Marketing Insider Group

MAY 6, 2015

It’s kind of funny to look back at when we launched iQ in 2012 and the KPIs we had then, which were mainly around content volume. We can celebrate our viral hits and 2m monthly visitors, but then we need to move into the mindset of how we can retain this audience and get them to come back next month.

Distribution 100

Distribution B2B Thought Leadership Work Management Viral Marketing 100

SnapApp

AUGUST 22, 2017

Email also presented a new marketing opportunity… and one of the earliest forms of viral content. . These efforts helped improve lead generation and qualification, and were some of the first instances where online education was integrated into marketing strategy. . Source: ytimg.com. . Looking Back, Looking Ahead.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Online Marketing Institute

JULY 31, 2012

Lead Generation. MediaNext 2012. 07/25/2012. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Single Grain

OCTOBER 23, 2023

Work With Us How Influencer Marketing Platform Instagram Launched SkinnyMeTea Instagram was still an emerging platform back in 2012, not many ecommerce brands (or any brands) were on there at all. I would think, in terms of local lead generation, who is my demographic? The first day, we sold four packs of tea to total strangers!

Social Media 98

Social Media Media eCommerce Verticals 98

Contently

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Lead Generation. Sales Enablement.

Thought Leadership 167

Thought Leadership Ad Building Brand Identity Branding 167

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. You saw the video? Here’s my problem.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. You saw the crazy, fastest video of all time, the most viral thing ever invented? Jay: Something north of 100 million views now, officially the most viral video ever. You saw the video? Here’s my problem.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

SmartBug Media

MARCH 14, 2019

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. A strong relationship between virality and emotion.

Tips 28

Tips Content SERP Viral Marketing 28

Hubspot

JULY 29, 2018

For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails. Ebook - An ebook is an electronic version of a book.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Vidyard

OCTOBER 19, 2016

One could argue that in addition to being the first live video streamed daily on the internet, it was also the first viral video. GIFs began to emerge as a popular moving image format, and some of the earliest viral ‘videos’ — adding audio to a page with moving gifs, and looping them at the same rate — began to emerge too.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. city produces the largest share of “pins”on Pinterest?

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hubspot

JULY 18, 2012

I looked at all articles we've published to this blog during the span of 1 year -- from July 2011 through June 2012. Because link bait content is interesting, there's usually a level of virality to it, since people will naturally want to share it with their connections. HubSpot's Link Bait Analysis. 2) Tons of (Sustainable) Traffic.

Lead Scoring 28

Lead Scoring Lead Ranking Advertising Agencies Hubspot 28

Sprout Social

OCTOBER 17, 2016

Aside from sharing articles, Facebook is great for lead generation through ads and video marketing. To do this, the posts you share on Facebook should be "viral" in nature. LinkedIn is a powerful lead generation platform, especially if you're implementing paid ads. Other companies use it as a branding platform.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Online Marketing Institute

DECEMBER 11, 2012

Oli Gardner says: December 11, 2012 at 2:30 am. deborah says: December 11, 2012 at 2:58 am. Why is this required says: December 11, 2012 at 6:37 am. Why is this required says: December 11, 2012 at 6:40 am. Oli Gardner says: December 11, 2012 at 9:17 am. Steph says: December 11, 2012 at 7:01 am. Nice score!

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Convince & Convert

MARCH 2, 2010

to be larger than email by 2012 doesn’t hurt, either. We can’t continue just tweeting randomly and hoping to make “viral videos.&# That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit.

Business 117

Business Paid Search Agency Social Media Analysis 117

Optinmonster

DECEMBER 1, 2023

You could see huge traffic and lead generation from long-form articles. Their first video, posted in 2012 , is an irreverent and silly introduction to their company. Regularly create short videos that tap into pop culture or viral trends. That’s because we’re the best lead generation software out there.

Webinar Metrics 82

Webinar Metrics Top of Funnel Marketing Budget Content 82

Hubspot

JUNE 21, 2012

— HootSuite (@hootsuite) June 18, 2012. Videos are, of course, the medium that the term "going viral" originated from, and thus are excellent for sharing in social media and embedding onto a web page or in a blog post. We've embedded a tweet below from our recently announced strategic partner @HootSuite to show you how it works.

Linkbait 28

Linkbait Paid Search Agency Content Advertising Agencies 28