Remove 2012 Remove API Remove Content Remove Traffic
article thumbnail

Understanding Direct Traffic: What It Is & How to Decode It

Parse.ly

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. Table of Contents.

Traffic 52
article thumbnail

OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention. When I read that “OneSpot’s machine learning technology serially delivers multiple pieces of content to your users based on their interests and digital journey stage,” I thought I might have found the Holy Grail itself.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Outsized influence: the size of social media platforms has little to do with their referral traffic

Parse.ly

My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. They may share your content, they may follow your handle, but the most explicit interest is measured through visits to your site. . The opposite of this is unidentifiable social traffic, or dark social.

article thumbnail

Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Parse.ly

Many publishers and content marketers are actively researching the implications of this change—how it will impact their analytics ecosystems, their workflows, and ultimately their businesses. Some are considering other analytics solutions that better fit their needs as content-focused organizations. What is Google Analytics 4?

article thumbnail

Pay Attention to These SEO Trends in 2020 and Beyond

Moz

The fundamentals of us seeking to reward great content remain unchanged. This means that now more than ever, webmasters and SEOs alike must focus their efforts on creating the most useful, natural, and highest-quality content. Quite simply, as Danny Sullivan says, “write content for users.”. But what does this mean for SEOs?

SEO 93
article thumbnail

Social Fresh CEO Jason Keath Talks Pinterest, Visual Content, and the Importance of Mobile in Social

Adobe Experience Cloud Blog

Have analytics that can track when traffic is coming from mobile and when it’s not, and see what the change in behavior is. M: What are your thoughts on the rise of visual content marketing and where do you think it’s heading? M: What is your focus for the rest of 2012 and what can we expect from Social Fresh in 2013?

article thumbnail

The Marketer's Go-To Guide for Creating Data-Based Content

Hubspot

As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. Luckily, we're also living in the age of social media, big data, and. well, the internet. 4) HubSpot.