Remove 2012 Remove Lead Generation Remove Viral Marketing
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The Myth of ‘Going Viral’

The Lead Agency

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

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Luxury Link goes Viral with their Integrated Personality Test & Sweepstakes SnapApp

SnapApp

Now that it's the beginning of August, you may have already planned or taken your 2012 summer vacation. Bear in mind, when looking at these unique app features, that Luxury Link's #1 goal for this campaign is to have the app go viral. And now you're wondering what your next trip will be in order to escape from reality for a little bit.

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How to Build Brand Online for Your Business

Scoop.it

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Make Use of Viral Trends. Tide used this viral trend to advertise their product, and their Tweet got a lot of attention, as a result: Image credit: Twitter.

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How to Generate Leads Using Authoritative Content

SmartBug Media

At least, that’s often the way to do things, but sometimes you can generate leads by doing the opposite—just like e-commerce brand Dollar Shave Club did. Dollar Shave Club’s Our Blades Are F ing Great video was released in 2012. Credit: YouTube.

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The Monkees, Davy Jones, and Good Marketing/Content Strategy

NuSpark Consulting

The passing of Davy Jones on February 29, 2012 has given me some time to reflect on the phenomenon on what the Monkees were at the time, and the role of marketing played in turning actors to beloved and still well-known musicians to this day. Davy wasn’t “liked”, “followed, ” or “shared.”

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9 Calculators Every SaaS Company Need – No Code SaaS Calculators

Outgrow

We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. Something humorous enough can go viral in no time. Remember Michael Dublin’s 2012 YouTube video for Dollar Shave Club that got almost 23 Million views? . Why Do You Need It?

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) LinkedIn was considered the “most important channel” for B2B marketers.

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