Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. For example, YouTube TV increased its viewership by more than 10X between 2010 and 2017.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. The trend to focus on is not cord cutting but on potential growth in “skinny bundles” – Sling, Hulu TV, DirecTV Now, PlayStation Vue, and YouTube TV. That means that less than 2% of households have truly cut the cord for live TV since 2012.

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Ratings dropped 15 percent from London 2012. Some, sans cable subscriptions, simply tuned out. Why watch the Academy Awards and deal with a bombardment of ads when you can fire up Netflix and watch the highlights later on YouTube? The cycle keeps repeating itself.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Hubspot

FEBRUARY 3, 2012

In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. Those are the cries of the publishing and broadcast executives. Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. The second wave was cable networks. Listen for a second.

Cable 28

Cable Media Planning Amazon 28

Vidyard

OCTOBER 19, 2016

Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. In less than a year, YouTube was serving 100 million videos online per day, and was accounting for 60% of all internet traffic. And people did.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. billion) than they did for broadcast television in 2013. 2 YouTube Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50