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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Use social media to generate leads and connect with prospects. Marketing team FTW!

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BNZSA Expands Operations to North America

Valasys

MADRID, 29th of March 2021, BNZSA, a leading European B2B IT Marketing Agency, has expanded its operations to the North American market, following a significant increase in client demand. The client list of BNZSA is more than 100 including many of the world’s leading IT vendors.

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Why The Perfect Marketing Department Needs To Evolve [Infographic]

Crimson Marketing

Benefits of Transitioning From Push to Pull Marketing. Lead Generation. Inbound Marketing: Accounted for 34% of all leads generated in 2013. Produced 54% more leads than outbound marketing. Saved an average of 13% in overall cost per lead. Website Conversion. Measurable Success

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors.

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Pure Incubation Again Named One of the 50 Fastest Growing Companies in Massachusetts

PureB2B

To be considered, firms must be headquartered in Massachusetts with a revenue of at least $500,000 in 2013, and $1 million in 2016. Pure Incubation creates, nurtures and launches marketing technology companies that drive sales growth for businesses across a variety of industries. The company ranked #23 on Inc.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Brand advertising will shift towards demand. Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. Demand generation 9. Marketing Automation 11. Media Buying 7.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

Brand advertising will shift towards demand. Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. Demand generation 9. Marketing Automation 11. Media Buying 7.