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MARKETING GENIUS BLOG
MAY 24, 2010
Monday Marketing Term: Segmentation
Market segmentation is simply dividing buyers or organizations into groups that share the same needs and demonstrate similar buyer behavior. Market segments are designed to help target different groups with different positioning based on their unique pain points and needs. Segmentation can be done within groups of prospects or current customers–when done effectively can facilitate successful communications or campaigns by way of retention, click through rates or a number of other KPIs that can be used to track success. Tweet This! Share this on LinkedIn. Digg this!
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DIGITAL VOICES
APRIL 19, 2011
Relevance Never Goes Out Of Style: The Importance Of Email Segmentation
Our job as marketers therefore is to pinpoint the content to which our target reader is going to respond – to perfect the art of delivering the right offer to the right person at the right time. When reviewing ways to make your contact database more productive there are two major concerns: First you must determine the actual tactics for how to get refined user information into your database, and then you must decide the most useful attributes upon which to segment your efforts. have a folder to which I automatically divert all the commercial mailings I’ve asked for. Hurry up
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INDUSTRIAL MARKETING TODAY
APRIL 26, 2011
Boost Email Relevancy With Dynamic Content
IMO, they are and will continue to be very useful provided your content is relevant. The solution – use dynamic content to boost relevancy of your emails and make them highly personalized in order to truly engage with your audience of engineering, technical and industrial professionals. What is dynamic content in emails? Simply stated, dynamic content is mail merge on steroids. Dynamic content will automatically insert relevant content within your emails based on trigger rules and segmentation that you set up. Not so fast!
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CONVERSIONATION
MAY 23, 2011
Content Marketing: Considerations When Defining a Content Plan
Content that is adapted to the preferred channels, digital signals, triggers, stages in the life cycle and needs of people is becoming increasingly important. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new word for it: content marketing. Having goals, a plan and processes in place matters in content marketing as well. What is often missing in what we call content marketing is a strategy, let alone a plan. The various target groups are divided into segments.
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BIZNOLOGY
MAY 9, 2012
Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. I’ve found In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. Photo credit: Wikipedia. Pew Research Center.
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HUBSPOT
MAY 31, 2012
27 Ways to Slice & Dice Your Email List for Better Segmentation
We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? Alright, now that you're undoubtedly on board with list segmentation, you're probably asking yourself how you should slice and dice your own list. 27 Smart Ways to Segment Your Email List.
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