Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. And I wish you all the best in your marketing endeavors in 2013! In addition to the basics offered in that post, I also asked the question “ Is content marketing the new advertising?

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B2B Marketing B2B Paid Search Agency Marketing Proposals 100

KoMarketing Associates

APRIL 18, 2013

The conference offered some excellent sessions on content, social media, mobile advertising, display, and more. Wendy Lea of Get Satisfaction, a helpdesk and customer community tool , reiterated how important it was to use the earned media you already have right in your back pocket: customer feedback. Utilize Your Customers.

Customer Satisfaction 120

Customer Satisfaction Mobile Advertising Social Media Search Engine Marketing 120

Contently

SEPTEMBER 15, 2016

When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. . eMwebinar pic.twitter.com/au7GLOCewh.

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Emarketing Mobile Advertising Advertising Agencies Privacy 60

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. On the advertising side of things, they can help a brand “own a moment” relevant to their audience and then curating, with the help of the Songza team, a playlist for it. Listen Now. The RSS feed is: [link]. Tweetable Moments.

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Curation Television marketing Content Skype 131

Hubspot

JANUARY 1, 2013

A decade from now, when the next John Battelle writes the definitive retrospective on the mobile-local internet, my guess is that 2012 will be viewed as the tipping point for local search. It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% of the total. asl the dominant uses.

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Spending Media Mobile Advertising Forrester 120

Content Standard

JULY 13, 2016

But the rise of social media and mobile devices have shifted this somewhat. News discovery figures pretty heavily on multiple social networks, not just Facebook. Because Facebook is so huge, its reach is much larger. Facebook is rapidly becoming a content (and news) sharing service versus a personal sharing service.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Onalytica B2B

SEPTEMBER 16, 2015

What were once standalone websites and online chat services; are now advertising spaces and business opportunities. The ability to find like-minded people within MySpace groups and communities allowed lesser known artists to reach out to individuals in an attempt to build their fan base. Forbes Top 10 Social Media Influencer.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Social Media Marketing World was founded by Social Media Examiner in 2013. This three-day event brings together some of the biggest names in SEO, mobile, conversion optimization, and local search. SMX West & East.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

DECEMBER 22, 2015

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. What advertiser offers would they find valuable?

Mobile Advertising 28

Mobile Advertising Psychographics Ideal Customer Profiles Cross-Selling 28

Hubspot

APRIL 28, 2013

In addition to the launch of Facebook''s new mobile design for business pages , Foursquare is also making a change to the look and organization of its local business pages. Foursquare''s changes also serve to highlight things people talk about the most as well as share photos, tips, and community ratings. Of course you are!

Marketing Report 28

Marketing Report Twitter Marketing Management Planning 28

Hubspot

NOVEMBER 27, 2012

The Biggest Facebook Updates of 2012. W ith users coming to companies' Facebook pages from all over the world, Facebook needed to do something to make marketing easier so community managers wouldn't have to either 1) keep up multiple brand pages, or 2) maintain one brand page with really untargeted content.

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Paid Content Social Media Media Mobile Advertising 28

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. It''s no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. Marketers finally invest in their blog''s mobile experience. And rightfully so. subpar (to put it nicely). People like.

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Business Blogging Top of Funnel Paid Content Business 28

seo.co

DECEMBER 18, 2020

For local businesses, relying on customers in their own communities to thrive and grow, this distinguished set of ranks has been a boon—it means a shortcut to visibility for the audiences who matter most. Greater unification with mobile. Local results on desktop are starting to shift to a layout friendlier for mobile devices.

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Paid Content Lead Ranking Lead Scoring SEO 119

Content Standard

JUNE 23, 2016

Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year.

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Storytelling Enterprise Management Brand Identity Branding 50

Webbiquity

FEBRUARY 10, 2015

Image credit: Business 2 Community. What type of posts generate the most engagement on Facebook? Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Martech Advisor

JANUARY 9, 2020

A 2013 Walker study predicted that by the year 2020, customer experience will outdo price and product as the key brand differentiator. That said, it’s not surprising to know that a 2013 Dimensional Research and Zendesk study reported that 88% respondents were influenced by an online review while making a buying decision.

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Webinar Metrics Marketing & Strategy Word of Mouth Touchpoints 111

ClearVoice

JUNE 19, 2023

Between January 2013 and January 2023 , the number of social media users almost tripled, from 1.7 Facebook’s monthly active users (MAU) in January 2023 totaled 2.96 Instagram use increased by 35% from 2021 to 2022, TikTok 15%, and Facebook 12%. The best platforms for building these communities are Instagram and Facebook.

