Webbiquity

JANUARY 19, 2016

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Pew Research ). Pew Research Center ). However, consumers say that social media plays almost as big a role in purchasing decisions as does television. ( 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

OCTOBER 17, 2018

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. Debuting in 2012, Lyft became Uber’s most ferocious competitor. While Post and Quaker Oats created similar cereals, none of them could catch up to the brand affinity and popularity of Kellogg’s.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Convince & Convert

JANUARY 18, 2011

According to Forrester Research, U.S. companies will spend $1.676 billion on email in 2012. But nowhere near search, or television, or radio. They’ll spend $1.649 billion on social media. Messaging Flow.

Social Media 119

Social Media Media Digg Opt-in 119

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

NuSpark Consulting

APRIL 28, 2012

I still do when my clients ask me; radio, television, print, outdoor, etc. 2 weeks later I decide to research a need that the brand sells. I do some research for a product and visit a website from a Google search. I’m a former Media Director at an ad agency. Example: I’m on Facebook and engage in your brand (like a post).

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Contently

MARCH 21, 2017

Because of this approach, JLL has been able to branch out from typical press releases and research reports to establish credibility. The contest’s winner, Colin “Quirky” Quirk, was featured in a national Budweiser spot on television when the contest concluded in May.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Contently

MAY 11, 2016

So when that happens, they’re going to research two or three companies. We always see this positive correlation between running TV ads and eventual sales, but people aren’t clicking on their televisions,” he said. ” State Farm recognized this and created the content first before securing television distribution.

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? In case you hadn’t guessed, new research has proved it: We’re a long, long way away from the days of print or TV being the primary place people get their news. Indeed, as the research shows, users expect to read news across social platforms.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

MARCH 9, 2017

television franchise called "The Real Housewives," in which the cast members have become notorious for doling out feigned apologies. Tanenbaum -- chairman of Maple Leaf Sports -- after a devastating loss by the National Hockey League's Toronto Maple Leafs in 2012. There are some people who just refuse to sincerely apologize.

Brand Identity 76

Brand Identity Branding Work Management Marketing Management 76

ClearVoice

JULY 27, 2023

Sometimes slogans and taglines take months of research, ideation, and testing to decide. Go Further.” — Ford Motor When this tagline came out in 2012, Ford executed an interesting PR strategy: to tell all the marketing and trade media that this statement was as much aimed at employees as customers.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Hubspot

MARCH 22, 2012

The direct mail program is estimated to raise $750 to $800 million of revenue in 2012. The Postal Service is reported to be releasing three new television commercials to promote its new direct mail campaign starting this week, airing on CNN, local news, CBS' "60 Minutes," and during certain sporting events.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Content Marketing Institute

DECEMBER 31, 2018

Depending on what research study you look at, less than 10% of all people write down and record their goals. At the end of the 12 weeks, the researchers analyzed the data to determine how long it took each person to go from starting a new behavior to automatically doing it. In researching for my book Content Inc.,

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

ClearVoice

APRIL 17, 2019

Sometimes slogans and taglines take months of research, ideation and testing to decide. When this tagline came out in 2012, Ford executed an interesting PR strategy, which was to tell all the marketing and trade media that this statement was as much aimed at employees as customers. Go Further.” — Ford Motor. Be More Human.” — Reebok.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Hubspot

AUGUST 1, 2013

We''ve also explained the research you need to do and the questions you should ask when you''re figuring them out for your company. billion in 2012. Basically, Motorola is trying to figure out its buyer personas. Google''s Influence.

Buyer Personas 28

Buyer Personas Television marketing Paid Search Agency Google 28

Hubspot

JANUARY 20, 2011

growth in Q2 2012. There are only so many local listings, television spots, etc. Before you start pumping out blog posts make sure you do some keyword research in order to figure out what words and phrases you should be targeting. Although the growth looks to be relatively low this quarter at.2% So what does this all mean?

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Hubspot

NOVEMBER 25, 2011

Holiday television commercials will be tuned into by 31.7 Mobile will play a critical shopping role today, Saturday, and Sunday, with an estimated 60 million consumers planning to use their devices to shop, research purchases, or seek retailer information. Source: Mashwork ) Tweet This Stat! Coupon websites will enjoy visits from 23.1

Statistics 28

Statistics Stats Mobile Advertising Marketing Budget 28

Hubspot

JUNE 24, 2011

It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. According to Google's latest independent research , 74% of smartphone users have made a purchase as a result of using a smartphone. According to Google: 67% of them research on their smartphone and then buy in a store.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Hubspot

SEPTEMBER 26, 2016

A study published in the Journal of Consumer Research found that nostalgic feelings made participants more willing to spend money on consumer goods and services. For their 150th anniversary back in 2012, Bacardi released a series of print and television ads showcasing the brand's party-starting heritage. 11) Bacardi.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ads Tactics 28

Convince & Convert

AUGUST 24, 2012

This stat comes from – I’m reading through the email again now – it’s from HighBeam Research, which provides a monthly social media index. They did some research around media attention and visibility for social media platforms. via Highbeam Research. Is that what you’re telling me?

