Remove 2013 Remove Clickthrough Remove Companies Remove Facebook
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8 Companies Totally Rocking Their LinkedIn Company Pages

Hubspot

That''s been great news for brands, since it''s given them a new audience to reach with their content, via their Company Pages on LinkedIn. Let''s look at eight that are capitalizing on the opportunity and rocking it -- I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages.

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9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

I’ve found that each tweet gets approximately the same amount of clickthroughs. Here’s an example of how we might do that on Facebook. — Buffer (@buffer) November 25, 2013. — Buffer (@buffer) November 25, 2013. You can now easily copy updates from your Twitter account to your Facebook account.

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

This is your chance to reboot and decide what changes you'll make in 2013. Why not improve some critical skills and habits that could advance your marketing career and make you an even stronger contributor to your company's success? Valuable content is the meat that attracts visitors and leads to your company. Not too shabby!)

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Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement.

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5 Pointless Marketing Metrics You Can Stop Tracking Today

Hubspot

So instead of looking at your open rate, look at the clickthrough rate. That will help you better understand how many people are interested enough in your content that they want to engage with your company further. 2) Facebook Likes. A Like on Facebook can be exciting. There are many reasons companies blog.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

This approach carried on for a while, however, the exchanges between companies weren't necessarily rooted in context, meaning that the advertisement often had little to do with the content on the page. Display ad viewability rates did not budge between 2013 and 2014. Source: Facebook ). Source: comScore ). Source: PageFair ).

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Content Marketing in 2014: Are You Prepared?

Hubspot

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. With so many companies now giving their marketers license to invest in content marketing, part of what a marketer needs to excel at is showing the ROI from that initial investment. Proving the Value of Content.