Social Media 52

Social Media Statistics Social Marketing Advertising Agencies 52

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Mobile will account for 72% of US digital ad spend by 2019. Or, at least put it to the test :). . . #10. Takeaway : Businesses are doubling down on content marketing. MassPlanner. .

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Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

OCTOBER 18, 2013

This week: From ExactTarget , a free downloadable poster called The Mobile Lifecycle Roadmap. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The idea is not for every realtor, summer camp, and tech startup to buy advertisements and start making money off their online content.

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Hubspot

MAY 2, 2014

On April 29, Facebook announced the winners of the third annual Facebook Studio Awards -- Facebook''s way of recognizing brands and agencies from around the world creating great campaigns. The winners of this year''s Facebook Studio Awards were selected based on three criteria: 1) Craft & Execution. Facebook Stats.

Facebook 28

Facebook Paid Search Agency Advertising Agencies Brand Identity 28

Hubspot

NOVEMBER 7, 2016

Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. Mobile has seen some interesting developments as of late. 51% percent of digital media is consumed via mobile (versus 42% on desktop) , and voice search is on the rise. (I mean, hello, cookie butter.). 9) Starbucks.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Biznology

JANUARY 13, 2015

You Don’t Support Mobile. Circa 2015, unless you have a responsive site, you don’t support mobile. My current client swears on his mother’s grave that his site supports mobile. They may share with Facebook and have their posts on Facebook auto-post to Twitter and Google+.

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Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Online Marketing Institute

JANUARY 16, 2013

26 Content Marketing Tools to Use in 2013. More marketers are shifting their content creation efforts in-house, but at the same time, producing enough content is their biggest challenge heading into 2013. Google+ Communities – Join some relevant Google+ Communities to get some content ideas from the discussions taking place.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. An agency's team of experts helps you plan, create and handle your online advertising campaigns to reach your target customers who are present on different digital channels such as search engines and social media. Pay-Per-Click (PPC) Advertising. Search Engine Marketing (SEM).

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Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

DAGMAR Marketing

DECEMBER 30, 2019

This is why you’ve probably seen cute and inspirational advertisements and video about how easy it is to get your website online with Wix and you don’t see anything like that for WordPress. And speed matters, too: Google says more than half of mobile visitors will abandon a site that takes more than three seconds to load. Flexibility.

Paid Content 52

Paid Content Marketing Websites Work Management Marketing Management 52

Adobe Experience Cloud Blog

JUNE 24, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website. It’s our job as marketers to adapt.

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Resource Management Work Management Marketing Management Marketing Budget 48

Hubspot

OCTOBER 26, 2016

As SEO community Moz puts it, “It was discovered that by taking some rather simple actions, search engine results could be manipulated and money could be made from the internet.”. The goals of the advertising business model do not always correspond to providing quality search to users.”. But here’s where SEO itself comes in.

SEO 28

SEO PageRank Mobile Advertising Keywords 28

Vidyard

OCTOBER 19, 2016

What were some of the key milestones that got us to where we are now — a world where Facebook’s CEO believes video will be as big as mobile phones in how we communicate, and Cisco conservatively estimates that up to 80% of the internet’s traffic will be video by 2020. Funnily enough, it all began with a pot of coffee.

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Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. More than 700,000 local businesses have active Pages on Facebook.

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Paid Content Stats Social Media Marketing Budget 100

Hubspot

NOVEMBER 6, 2014

Since launching this initiative, the agency has launched a coffee brand for creatives , experimented with a RC Truck controlled by Siri that fetches beer, and created a Lego structure controlled by Facebook. Brands that want to reach this ‘involved’ consumer are turning to their agency partners for innovation, not just advertising.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Work Management 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# was trading some tweets about this, and Beth Harte (via Serengeti Communications ) asked me: “How can people stick to an editorial calendar when other work pops up?&#. Setting up a B2B blog or a Facebook or Twitter [.].

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Webbiquity

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Content Standard

SEPTEMBER 27, 2017

That being said, there’s still less competition for brands than on the more popular social media sites: Facebook, Twitter, Instagram, and Pinterest. GrubHub was an early adopter of Snapchat (in 2013), and Snapchat is a big part of their social media marketing strategy. Boost Mobile created a game called Galactic Thunder Pon y.

Paid Content 89

Paid Content Paid Search Agency Advertising Agencies Work Management 89

Webbiquity

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100