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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. Substance is king. SEO Is dead. Get more visual. Give it up and start Tweeting.

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Why Digital Media is Killing TV Advertising

Hubspot

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. Image Source. The Rise of Digital Advertising. It's a wide-net strategy.

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Promoting your B2B content on social networks: get your $$$ ready

Exo B2B

As a result, some of the strategies put in place from 2012-13 have found themselves in trouble because who are you to believe or who should you read in the general cacophony? Companies and agencies have become broadcasters of content, broadcasting by their own means (owned media, owned content).

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TV Is Going Away (Or Not)

Rain: The Growth Agency

Since 2012, about 6 million households have cut the cord to cable and satellite TV. The trend to focus on is not cord cutting but on potential growth in “skinny bundles” – Sling, Hulu TV, DirecTV Now, PlayStation Vue, and YouTube TV. That means that less than 2% of households have truly cut the cord for live TV since 2012.

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Brand Newsrooms Descend Upon Euro 2016

Contently

Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events. The tournament attracted 300 million global viewers in 2012.

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3 Gaming Trends About to Take Over the Media World

Contently

While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. In August 2015, YouTube launched YouTube Gaming, a separate platform just for gaming content. On a more serious note, the police shooting of Philando Castile was broadcast live on Facebook.

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