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Nine brands innovating customer-centric retailing today

ClickZ

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. Founder of Amazon, Jeff Bezos, has the goal to be the “most customer-centric company on Earth”. This ambitious mission-statement drives all of their innovations from delivery drones to Amazon Prime. In 2012, their mobile orders were 167%.

Branding 122
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The First-Mover Advantage, Explained

Hubspot

Having the first-mover advantage in your vertical can make you a leader in new technology, knowledge sharing, and cost. Remember when Amazon only sold books? Ironically, Amazon has even encroached on Barnes & Noble’s physical store stronghold over the past few years. million riders. billion on Nook in the last six years.

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How to Avoid Failure in Your Customer Experience Strategy Planning for 2018

Aberdeen

By 2012, big data was everywhere. Take for example an article highlighting how Amazon increased efficiency in its warehouse operations by using robots. A smaller e-commerce firm can learn a lot from reading Amazon’s success, however it’s highly unlikely that they have the resources to replicate it.

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14 SEO Predictions for 2019 & Beyond, as Told by Mozzers

Moz

Google and Amazon have been moving towards voice-supported displays in hopes of better monetizing voice. Bold prediction: Amazon will provide sleep-mode display ads similar to how Kindle currently displays them today. We’re seeing more and more vertical search engines like Google Jobs, Google Flights, Google Hotels, Google Shopping.

SEO 61
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The Ultimate Affiliates Guide to Native Advertising with Outbrain

Outbrain

The first native ads appeared in 2012, and since then, native advertising spend has exploded, overtaking display spend back in 2017. There are a number of ways that affiliates can promote native ads: on social media networks, search engines and e-commerce sites like Amazon. You’ve heard it before – native advertising is hot.

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Sales Pipeline Radio, Episode 256: Q & A with Jamie Shanks @jamietshanks

Heinz Marketing

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. And when we kind of pioneered this word social selling, we’ll call it from the years 2012 to 2017. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts!

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Snapchat Spectacles: A Simple Guide for Marketers

Hubspot

Spectacles might take you back to 2012, when Google announced Google Glass -- a wearable, hands-free computer system. This opens Snapchat to a variety of new video content: Previously, users had to record Snaps in vertical format , and the display wouldn’t auto-adjust if videos were recorded horizontally.