketing technology in general. What does that look like?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

ViewPoint

MAY 29, 2012

The new demand waterfall recognizes several new sources of opportunity: inbound AND outbound, rep generated, multi-touch nurture programs. True demand generation health is all about balance (it is not all inbound and not all outbound). On demand webinars perform 5 times better than live events. Well worth the fee.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

PureB2B

JUNE 28, 2017

To be considered, firms must be headquartered in Massachusetts with a revenue of at least $500,000 in 2013, and $1 million in 2016. The Business Journal along with accounting firm and Fast 50 partner, Withum, parsed the data to assemble the rankings. The awards ceremony was held on May 11, at F1 Boston in Braintree. “I’m

Paid Search Agency 0

Paid Search Agency Lead Scoring Lead Ranking Companies 0

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. This is starting to happen but there is still a huge demand for experienced marketers in Australia. Q: Biggest demand generation challenge? Q: Which courses are in high demand?

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

KoMarketing Associates

MAY 28, 2015

Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

JANUARY 21, 2014

of all online ad revenue in 2013 ($3.17 Twitter finally made the jump last year and offered their ad service to the public without the need for an invitation. 5% ad revenue market share in 2013. Demand Generation Search Engine Marketing Blog Social Media Strategies' Instagram & Pinterest.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Magnet Media is a video production, optimization, and strategy agency. Magnet Media.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

PureB2B

SEPTEMBER 19, 2017

Enterprises included on this prestigious list have experienced rapid expansion between the years of 2013 and 2016. Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. The company ranked #23 on Inc.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 62

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

PureB2B

JUNE 28, 2017

To be considered, firms must be headquartered in Massachusetts with a revenue of at least $500,000 in 2013, and $1 million in 2016. The Business Journal along with accounting firm and Fast 50 partner, Withum, parsed the data to assemble the rankings. The awards ceremony was held on May 11, at F1 Boston in Braintree.

Lead Scoring 62

Lead Scoring Lead Ranking Advertising Agencies Demand Generation Agencies 62

PureB2B

SEPTEMBER 19, 2017

Enterprises included on this prestigious list have experienced rapid expansion between the years of 2013 and 2016. Founded by industry and entrepreneurial veterans Melissa Chang and Barry Harrigan , Pure Incubation has launched four self-sustaining subsidiary companies – MedData Group , PureB2B , Prospect One and Demand Science.

Lead Scoring 54

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 54

Digital B2B Marketing

DECEMBER 22, 2011

Brand advertising will shift towards demand. Demand generation 9. Marketers goals will shift from capturing leads to nurturing contacts in order to create demand. In September, pundits will point to 2013 as the year of mobile in B2B. Media Buying 7. Marketing Automation 11. Marketing Analytics 12.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

markempa

FEBRUARY 25, 2013

This is probably why doing a better job of acting on data to improve marketing performance is the goal of 66% of the 1,260 marketers surveyed as part of MarketingSherpa’s 2013 Marketing Analytics Benchmark Report. Is Revenue Contribution the Best Executive Metric for Demand Generation Investments? A return to true marketing.

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

Digital B2B Marketing

DECEMBER 2, 2011

Brand advertising will shift towards demand. Demand generation 9. Marketers goals will shift from capturing leads to nurturing contacts in order to create demand. In September, pundits will point to 2013 as the year of mobile in B2B. Media Buying 7. Marketing Automation 11. Marketing Analytics 12.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Marketing Insider Group

JANUARY 6, 2020

Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. B2B Marketing Exchange.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

ANNUITAS

JULY 14, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. Much of the content or discussion I have with vendors (either digitally or with their sales people) is all focused on them – their products, their services, their unique value proposition.

Rules 100

Rules Multi-Channel B2B Advertising Mediums 100

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Valasys

MARCH 13, 2023

The Annuitas Group’s “2015 B2B Enterprise Demand Generation Study) Additionally, businesses that use marketing automation to nurture prospects see a remarkable 451% increase in qualified leads. Our services support the management of the sales funnels in ways that increase our customers’ bottom-line conversions.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Marketing Insider Group

AUGUST 27, 2015

When comparing these responses to the studies of 2013 and 2014, it is clear that B2B buying patterns are growing in sophistication and complexity. Much of the content or discussion I have with vendors (either digitally or with their sales people) is all focused on them – their products, their services, their unique value proposition.

Rules 100

Rules B2B Marketing Multi-Channel B2B 100

ANNUITAS

MARCH 26, 2013

If you trying to build a relationship with consumers, one in which they value you for more than just your products or services, great content is the next best thing. Also, talk to the front lines…sales, customer service, etc. I love what Kelly Services is doing. Q: What do you think is driving this evolution?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

SugarCRM

MARCH 15, 2013

March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Attendees to Convergence 2013 should visit the booth to be scanned for entry into the Gold Bar giveaway as well as have an opportunity to preview the new version release of SalesFUSION for Dynamics CRM.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

LEADership

SEPTEMBER 5, 2013

– Hubspot’s 2013 Inbound Marketing Report. Social media marketing must be focused on building a community that is drawn to the thought leadership you demonstrate, it should help your organization improve customer relations, customer service and public relations overall; it can also help with scouting good talent and recruiting.

Lead Generation 40

Lead Generation B2B Thought Leadership Lead Ranking Generation 40

NuSpark Consulting

JANUARY 3, 2015

As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. I have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. Perform a Keyword audit.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

The Point

JANUARY 17, 2013

Lead nurturing is a means to an end, a program in the service of a goal. Generate 10 deals per quarter from contacts already in our CRM database. What is about social media that you think will extend and improve your demand generation mix? Aim for a broader mix of demand generation content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Webbiquity

FEBRUARY 26, 2013

According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. Marketing automation systems are a significant step up in sophistication from email service providers (ESPs). Why Should I Use It?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Marketing Management 100

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). The report named Okta as one of the top leaders in the space.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Content Standard

APRIL 12, 2019

Remember when Netflix was just a mail-order DVD rental service? Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. From Streaming Platform to Content-Creators. Then came the ever-evolving personalization algorithms.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84