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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. She is the Chief Content Officer at MarketingProfs. Are you ready? Let’s begin!

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The 8 Instagram Accounts With the Most Followers -- And What Marketers Can Learn From Them

Hubspot

After Facebook bought Instagram in 2012, the app has evolved from a fun social network for selfies and brunch pics to something much more impactful: marketing’s top platform for visual content. Instagram also does a good job of promoting their stories and IGTV show about celebrities, wildlife, and other culturally relevant topics.

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Today’s Biggest Content Marketing Challenge (And How to Overcome It)

Hubspot

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. How to Create Content That Truly Engages.

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The ‘Less Is More’ Content Strategy

BuzzSumo

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy.

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6 Must-Have SaaS Tools for Online Marketing of your Business

SendX

Kotler & Armstrong (2012 p. Let us take two real-life examples of SaaS businesses that have grown tremendously, all thanks to online marketing: Close , a CRM for startups and SMBs, is making use of content marketing campaigns to engage their audience. SocialPilot Which type of content gets the most engagement on Facebook?

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

Hubspot

4) Internet use was up 9% in 2013 compared to 11% in 2012. ” Specifically, she calls out content, community, and commerce as the critical ingredients for a successful ecommerce company, and provides Houzz as an illustration of how to combine the three to maximize a customer experience. hours on Twitter and 9 hours on Facebook.

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A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

For one, it’s yet another platform to use for research when creating data-based content. But it’s also handy for content curation, content creation , researching your competitors, and tracking brand mentions by influencers, to name a few. This is a huge leap for marketers in terms of content discovery.