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How to map marketing science to the customer journey

Martech

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. As part of the study , participants were administered oxytocin before watching public service advertisements.

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Enter This Copywriting Contest and Win a Free Trip!

Convince & Convert

Since 2013, we have grown from $800,000 a year to looking at over $2.7M of donating to Consumer Reports, we will increase the overall perceived value of donating, leading to higher clickthrough. Clickthrough Rate (from 2015/historical data): 1.77%. CR rates nearly 4,000 products and services each year.

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It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. Personalize your email messaging. In a 2013 survey by Wanderful Media , 82% of Black Friday shoppers wanted to receive email updates about Black Friday sales. Unique clickthrough rates. Getting Into the Holiday Spirit.

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Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot allows you to automatically trigger personalized email sends based on a contact’s profile properties. It's a city with a lot of innovative energy, and we're delighted to be part of it. Email Workflows.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. The way email is consumed and delivered is not what is used to be, and that means marketers must adapt to meet the demands of finicky subscribers and internet service providers. 1) Email clickthrough rates dropped to 4.4%

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. The copy should be relevant both to the person viewing the ad, and the offer or page to which you're sending them. In this post, we'll be walking you through how to create a Text Ad. Ad Headline.

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Why Marketing Automation Fails: 3 Common Reasons

Hubspot

You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. Imagine that you’re shopping for a new product or service. Not to mention, they’re highly personalized and rich with information that is relevant across the conversion funnel.