Hubspot

MARCH 22, 2012

So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. According to StatCounter , the half-life of a shared link on Facebook is about 3.2 According to Zendesk , 62% of consumers have used social media for customer service issues.

Social Media 28

Social Media Tactics Media PR 28

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

OCTOBER 19, 2012

1) My customers aren't on social media. Facebook has 1 billion active users, according to Yahoo! You're telling me your customers aren't using any of those social networks? 5) I should only try to get fans and followers that will become customers. a lead generator! And so will your leads database.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ? 1) I will blog at least twice a week.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

MARCH 27, 2013

When Austrian student Max Schrems requested the data Facebook collected on him, it amounted to 1,222 pages. Now, consider that there are more than a billion monthly active users on Facebook. 5) Lead and Customer Data. That's a whole lot of data existing on just one social network. 4) HubSpot. 6) Survey Data.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Optimizing content for search engines and lead generation. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

MAY 19, 2020

My customers aren't on social media. While family and friends connect on sites like Facebook, Instagram, or Twitter; professionals are networking all over LinkedIn. You should only try to get fans and followers that will become customers. You can't just have your mom and uncle Like every post you put up on Facebook.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

The Point

FEBRUARY 4, 2013

All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful. Optify’s customers are primarily small- to mid-size companies.). Some of the key findings that I found most useful include: * Web traffic is seasonal.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

Sprout Social

JULY 31, 2018

For businesses, Instagram marketing is not only a no-brainer, it’s incredibly valuable in terms of conversions, customer happiness, and brand awareness. You’ll learn both paid and organic methods of generating new business, followers, and engagement. First, you need to login to your Facebook account.

Paid Content 85

Paid Content Branding Brand Identity Work Management 85

Webbiquity

FEBRUARY 10, 2015

Which network drives half of all social traffic to B2B websites and blogs? What type of posts generate the most engagement on Facebook? 54% of B2B marketers said they have generated leads from social media. ( Only 20% of CMOs use social networks to engage and collaborate with customers. VentureBeat ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. organic traffic and Google referrals.

Tips 28

Tips Content SERP Viral Marketing 28

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content promotion strategies.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

MARCH 31, 2020

With a Pinterest community, you can count on your followers and fans to interact with your boards, consume your content, and make their way to your website — driving traffic in the process. Educate customers. Given it’s propensity for visual content, it’s a powerful channel to educate and engage customers.

Planning 101

Planning Paid Search Agency Work Management Marketing Management 101

Webbiquity

MARCH 25, 2014

In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Discussions with current and prospective customers.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Adobe Experience Cloud Blog

JUNE 24, 2013

Customers don’t want to be interrupted (and they’re more empowered than ever). Content marketing is when brands create and distribute content designed to be relevant and valuable to their target audiences, with the objective of driving profitable customer action. Instead of sending promotional offers to your customers (10% off!

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Outbrain

DECEMBER 12, 2018

Here’s why: journalists want to get their hands on never-before-published data. When your content serves as the source of new information, your brand becomes an active player in the larger digital publishing landscape. The story earned major media pickups including USA Today and The Wall Street Journal.

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

Online Marketing Institute

JANUARY 16, 2013

List.ly – List posts are great for traffic and SEO. They offer a free tool with a few basic themes to choose from, as well as Pro packages for more choice and customization. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds. Customer Experience. December 2012.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. 71% of companies now have a presence on Facebook. Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 Still, the top 10 social networks account for nearly 80% of all social network traffic. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

JUNE 22, 2012

A study published by the Social Media Examiner unveiled several interesting statistics about how marketing professionals are leveraging social media in 2012. 58% reported lead generation was a benefit. What about the 31% of marketers who didn’t see an increase in traffic? 1) Set specific goals.

Social Media 28

Social Media Social Marketing Planning Media 28

Webbiquity

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Instead of sending out thousands of paper surveys or forcing customers to complete online forms, you can head to Twitter to see how customers feel about your brand.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Hubspot

SEPTEMBER 19, 2012

1) Agile marketers publish more content. Have you ever had someone tell you that you can't publish a blog post until an editor, SEO specialist, and lawyer approve it? Because if you're on the pursuit of absolute perfection, you'll never be able to build up the publishing volume that you need to get organic visibility.

Marketing Analytics Tools 28

Marketing Analytics Tools Work Management Marketing Management Landing Pages 28

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

MARCH 6, 2012

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? ” The solution?

Facebook 100

Facebook Tips Paid Search Agency Best Practices 100

Hubspot

JULY 18, 2012

Sure, the concept of link bait is a little bit subjective, and marketers should consider link bait as any piece of content that generates significantly more links and traffic than the average piece of content they publish. 2) Tons of (Sustainable) Traffic. But more on that later. HubSpot's Link Bait Analysis.

Lead Ranking 28

Lead Ranking Lead Scoring Advertising Agencies Hubspot 28

Webbiquity

DECEMBER 2, 2014

As one would suspect, Facebook is the most popular method for sharing interesting content. 57% of a typical purchase decision is made before a customer even talks to a supplier. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Organic search leads have a 14.6%

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

MAY 14, 2013

Those getting started or already active in blogging will discover how to: • grow blog traffic, • make content more valuable to readers, • increase blogging productivity, • generate more comments and social shares, • find royalty-free images, • promote your blog, and. 43% of U.S. companies now maintain blogs.

Resources 100

Resources Tips Blogger Social Media 100

Webbiquity

JANUARY 14, 2014

It was the second-largest Internet IPO ever by an American company, trailing only Facebook. What are the best ways to drive website or blog traffic with Twitter? To generate more engagement and retweets? 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers by Social Media B2B. Utilize Twitter advertising?

Twitter 100

Twitter Tips Best Practices Paid Search Agency 100

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Use this to drive traffic back to your blog from LinkedIn!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Webbiquity

FEBRUARY 24, 2015

Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Expert SEO Guides, Tips and Tricks.

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

Hubspot

FEBRUARY 22, 2012

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. It can be referenced long after it was originally published, and even then, it's still valuable to the reader. Evergreen content, on the other hand, guarantees SEO, traffic, and leads over time.

Business Blogging 28

Business Blogging Lead Ranking Lead Scoring Business 28

Hubspot

JUNE 21, 2012

Funny cartoons that are relatable to people in your industry are sure to garner you more social shares than the average text update -- and they'll stick around on the web longer, likely generating some valuable inbound links and traffic as a result. These serve a dual purpose: traffic and content. 5) Livestreaming Video.

Linkbait 28

Linkbait Paid Search Agency Content Advertising Agencies 28