Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 3) Analyze.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Tomorrow People

JANUARY 9, 2013

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Besides, if it’s word of mouth you want, how can you ignore Twitter and Facebook? Facebook is for people who don''t have any real friends.

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Tomorrow People

JANUARY 9, 2013

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Besides, if it’s word of mouth you want, how can you ignore Twitter and Facebook? Facebook is for people who don't have any real friends.

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Hubspot

MAY 7, 2012

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What has 2012 delivered marketers in the way of awesome infographics? Take a look at our favorite marketing infographics so far in 2012! Seriously Awesome 2012 Marketing Infographics.

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

Hubspot

MARCH 24, 2021

The Etica Wines Twitter page is a perfect blend of interesting design, branding, and links for visitors to learn more about the company, a wine guide and resource, as well as connect with them on Facebook or via email. 2) Spotify. 3) IdeaPaint. The page also includes a call-to-action to learn more and sign up for Zipcar on its website.

Twitter 79

Twitter Examples Brand Identity Branding 79

Hubspot

NOVEMBER 27, 2012

The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Industrial Marketing Today

AUGUST 10, 2012

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Marketing Insider Group

SEPTEMBER 4, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry. So from “content curation” to “content syndication” we’ve got your glossary of terms right here, Search, Social and Content – The Keys To Inbound Marketing.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

ClickZ

JANUARY 22, 2020

In this article, we have focused on the top 10 tools that marketers should definitely know about. Perfect for: Content Marketing. Hubspot is currently one of the most popular marketing automation tools. AdRoll is helpful for retargeting customers through re-engagement on Facebook, Twitter, and the web. LeadSquared.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

ViewPoint

JULY 12, 2012

2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest. Click to start video at this point — Asked about what is happening or not happening in marketing and sales that is surprising this year, Ann references research that MarketingProfs did with the Content Marketing Institute last year.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Marketing Insider Group

OCTOBER 25, 2011

In my last post, I talked about using math to build the business case for changing from an outbound to an inbound marketing strategy. Some people are scared of marketing mix models. Define an always-on, inbound marketing approach. It is about creating trust and value that will accrue back to your business.

Planning 100

Planning Marketing Plans Lead Ranking Inbound Marketing 100

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Augmented Reality For B2B Marketing in 2011?"

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Hubspot

MARCH 24, 2013

The fact that Klout is jumping into deeper analytics and business-friendly metrics should be quite beneficial for marketers. Facebook Updates Cover Photos Guidelines to Allow Calls-to-Action. Too long have marketers cringed at the sight of wasted real estate and lost marketing opportunities.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

AUGUST 20, 2019

According to Performics' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person. Would you change your inbound marketing approach if you were me?" a painfully, painfully awkward middle school dance. The web has given us ways to navigate around uncomfortable networking.

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

SmartBug Media

MARCH 17, 2020

Spammers often choose to attack through social media, creating accounts on Facebook or Twitter with a company’s name, and posting low-quality posts to ruin their reputation. The online community of webmasters and marketers were shocked and concerned by Google Webmaster’s admission to the existence of Negative SEO back in 2012.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

DECEMBER 12, 2012

The Red Cross Uses Inbound Marketing. We actually wrote a case study (form-free, download your little hearts out ) about how they're using inbound marketing to promote their campaign, too! promoted on their Facebook page. If you can take advantage of mobile during the holidays, definitely do it. And the bonus?

Campaigns 28

Campaigns Cross-Selling Mobile Advertising Mobile Marketing 28

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. 500|5000 Conference on "How to Grow by Leaps and Inbound." 500|5000 Conference on "How to Grow by Leaps and Inbound." This blog post will pull out some of the highlights (and yes, the lowlights, too) from these stellar companies' marketing presences. Let's dive in!

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Industrial Marketing Today

MAY 15, 2012

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Marketing Insider Group

JUNE 30, 2011

It’s never too early to start planning for 2012! 5 Steps to Focus On Your Marketing Plan : Identify your business goals for next year and evaluate them in context with the latest marketplace realities. Create an audience-first marketing mentality. Is this a real problem inside B2B Marketing? So don’t wait!

Planning 100

Planning Marketing Plans Allocation Marketing & Strategy 100

ViewPoint

JUNE 8, 2012

Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore. Understand why you are where you are.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

Webbiquity

FEBRUARY 16, 2012

In this age of inbound marketing, content is king. ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? ” 5 Ways to Become a Better Writer in 2012 by TMG.

Copywriting 100

Copywriting B2B Thought Leadership Thought Leadership Curation 100

Hubspot

MARCH 19, 2013

Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context. So I reached out to President Obama's Digital Director Teddy Goff and asked him to share with us the importance of content and how that changed from 2008 to 2012. It was personalized.

Top of Funnel 28

Top of Funnel Personalization Digital Marketing Funnels Paid Search Agency 28

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. Social media use in the U.S.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

NOVEMBER 11, 2012

So we thought it would be interesting to hear what they had to say in terms of which inbound marketing stories most interested them this week. Next, we have Steve Haase , an ecommerce inbound marketing consultant with HubSpot, who helps new customers gain some serious marketing superpowers.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

Hubspot

APRIL 30, 2013

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer , make sense of it all? 18 Brand-Spanking New Social Media Marketing Stats. 8) 52% of all marketers have found a customer via Facebook in 2013.

Stats 28

Stats Social Media Social Marketing Media 28

Hubspot

JULY 29, 2012

Crispy bacon with a side of the most tantalizing marketing stories of the week? Start sipping your mimosa and join me in reviewing the most interesting inbound marketing stories of the week! B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. As usual, Facebook changed something this week.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

AUGUST 19, 2012

Others spend it working -- good for you, you diligent marketers , you. If you're spending this Sunday on your computer, it's time to take a break and read up on some interesting inbound marketing content that came to us from around the internet this week. Facebook Tests Promoted Posts in Newsfeeds of Non-Fans.

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

Hubspot

AUGUST 26, 2012

Here at HubSpot, we've been super busy preparing for INBOUND 2012. If you're one of the 2,500+ marketers attending, we can't wait to see you! It's always a good idea to come brushed up on your inbound marketing current events, though, so go ahead and take in our top five marketing stories of the past week!

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28

Hubspot

MAY 16, 2012

If there's one thing that makes our toes tingle (other than inbound marketing, of course), it's seeing examples of marketing done right. Great marketing makes us excited to be working in a trailblazing industry where other marketers are doing seriously innovative things to make marketing people actually like.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

APRIL 13, 2012

1) As of April 2012, Google reports that Google+ now has 170 million active users. 3) As of January 2012, American users spent an average of 3.3 4) As of January 2012, Google+ accounted for.22% 8) Over 40% of marketers report that Google+ is "useful to critical" for their business. Google+ Statistics. minutes on Google+.

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Spamming Was Very Profitable Back in 2012. 9:30am: Check in with my partner and employees, Facebook, and chat with my two journalist friends in Beijing. 500 list in 2012. To the real marketing world, I was an outcast.

Google 28

Google De-duplication Skype CAN-SPAM 28