Remove 2013 Remove Content Remove Demographics Remove Relevance Remove Segmentation
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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: Conduct a market analysis to identify target segments. Expand your team to handle the larger content workload. Create buyer personas and research content that meets their needs.

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5 Essentials of Dynamic Content for Smarter B2B Marketing

Valasys

B2B marketing practices, nowadays, are driven by the intent of serving hyper-personalized content to users by tracking their online activities which help marketers achieve their bottom-line of optimizing the sales’ conversions. This is where the concept of “dynamic content” strategy is pragmatic & comes handy.

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Why Are Businesses Using Email Marketing Automation?

Valasys

With 72% of consumers stating that they only interact with customized content, it’s clear that personalization is key to driving engagement. Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. higher and click-through rates 100.9%

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Data-Driven Content Marketing: Which Stories Should Your Brand Tell?

Content Standard

No one understands the value of data-driven content marketing quite like Netflix. The company has been collecting data for decades, using increasingly intelligent algorithms to tailor recommendations and personalize content homepages for individuals. From Streaming Platform to Content-Creators.

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The Anatomy of a Perfect Sales Email, According to Experts & Data

Hubspot

By “know your audience,” Ackerman doesn't mean their age or demographic; she means really getting to know your audience. Use segments. I already knew that you should segment emails, but the why behind this became very clear when I spoke to Ackerman. She continues, “It depends on which segments you want to have on your list.

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8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

What’s more, the Hispanic sector is the fastest-growing ethnic segment in the U.S., online content, messaging, images, offers) in the right way on the right channels at the right times and places? online content, messaging, images, offers) in the right way on the right channels at the right times and places?