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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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The 6 Most Important Social Media Trends of 2017

Contently

That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. Here are six social media trends that marketers should know about.

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50 Facts about online consumer behavior not to ignore

Biznology

81% of consumers research online before buying. ( If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. 96% of consumers have searched for product information from their mobile device. eMarketer ).

Buzz 80
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Role of Advertising During the Coronavirus Era

Martech Advisor

Consumer behavior directly influences the strategies and outcomes associated with marketing. Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). Smartphones accounted for 70% of that mobile time.

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B2B Mobile Marketing – Are we there yet?

MLT Creative

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. billion mobile subscriptions worldwide (ITU/2010). smartphones in 2010, 110 million by 2015 (eMarketer/2011). 5 billion mobile apps downloaded in 2010 (Apple/2010). $15

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Time Spent on Social Media Is Plateauing: Here’s What the Data Says You Should Start Exploring Instead

ClearVoice

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. Researchers expect that amount of time U.S.

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The Secret Weapon for Mobile Listings That Doubled Clicks Last Year

QuanticMind

Mobile commerce is fast-paced, competitive and the rules of engagement are constantly changing. Mobile commerce is a fast-growing business with tons of upside. For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017.