B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. Substance is king. SEO Is dead. Get more visual. Give it up and start Tweeting.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Contently

JUNE 8, 2016

Adidas, Carlsberg, McDonald’s, and Coca-Cola are just a few of the brands looking to double down on long- and short-form digital content this year, building on lessons they’ve learned at Euro 2012 and other global sporting events. The tournament attracted 300 million global viewers in 2012.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

Hubspot

JULY 12, 2014

Above all it was a real step up from the simple (but highly effective and memorable) product placement on the heads of famous athletes we saw in London 2012. broadcasts of the game, but they were tone-deaf and managed to offend pretty much everyone. Todd Drake | Chief Technology Officer, Organic. It’s pretty clear who lost.

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28

Hubspot

MAY 29, 2015

Unfortunately, he quickly found that generating buzz for blenders wasn't all that easy. Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Between 2012-2013, 608 baby Kales were born. farmers grew 57% more kale in 2012 than they did in 2007. The Will it Blend? How did this happen?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Hubspot

MAY 3, 2018

Prior to 2012, that number used to be much, much higher than it is now. 2007-2012: Fan Pages. When 2012 rolled around, Page managers learned that only a fraction of their Facebook fans -- 16% on average -- were seeing their Page posts in their News Feeds. Broadcast on Facebook Live. 2014: Organic Reach Plummets.

Facebook 78

Facebook Organization Broadcasting Lead Scoring 78

Outbrain

DECEMBER 8, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. When a series as beloved as Game of Thrones comes to an end, brands must find ways to leverage the worldwide buzz and become part of the conversation. Native ads are everywhere because they work. GameofCookies. Laurel or Yanny?

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Hubspot

MARCH 14, 2012

It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. — Laura Goldman (@lauragoldman) February 4, 2012.

Twitter 28

Twitter Campaigns Youtube PR 28