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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

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Get Happy: Putting Yourself into Your Brand’s Personality

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Listen Now .

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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Hubspot

Whatever the objective is, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach. June 26, 2012. link, or view any contest-generated traffic using an analytics platform or your marketing software.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. MediaPRO Community. SEARCH FOLIO: Search. Search Jobs.

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They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight

Hubspot

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. Feedly, an upstart RSS reader, jumped on the opportunity to win over the Google Reader expats. Where would they go? 5) ROGETECH.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. 07/25/2012. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. MediaPRO Community. SEARCH FOLIO: Search.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

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