Customer Experience Matrix

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Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012

Customer Experience Matrix

With 2012 half finished, I can now make a reasonably solid estimate for this year. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. Each has announced revenue for 2011 (formally or in press interviews) and two, Infusionsoft and Marketo, have made forecasts for 2012.

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Cheetah Digital Debuts in Las Vegas

Customer Experience Matrix

Marketing Suite is based on the Conversen, a cross-channel messaging system that Experian acquired in 2012. In particular, they want to move all clients from the original CheetahMail platform to Marketing Suite, which was launched in 2014. Kazi said about one third of the company’s revenue already comes from Marketing Suite.

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Coherent Path Auto-Optimizes Promotions for Long Term Value

Customer Experience Matrix

Coherent Path was founded in 2012 and has been offering its current product for more than two years. Coherent Path says most of its clients move on to display ads, which are also relatively easy to target and measure. Web site offers usually come next. Clients are mostly mid-size and large retailers, including Neiman Marcus, L.L.

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Marketo Files for IPO: Will High Growth Outweigh High Losses?

Customer Experience Matrix

Revenue for 2012 is reported at $58.4 million in 2012, or 59% of revenue. The S-1 also reports the company had 339 employees as of December 2012. The S-1 registration statement gives considerable new information about Marketo’s business. More significant, the company continues to have huge losses – it lost $34.4

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And Our Forecast of B2B Marketing Automation Revenue for 2013 is.

Customer Experience Matrix

But by far the most quoted piece of content is our estimate of industry size, which we put at $525 million for 2012. The VEST contains a great deal of information that provides interesting (to me, at least) insights into industry trends. I’ll get to the 2013 estimate in a bit. First, I thought I’d explain where the figures come from.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

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Raab Report: Act-On, Eloqua, Pardot, and Marketo Vie to Lead in Mid-Size B2B Marketing Automation Segment

Customer Experience Matrix

This sector generates nearly 60% of 2012 revenue ($200 million) from 33% of the installations (9,400 as of mid-2012). Most require the full set of marketing automation functions but apply these in simple ways. They have one to fifteen marketing automation users.

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