Contently

MARCH 21, 2017

-centric approach to marketing coverage. According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. The content is organized into four sections: Trends, Places, Economy, and Industry.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted the way enterprise marketing teams operate. The Backstory.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? That’s a big bump from 2012, when 49 percent of adults said they received news from social media. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. Putting the News in Content Marketing.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

MAY 29, 2014

Every year, Mary Meeker releases her annual Internet Trends Report. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 4) Internet use was up 9% in 2013 compared to 11% in 2012.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Content Standard

MAY 22, 2016

In “Pressure,” a new story from the Content Standard, we investigate the mounting pressure marketers are under to change how they connect with audiences. Learn how an evolution in the way we create, discover, and share information has fundamentally shifted enterprise marketing strategies. The Backstory. percent since 1940.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Parse.ly

FEBRUARY 20, 2019

And in fact, this SmartNews and Flipboard trend did not surprise us. While Google and Facebook are unlikely to add many more users, SmartNews and Flipboard have lower market penetration and awareness, which means they have more room to grow. SmartNews ran television ads in 2018. But right now we see the trend continuing.

Aggregators 107

Aggregators Traffic Stats Case Studies 107

Digital B2B Marketing

DECEMBER 17, 2013

Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. But step back, this trend is way bigger than just Wall Street or Facebook. Instead of gripping, as marketers this is just our new reality.

Facebook 100

Facebook Television marketing Brand Identity Branding 100

Marketing Insider Group

MARCH 31, 2014

This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing? The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. Biggest Mistakes Marketers Make. of banners are ignored.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. And that, is what we want to talk about today.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

ViewPoint

MAY 2, 2012

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. From one marketer to another, stop, breathe deeply, and give yourself a break. So what’s the secret sauce in the brand’s marketing efforts?

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Adobe Experience Cloud Blog

MAY 11, 2015

Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. The most effective marketing campaigns use influencers to spread the word. This trend has become much stronger over the last few years. Today, the landscape is completely different.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards. 3) B2B Marketing Awards.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Content Standard

APRIL 3, 2015

A number of studies have found that Millennials aren’t as interested in reading newspapers or watching television as previous generations, and that they’re not likely to seek out news websites, either. ” Things may not be that extreme (yet), but the point is, multiple social networks exist for sharing content.

Social Media 40

Social Media Media Word of Mouth Case Studies 40

Vidyard

MAY 8, 2014

As millions of television fans were gearing up for the launch of the fourth season of Game of Thrones, the team at HootSuite was busy preparing an amazing video marketing campaign. HootSuite links viewers back to a larger infographic, outlining the recent battles between the social networks they connect.

Television marketing 50

Television marketing Landing Pages Youtube Social Networks 50

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

APRIL 11, 2011

Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Trending Stories. more than two-thirds of small merchants are using social media to market their business. People Recommended Mashable Staff More people. World Videos Featured: Facebook.

Social Media 40

Social Media Media Advertising Agencies Mobile Advertising 40

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * 12 Best SaaS Marketing Tactics for Business Growth. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * Top SaaS Stats, Trends and Forecasts. Book My Free SaaS Marketing Consultation.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Walker Sands

MARCH 25, 2020

As we dive deep into a recent history of presidential campaigns, we see how technology has influenced politics through targeted campaigns and leveraging social networks, as well as how it has inevitably led to the rise of new security issues. In fact it was so effective, it led me to my first field organizing job for the 2012 campaign.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52