Social Media 115

Social Media Media API Twitter 115

Hubspot

MAY 24, 2012

2) London 2012 Olympic Games Mascots. As one blogger put it , "the logo looks like it was dropped on the floor and I think the mascots look like rejects from a kids television show." what are these things? In short, these things are super weird, the names aren't memorable, and most people just plain don't get it. 3) Pillsbury Doughboy.

Brand Identity 28

Brand Identity Branding Best Practices Television marketing 28

Convince & Convert

MAY 18, 2012

One, “research” was released by “news organizations” Associated Press and I think it was CNBC if I recall correctly, that purported to show that 46 percent of Americans believe that Facebook is a fad. It’s a study from American Express and Echo Research. This is real time podcasting, people.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Salesforce Marketing Cloud

NOVEMBER 16, 2021

The company’s video streaming service not only proved to be hugely popular, it also changed how we consume television and movies altogether. The company launched in 2011, receiving a major boost in 2012 when a YouTube video starring co-founder Michael Dubin went viral. For Netflix, it was a smart move. The rest is history.

Marketing AI 98

Marketing AI Tips Marketing & Strategy Customer Satisfaction 98

Convince & Convert

JUNE 8, 2012

Jay : This new research, the social habit was put out just today, as a matter of fact. Publishing is distribution, but it’s the doors that they open with that distribution, that to me, today 2012, is still relevant. You can’t shove it down their throats on a television commercial anymore.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. MarketingCharts ). Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.

Paid Content 100

Paid Content Social Media Statistics Research 100

Martech Advisor

NOVEMBER 8, 2019

purpose of interaction- research, decision-making, service assistance or complaints, reviews and repurchase etc. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,’ had revealed: 56 %of consumers have used their mobile device to research products at home. availability of discounts or to redeem an offer.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

ViewPoint

MAY 2, 2012

He notes, “I've been impressed by the amount of research that I've seen lately on both B2B and B2C marketers talking about the commitments they're making to social media—very large increases in spending and planning for this year. Do your research. Do the research on your customer base. Pick Your Spots and Focus.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Convince & Convert

FEBRUARY 22, 2016

A company would focus on innovating one or two products and spend a lot of time researching those products. This is where marketing team members start to be viewed more like customer service experts and drivers of new research and development. Then one day in 2012, a man wrote to Bodyform on Facebook. Sound familiar?

Paid Search Agency 103

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 103

Optinmonster

DECEMBER 16, 2019

Research and Find Your Keyword. Research keyword volume with the YouTube SEO tool of your choosing : Though there are many tools for keyword research on the market, we highly recommend SEMrush. television on or after September 30, 2012. We’ve also had good luck with Ahrefs.

Youtube 52

Youtube Lead Scoring Lead Ranking SEO 52

Webbiquity

FEBRUARY 10, 2015

billion) than they did for broadcast television in 2013. 58% of buyers say they spend more time researching than in the past; 53% rely more on peer recommendations; and 65% said the winning vendor’s content had a significant impact. billion on mobile ads in 2013–more than double the amount spent in 2012. MediaPost ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Adobe Experience Cloud Blog

MAY 11, 2015

Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. A 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

Hubspot

NOVEMBER 7, 2016

Southwest rolled out a PR campaign for its rebrand, explaining the reasoning and research behind the airline’s new look. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. So what’s the secret sauce in the brand’s marketing efforts? Razors are not exactly an exciting topic.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Vidyard

MAY 8, 2014

As millions of television fans were gearing up for the launch of the fourth season of Game of Thrones, the team at HootSuite was busy preparing an amazing video marketing campaign. They were simply taking advantage of similarities between the current social network landscape and a major television premier.

Television marketing 50

Television marketing Landing Pages Youtube Social Networks 50

Content Standard

APRIL 3, 2015

A number of studies have found that Millennials aren’t as interested in reading newspapers or watching television as previous generations, and that they’re not likely to seek out news websites, either. Twitter is the journalist’s preferred social media space for breaking stories, reading breaking stories, and researching.

Social Media 40

Social Media Media Word of Mouth Case Studies 40

B2B Digital Marketer

SEPTEMBER 8, 2020

Um, around 2012, I found myself actually at a customer experience software company, uh, where I’d never used the term digital marketer, but I found myself in a position where I was able to combine my creative marketing skills with my more data oriented analytic skills. And some of that is still with work related activities.

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52