Hubspot

JULY 17, 2014

Most of these you should remember well -- unless you took off to try that whole startup thing -- but they''re worth another look. Relaunched to promote the 2012 Olympics in London, “Thank You Mom” shows the story of three kids as they grow into adult athletes, recognizing the unique role that mothers play in this journey.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. It’s amazing how many funded startups are in a rush to build their marketing team. Of course, that’s easier said than done.

Ad Building 143

Ad Building Brand Identity Branding Marketing & Strategy 143

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup.

Marketing AI 93

Marketing AI Creativity Burn Rate B2B Thought Leadership 93

Convert

FEBRUARY 13, 2023

If you can be everywhere… with vague messaging and a 2012 playbook, why would you innovate? According to a Crunchbase report , Q4 2022 saw North American startup funding drop by 63% compared to Q4 2021, which was a glorious time in startup funding. Consumers won’t fall for poorly differentiated value, wrapped in low pricing.

A/B testing 52

A/B testing Paid Search Agency Lead Ranking Advertising Agencies 52

Directive Agency

SEPTEMBER 26, 2023

Boasting a team of over 150 specialized tech marketers, Directive has the trust of more than 200 tech companies, generating over $1 billion in revenue for their diverse clientele that ranges from early-stage startups to industry giants like Adobe and Amazon.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

chiefmartech

MAY 10, 2017

It is fascinating to observe the growth of this space over the past 7 years (feel free to look back at earlier martech landscapes from 2011 , 2012 , 2014 , 2015 , and 2016 ): Statistics from the 2017 Marketing Technology Landscape. are investor-funded startups at any pre-exit stage. Remember, marketing is about differentiation.

Enterprise Management 112

Enterprise Management Marketing Management Marketing Automation Services CMS Development 112

Vidyard

SEPTEMBER 11, 2015

I grabbed him for a recap of key takeaways from part of his presentation at a Startup Grind event in Vancouver in 2014. I asked her for her three social media best practices for startups. I had to do that for the 2012 Flavour Gourmet Picnic. I covered the annual OMG Social Media Conference and interviewed presenter Mary Crowe.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Vidyard

SEPTEMBER 11, 2015

I grabbed him for a recap of key takeaways from part of his presentation at a Startup Grind event in Vancouver in 2014. I asked her for her three social media best practices for startups. I had to do that for the 2012 Flavour Gourmet Picnic. I covered the annual OMG Social Media Conference and interviewed presenter Mary Crowe.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

I grabbed him for a recap of key takeaways from part of his presentation at a Startup Grind event in Vancouver in 2014. I asked her for her three social media best practices for startups. I had to do that for the 2012 Flavour Gourmet Picnic. I covered the annual OMG Social Media Conference and interviewed presenter Mary Crowe.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

B2B Digital Marketer

APRIL 1, 2021

He was the co-organizer of the first gathering of Agile Marketers, called SprintZero, in June of 2012, and is one of the authors of the Agile Marketing Manifesto. And that’s another thing that could be a marketer’s Achilles’ is because it’s that differentiating point. You want to spend some time on that.

Planning 52

Planning Work Management Marketing Management Business 52

Single Grain

JULY 17, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. This is the logo for the 2012 London Olympics, which caused so much confusion and disgust that 48,000 Brits signed a petition to have it redone. Click here to download it for free right now!

Examples 92

Examples Business Cable Paid Search Agency 92

B2B Digital Marketer

MARCH 8, 2021

Uh, because when you start looking at your differentiator, if you’re focused in, on quality and building relationships, it is vital. So in terms of my background as a digital marketer, my, uh, experience starts back in 2012. Um, but we were growing that startup. Oh, and we’ll just go ahead and do it.

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

Hubspot

JUNE 23, 2016

Do you have a startup you want to pitch? Back in 2012, Shark Tank investor Barbara Corcoran told Business Insider that the best pitch she's every seen on the show was from Sabin Lomac and Jim Teslikis, co-founders of a seafood truck company called Cousins Maine Lobsters. Click here to learn more about how to enter the pitch-off.).

Tips 73

Tips Business Ethics Advertising Agencies 73

Contently

JUNE 11, 2020

Reports + Data Are the Biggest Differentiators. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” And you don’t have to be a healthtech startup to reap the benefits. Reports + Data Are the Biggest Differentiators. Telemedicine + Healthtech Companies Are Leading the Field.

Trends 151

Trends Content Marketing Planning Budget Programs 151

Contently

SEPTEMBER 15, 2021

Reports + Data Are the Biggest Differentiators. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.” And you don’t have to be a healthtech startup to reap the benefits. Reports + Data Are the Biggest Differentiators. Telemedicine + Healthtech Companies Are Leading the Field.

Trends 78

Trends Content Marketing Planning Budget Programs 78

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. Check My Links Broken Link Checker is not only a great tool to ensure the accuracy of your page, but it’s also free, so even the most budget-conscious startups can take advantage of this tool. 4) SEOmoz PRO Tools.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Hence, most of the startups launching nowadays are adopting a SaaS model. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. *

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Adobe Experience Cloud Blog

MARCH 26, 2019

Best Buy CEO Hubert Joly joined Narayen on stage to talk about the retailer’s digital transformation, which started in November 2012 when “everyone thought Amazon was going to kill us,” Joly joked. To further differentiate itself, Best Buy created a slew of new services to help customers make better, more informed buying decisions.

Digital Transformation 133

Digital Transformation Enterprise Management Work Management Marketing Management 133

Hubspot

FEBRUARY 19, 2015

Co-founder, Preston Rutherford (incredibly, his real name), told BuzzFeed “that in the first seven months of 2013, the company more than doubled its 2012 revenues (an increase of 220%). Similarly, the first half of 2013 saw an 804% revenue growth over the same period in 2012.”. For the Gals: Nasty Gal. For the Gear Junkie: Huckberry.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28

Litmus

AUGUST 16, 2019

That was at the end of 2012. BuzzFeed was really growing starting in 2012 into this little powerhouse on the web. And I didn’t know a lot about it frankly in 2012. The biggest thing for me here at The New Yorker was really adjusting to from BuzzFeed which was very much a startup. And then, BuzzFeed came around.

Newsletter 42

Newsletter Email Marketing Click Rate Google 42