ANNUITAS

JUNE 10, 2020

The activities that comprise Demand Marketing are inherently inter-disciplinary – encompassing elements of people, process, content, technology and data. Field marketing, lead generation, demand generation, and lead management are all precursors (and components) of modern Demand Marketing. But the new dynamics of a Web 2.0

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Large companies need leads too … any salesperson can tell you that.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Content Marketing. Perfect for: Driving lead management.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Contently

MAY 18, 2017

The waterfall is basically the funnel on steroids—a much more sophisticated way of thinking about lead management. Sirius hadn’t updated it since 2012, so the new framework was big news to the point that it quickly trended on Twitter in Las Vegas. christine_mktg : Content mark software is now a prerequisite.

Demand 146

Demand Work Management Marketing Management Webinar Metrics 146

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. How Effective is Your Lead Generation?

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

ANNUITAS

NOVEMBER 19, 2015

It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. Now, with all that content in hand, how do you narrow in on what is working hard or hardly working?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

ANNUITAS

JUNE 18, 2015

It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. Now, with all that content in hand, how do you narrow in on what is working hard or hardly working?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Enterprise Management 100

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Dan launched PowerViews in 2012 and has interviewed 35 guests (and counting) on his popular show. SLMA Radio - Since 2010.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Hubspot

SEPTEMBER 21, 2012

According to SEOmoz's 2012 annual industry survey , 44% of marketers self-professed either “advanced” or “expert” level social media ability. 1) Share the Right Content With the Right People. Look at who is retweeting and commenting on your content, and cross-reference that with your contacts database. That has all changed.

Social Media 28

Social Media Lead Management Work Management Marketing Management 28

LEADership

NOVEMBER 1, 2013

Please remember not to ignore content marketing as you reevaluate your marketing plans. I came across an intriguing infographic by the Content Marketing Institute that explains why. In the Institute’s study of 1,217 respondents, content marketing continues to be top of mind. Customizing Content Through Segmentation.

Trends 40

Trends Planning Content Marketing Case Studies 40

ViewPoint

APRIL 17, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal. Kate Maddox.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Content4Demand

FEBRUARY 7, 2020

The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. The course spans ABM, lead management, sales enablement, measurement, data and some related martech essentials.

Case Study 54

Case Study Case Studies Studies Work Management 54

markempa

DECEMBER 29, 2011

Paul explains how here: The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management. Learn more here: How ECI Developed an Entire Content Marketing Program from Concept to Completion and the Surprising Results. 61% send leads directly to sales. 79% haven’t established lead scoring.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

NuSpark Consulting

APRIL 26, 2012

Content drives leads into the funnel; content nurtures leads into sales opportunities. Marketing and Sales alignment is essential to a well-oiled lead funnel. I understand the importance of a sound media, social media, conversion and content strategy that generates quality leads until they are sales-accepted.

Top of Funnel 100

Top of Funnel Marketing Funnels Work Management Sales Qualified Leads 100

Biznology

JANUARY 23, 2013

Internal databases populated from billing systems, lead management systems, and website registration systems. Registrations from content downloads at the LevelEleven website. In the first half of 2012, the prospecting sources produced zero in closed sales. In June 2012, they began experimenting with Leadspace.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. Here’s how I see things. But take a closer look.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Avitage

NOVEMBER 8, 2012

November 5, 2012 Jim, I have put together the following structure for the decision criteria and explanation for the executive team. These inputs are important to the design of the final execution plan and operating budget. I have also provided initial commentary on each of the evaluation areas.

Advertising Channels 120

Advertising Channels Video Marketing Ad Building Validation 120

ViewPoint

OCTOBER 11, 2012

Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. That also includes common metrics and objectives.”.

Demand 120

Demand Process Work Management Marketing Management 120

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. It’s that simple.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

ANNUITAS

MARCH 11, 2014

Should it be strategically managed across marketing, IT, and the C-Suite? 45% want to enable marketing employees to operate data and content without IT. 45% want to enable marketing employees to operate data and content without IT. Should the marketing technology stack be led across the business? But how have they been doing?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ViewPoint

JUNE 8, 2012

Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore. Ginger on Twitter: @customeralchemy.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

Hubspot

MARCH 19, 2013

Content is king, right? But content on its own is worthless unless it's high quality, relevant, personalized, and delivered in context. During the 2008 presidential election, content played an important role in electing Barack Obama. The Importance of Personalized Content in Obama's 2012 Campaign.

Top of Funnel 28

Top of Funnel Personalization Digital Marketing Funnels Paid Search Agency 28

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. LeadMD helps develop, streamline, and maximize lead generation programs for both SMB and enterprise customers. After six months of lead management utilizing marketing automation, LeadMD customers saw an additional $10.2

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Hubspot

FEBRUARY 7, 2012

But there are certain things that, when put behind a form, just won't contribute much of anything for your lead gen or lead nurturing initiatives. We're not saying you shouldn't bother with these types of content. But this will never bring in leads as effectively as true offers will. What an Offer Is. Slideshows.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. The more targeted your email campaigns, the more content you’ll need. Offer them content that fits with their intent and their needs.

Email Marketing 28

Email Marketing Marketing Management Top of Funnel Deliverability 28

Hubspot

SEPTEMBER 13, 2023

We are wildly passionate about changing the way content is created on the web. Ceros believes content creation has been constrained by technology for too long and creativity has taken a backseat. They can see what prospects are engaging with and provide them with quick, relevant content based on whatever they’re interested in."

Top of Funnel 53

Top of Funnel Marketing & Strategy Paid Search Agency Outreach 53

LeanData

MARCH 1, 2023

workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012. With so many prospective customers on journeys of self-discovery, not every new lead is primed and ready for a direct interaction with a sales rep, like a call or a demo. Over 50 percent of the current U.S.

Efficiency 52

Efficiency Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

MARCH 27, 2012

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. This week we focus on lead generation and lead nurturing, next week we’ll look at getting the most from content marketing, and finally we’ll concentrate on how to improve your sales and marketing alignment.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

chiefmartech

MARCH 21, 2016

Here’s a recap of the evolution of this landscape: You can view and read about the earlier versions of the marketing technology landscape here: August 2011 , September 2012 , January 2014 , and January 2015. Marketing Automation & Campaign/Lead Management (161). Content Marketing (160). Management.

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40

Hubspot

AUGUST 27, 2012

Personalization, Relevancy and Dynamic Content. email users to unsubscribe from a business or non-profit email subscription are too many emails (69%) and content that is no longer relevant (56%). 14) 62% of adults under 34 are willing to share their location to get more relevant content. Source: Aberdeen ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

ANNUITAS

MAY 10, 2011

Attendees received more than their money’s worth with a mix of great content, research and end-user case studies. The content presented by SiriusDecisions and the end-users effectively delivered on this theme. This is done by enabling sales with content, and helping them to deliver it to the right segments at the right time.

Work Management 100

Work Management B to B Marketing Management Demand Generation Agencies 100

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Single Grain

JULY 21, 2020

Beyond the Blog Post: 21 Inspirational Branded Content Examples. Overview: Netflix is a subscription-based streaming service provider that provides online streaming of a library of movies and television series, including in-house produced original content. The service also covers SEO and content creation. 2) Netflix .

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94