Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

OCTOBER 15, 2013

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. This covers a broad range of marketing users with widely varied needs. Most require the full set of marketing automation functions but apply these in simple ways.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.)

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

ANNUITAS

JANUARY 4, 2012

They stem from discussions I’ve had with marketers over the past year. Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Marketing Insider Group

DECEMBER 13, 2011

One of the reasons I was thrilled to be asked to join the Focus B2B Marketing Year In Review round table was that it would allow me an opportunity to discuss my annual predictions for the coming year. First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. Other Trends To Watch.

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors. So we’ll exclude them from further analysis. Myth busted.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 23, 2012

This group had about 1,400 clients in mid-2012, generating an estimated $85 million in revenue. The non-specialist vendors such as IBM Unica and SAS, are not included in these figures but also have significant revenue in this segment. This is 5% of industry installations and 25% of industry revenue.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

JANUARY 22, 2013

Infusionsoft today announced it has acquired social lead generation vendor GroSocial. The system makes it easy for small business to generate leads through social marketing campaigns and track results. I’m tempted to say it has failed, and to cite the well-known statistics showing how few marketers use their systems fully.*

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. This shows growth of around 12% per year from 2000 through 2012.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Webbiquity

JANUARY 2, 2013

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Cost Automation 48

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Measure and prove marketing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Customer Experience Matrix

OCTOBER 14, 2016

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. And it integrates with advertising and Web analytics data on one hand and social listening, marketing automation, and CRM on the other.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Adobe Experience Cloud Blog

AUGUST 13, 2015

Author: Marcus Taylor The marketing automation industry has snowballed over the past few years, and yet it’s only just getting started. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B worth of acquisitions made, and an aggregate vendor revenues increase from $225M to $1.65B!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

ViewPoint

JUNE 28, 2012

2012: Transformational Change, the New Buyer & Big Data. Click to start video at this point — Asked about what is happening or not happening in marketing and sales in 2012 that surprises him, Rich notes there’s been more transformational change in the past eight to twelve months than he’s seen in the previous nine years.

Marketing Automation Services 120

Marketing Automation Services Planning CMO Allocation 120

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. Of course, every vendor argues it does this better than anyone else. The evolutionary path from there to the current system , launched in 2012, is fairly obvious.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Biznology

OCTOBER 9, 2017

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Advertisers and vendors will access consumers on each user’s terms, giving people new power to guide a people-first economy. Lesson for leaders.

Marketing Automation Services 130

Marketing Automation Services Work Management Advertising Agencies Marketing Management 130

KoMarketing Associates

DECEMBER 8, 2015

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. 74 percent of marketers intend to increase spending on influencer engagement in 2015 to bolster their business’ bottom line and brand reputation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. The system has since expanded to support more channels and message types.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

ViewPoint

JUNE 15, 2012

2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation. There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Recommendations to Close More Deals in 2012.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

chiefmartech

APRIL 24, 2018

I’ve kept the nickname of the Martech 5000 — it has a certain ring to it — but this year’s graphic actually charts 6,829 marketing technology solutions from 6,242 unique marketing technology vendors. As always, a debt of inspiration is owed to Terry Kawaja , the godfather of vendor LUMAscapes.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

ANNUITAS

MARCH 20, 2014

Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. Are 1000+ marketing technology vendors sustainable? Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. New developments have come from established vendors who are steadily expanding their products. To end on a positive note: Neolane sold 22 new Interaction installations in 2012, up from 17 the year before.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

ANNUITAS

OCTOBER 17, 2010

We are pleased that we were able to catch-up with Andrew Gaffney, Editor-In-Chief of DemandGen Report, an on-line publication that covers B2B marketing and the marketing automation space. In this role, Andrew is continually speaking with vendors, analysts and end-users.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

ViewPoint

OCTOBER 10, 2011

A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. She is a pioneer in marketing automation—first as a beneficiary of the technology and now as an advocate and expert. Who is teaching the CMO how to sell?

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

KoMarketing Associates

SEPTEMBER 25, 2013

Tie In Marketing Automation Prospect Reports – Leverage additional reporting to establish whether SEO landing pages and content assets are being accessed by prospective customers. Additional Recommendations for (Not Provided) Analysis. Recovering (Not Provided) Keyword Data – via Search Engine Watch.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

ANNUITAS

MARCH 11, 2014

Should the marketing technology stack be led across the business? Should it be strategically managed across marketing, IT, and the C-Suite? It’s clear that marketing wants to own their technology stack. 45% want to enable marketing employees to operate data and content without IT.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Adobe Experience Cloud Blog

DECEMBER 13, 2011

For vendors whose fiscal year coincides with the calendar year, end of year means reps are under pressure to meet annual quotas, giving you significant leverage for discounting. Would your accountants ever guess their marketers would know this ? Crush your 2012 goals. Have 4 great quarters in 2012, not just 3.

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

Engagio

MAY 22, 2017

Inbound marketing was just taking off, and SiriusDecisions was among the first to recognize that sales can also generate leads, and first to stress the importance of teleprospecting. Thus, in 2012, SiriusDecisions re-architected their waterfall to acknowledge these changes. Over the next five years, the market continued to evolve.

Lead Ranking 85

Lead Ranking Demand Marketing Qualified Leads Account Based Marketing 85

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

Demand 120

Demand Process Work Management Marketing Management 120

accelerate agency

OCTOBER 14, 2021

Vendors are required to update functionality frequently to keep products current and competitive, costing them time and money. Affise Affise is a performance marketing solution that enables brands and agencies to create and manage a global network of affiliate partners. Avalara Avalara is tax automation software. Image Source 3.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52