Marketing Insider Group

SEPTEMBER 27, 2012

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. Follow what’s happening on #wppstream.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Conference Twitter 100

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” Blogger outreach is scary.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 127

Social Media Media Paid Search Agency Ethics 127

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Biznology

OCTOBER 8, 2013

You don’t have to be in PR to know what this is and how effective it can be when done right. But when we started shifting PR online, we started shifting other things, too. For example, here’s one over at Golden Retriever Forum : “jrr,” join date: May 2012, post date: June 1, 2012, Location: SW Va, Posts: 40.

Social Media 80

Social Media Astroturfing Practices Media 80

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back. Connection and Communication with Employees.

CMO 325

CMO Work Management Paid Search Agency Planning 325

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Project management tool from Citrix that includes online chat, meeting scheduling, social collaboration, and workflow automation for content planning and development or other purposes. SmartBug Media.

Planning 145

Planning Research Tools Best Practices 145

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. . --> Events Industry Events.

B to B 40

B to B Paid Content Social Media CMS Development 40

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. 07/25/2012. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. HolySocial!

Communities 140

Communities Mobile Advertising Emarketing Stats 140

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. 2012 Top Social Media Celebrities: Watch Their Tweets & Like Their Facebook Posts! 5 Simple Social Media Tips to Keep You Inspired! Related articles.

Business 80

Business Twitter Work Management Social Media 80

Marketing Insider Group

JANUARY 27, 2014

Your best content is lost among too much product promotion. In November, 2012 the Coca-Cola company declared the death of its own corporate website. I had met their super-sharp Group Director of Digital Communications and Social Media, Ashley Brown a few months before this announcement and was just blown away by what they were doing.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Hubspot

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). B2B Social Media Marketing.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

MAY 2, 2012

This week, a new free social media tool called Klouchebag hit the web. But it got me thinking: social media can be chock full of valuable content, but it's often buried among the mundane and useless social media updates, or hidden behind poorly constructed social media profiles.

Social Media 28

Social Media Media Ideal Customer Profiles CAN-SPAM 28

Content Standard

OCTOBER 11, 2018

Alongside tangible changes to its menu, including healthier Happy Meal offerings, the company has pursued a wide range of PR and marketing opportunities to transform its reputation among consumers. The company has also heavily promotes this initiative through its social media content, blog posts, online videos, and TV advertisements.

Brand Identity 65

Brand Identity Branding Paid Search Agency Storytelling 65

Marketing Insider Group

OCTOBER 12, 2015

I predicted that advertisers would throw good money after bad and that display media would make big budget gains. I also thought that we would stop asking about social media ROI (not so right) and that we would start to see a shift to content marketing (slow start but right.). But look back at my 2012 prediction.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

SEPTEMBER 21, 2012

Social media was once a shiny new toy. It quickly infiltrated the PR and B2C marketing space. But as more social networks began to appear, and more people began to adopt them, they became an uncontested space for all types of companies to be present in. The question is, how do you take social to the next level?

Social Media 28

Social Media Lead Management Work Management Marketing Management 28

SWZD

SEPTEMBER 18, 2019

Founded in 2012 and headquartered in San Francisco, CA, Trifacta leverages advanced research in human-computer interaction, scalable data management and machine learning into a platform to make the process of preparing data faster and more intuitive. Email and Social Media. We also asked about social media.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

Hubspot

SEPTEMBER 23, 2012

By 2014, 1 in 10 Social Media Reviews Will Be Fake [STUDY], From Mashable. Mobile Marketing Too Large for Brands to Ignore, From Social Media Today. billion being allocated to it by the year 2016, as reported by Social Media Today. 77% Prefer Email over Social for Special Offers, From ExactTarget.

Social Media 28

Social Media Social Marketing Allocation Planning 28

Hubspot

MARCH 22, 2012

News happens in a flash, and thanks to social media, it travels even faster. So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. Set Up Social Monitoring. Why is it important to be fast?

Social Media 28

Social Media Tactics Media PR 28

Contently

MARCH 21, 2017

As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers. .”

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Strategic-IC

APRIL 6, 2022

This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Hubspot

JULY 3, 2012

So you want to run a contest on social media, eh? Which social network is the most appropriate choice ? With this said, make sure you’re properly promoting your contest so people can actually find it! — Words With Friends (@WordsWFriends) June 26, 2012. Not sure where to start? Hey Word Nerds!

Social Media 28

Social Media Media Rules Landing Pages 28

Brandpoint

NOVEMBER 28, 2018

Over a decade ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising. Earned media was the primary focus of PR. Shared and owned media was the primary focus of … no one. But today, there is (and should be) little distinction between media types.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Webbiquity

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Stats 80

Stats PR Social Media Social Marketing 80

Contently

APRIL 26, 2016

Few people at SXSW look like they’re having a better time than Doug Busk, Coca-Cola’s affable global director of digital communications and social media. In late 2012, Coca-Cola launched a digital magazine, Journey, as part of its larger Content 2020 initiative. billion users.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Golden Spiral

NOVEMBER 6, 2018

There’s no denying the power of social media. We’ve seen brands build (and destroy) their empires through social media alone. And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Hubspot

MAY 16, 2012

1) The 'Party Planner' Stereotype: Real marketers know that marketing isn't about planning parties and sending out press releases; they see event marketing and PR as two parts of a larger inbound marketing strategy. — Lori Philo-Cook (@PhiloCook) May 14, 2012. — Joy(@JoyonCapeCod) May 14, 2012.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

APRIL 8, 2013

Then, get good at promoting content.”. An 85-person agency, Digital Relevance (formerly Slingshot SEO) was named the fastest growing private company in central Indiana by the Indianapolis Business Journal in 2012. Paul Roetzer, CEO and Founder, PR 20/20. By 2012, 80% of Element Three’s business was on retainer.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

APRIL 17, 2012

So while the concept of social proof may be nothing new, the rise of the internet and social media adoption have certainly made social proof a lot easier to leverage and exploit, especially in a marketing context. 5 Categories of Social Proof. 10 Types of Social Proof for Marketing. 1) Social Media Mentions.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

JULY 12, 2014

Despite all the negative PR in the run up, and now with their BIG lose, we’ve seen a proud country being the perfect host. Above all it was a real step up from the simple (but highly effective and memorable) product placement on the heads of famous athletes we saw in London 2012. Here''s what they had to say.

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28

Biznology

FEBRUARY 12, 2013

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. Outreach is the lifeblood of social media engagement.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80