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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

Content marketing is going mainstream in 2013. But what’s behind the buzz and growing popularity of content marketing? YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Download the new B2B Content Marketing Report to find out.

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Creating Buzz for Your Next Product Launch

Crimson Marketing

When launching a new product it’s all about creating the buzz. Does your company have a blog, podcast or YouTube series? Check out some of the popular platforms for 2013 below and see which is right for you; sometimes underutilized industry specific sites can be the perfect fit. How can I create “buzz”?

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Can Tesla Ride Earned Media Forever?

Contently

In a 2013 interview with AdAge, Jeremy Anwyl, vice chairman of Edmunds, explained it this way: “You have to credit [Musk], who’s very Steve Jobs-like in how he deals with the media. While most of these stories do not directly relate to Tesla products, they reinforce the narrative that Tesla is a leader in sustainability and innovation.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. By the end of 2013, Twitter had over 210 million users. Substance is king. SEO Is dead.

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Does Vine Still Matter for Your Video Marketing Strategy?

Content Standard

Back when Vine launched in 2013, it quickly generated buzz as the next “it” social media app. Vine earned kudos as the year’s fastest-growing app ever at the end of 2013, logging 403 percent audience growth and beating Flickr, Instagram, and WhatsApp in a landslide, MarketingCharts reported.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Why should you follow him?

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7 of the Most Creative Interactive Videos We've Ever Seen

Hubspot

Netflix’s experimentation into interactive content piqued a massive amount of interest and generated just as much buzz. Throughout the film, you must make every one of Stefan’s major decisions, and each of your choices alter the narrative he experiences, which has five endings and over one trillion story combinations. Watch video here.