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How to Build Brand Online for Your Business

Scoop.it

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Make Use of Viral Trends. Tide used this viral trend to advertise their product, and their Tweet got a lot of attention, as a result: Image credit: Twitter.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

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The 17 Best Advertisements of All Time

Hubspot

Be determined and differentiate your product in the same way. The Always brand hit a home run with this advertisement, not because it went viral after the commercial ran in the 2015 Super Bowl, but because it was a groundbreaking message that hundreds of millions of people repeated long after the campaign was over. Always: #LikeaGirl.

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14 of the Best Advertising and Marketing Campaigns of All Time

Hubspot

Be determined and differentiate your product in the same way. Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012.

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Are These the Smartest Marketing Campaigns of the Past Year?

Hubspot

.” The project went viral, becoming the top trending topic on Twitter two days after it was launched. Relaunched to promote the 2012 Olympics in London, “Thank You Mom” shows the story of three kids as they grow into adult athletes, recognizing the unique role that mothers play in this journey. The effort raised $6.5

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They Grow Up So Fast: How 7 Brands Made It Big Practically Overnight

Hubspot

At launch, it knew it needed a way to differentiate from all the other IT distribution companies. In 2012, The Rodon Group''s president, Michael Araten, drew media attention to what he saw as a trend in manufacturing contracts coming back to the U.S. vs. overseas production, that''s exactly what the company got.

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The Best Product Videos Ever (and Why They Make You Buy)

Hubspot

has been named as the number one viral marketing campaign of all time [by Ad Age].". The community is what differentiates it. In 2012, Microsoft took a long-standing product, its email client Outlook, and gave it a shake-up in design and function. Six days later, we had six million views on YouTube. The video earned 2.8