Digital B2B Marketing

APRIL 11, 2011

Otherwise, read on, and please share your thoughts below or with me on Twitter. Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Look at Google and Facebook.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

Digital B2B Marketing

JANUARY 31, 2012

Consider, for example, the Cisco Cius tablet for business, which some publishers have listed as a top product failure of 2011. Share your view in the comments below or with me on Twitter ( @wittlake ). Educated Buyers. Finally, start your marketing.

Business 100

Business B2B Sales Paid Search Agency Startups 100

Digital B2B Marketing

MAY 31, 2012

Here is an excerpt from the report: In a more recent (2011) study from JanRain (with a broader consumer base), 88% report having lied on registration forms. Share your view in the comments below or with me on Twitter ( @wittlake ). Furthermore, willingness to provide accurate contact data like email and phone number is decreasing.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

Digital B2B Marketing

FEBRUARY 4, 2012

They purchased IT Business Edge in September 2011 and Internet.com in 2009. Share your view in the comments below or with me on Twitter ( @wittlake ). Very little of their business is based on advertising, whether digital or traditional. This isn’t QuinStreet’s first B2B technology media acquisition.

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Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

SEPTEMBER 22, 2011

We will be picking up the Mobile Marketing conversation this evening with a look at experiences in 2011, priorities for 2012 and how mobile is changing sales enablement. Here are the questions to start off this evening’s discussion: Q1. Where are we starting from: did you use mobile marketing this year? Why not or what [.].

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Marketing 100

Digital B2B Marketing

FEBRUARY 13, 2012

To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Share your perspective on modern media buying in the comments below or with me on Twitter ( @wittlake ). Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

MARCH 25, 2011

Most Twitter lists are examples of curating sources, not content. Subscribe to Email Updates Posts by Category Content Demand Generation In Practice In Theory Measurement Media News Rants Research @Wittlake on Twitter Five Tips for Marketing to Technology Decision Makers, from @ BabcockJenkins head of technology.

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Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. In fact, they question if Twitter is more of a broadcast medium than a social medium. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Twitter creates brand new social connections.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

DECEMBER 17, 2013

Social: Twitter Click Rates Are Falling. Twitter has gone from a social network to a content deluge. In the last two years, click rates on Twitter have dropped precipitously. No, Twitter isn’t filtering out your brand updates, everyone else’s content is bumping it aside though. source and source ).

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Facebook Television marketing Brand Identity Branding 100

Digital B2B Marketing

APRIL 6, 2011

It was the silence of Twitter. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. Reply Eric Wittlake says: April 6, 2011 at 9:23 am Thanks Carmen. Reply pdxchill says: April 6, 2011 at 11:00 am Agreed.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MARCH 21, 2011

5 Responses to Connecting Thought Leadership to Sales Chris Koch says: March 25, 2011 at 2:28 pm Great point, Eric. Chris Reply Eric Wittlake says: March 26, 2011 at 9:04 am Thanks Chris! Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Thought Leadership 100

Thought Leadership Top of Funnel B2B Thought Leadership Digg 100

Digital B2B Marketing

MARCH 24, 2011

For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. 2 Responses to That’s John Doe to You Carmen Hill says: March 24, 2011 at 3:13 pm This is so relevant for marketers evaluating the trade-offs of gating vs. not gating content.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

MAY 5, 2011

According to a study from Fusion B2B on 2011 B2B marketing priorities , lead generation is the single top priority of B2B marketers , at 26%. Share your comments below or with me on Twitter ( @wittlake ), and I will post some of my thoughts on how lead generation needs to evolve next week. B2B marketing is all about lead generation.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

MARCH 4, 2011

Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. of all US online display dollars, according to eMarketer. The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it.

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

MAY 9, 2012

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. of US traffic in 2012 was from mobile devices, and Walker Sands tracking shows mobile traffic increased by 102% from Q4 2011 to Q4 2012. On Twitter, MySocialCloud said it well: @ b2b_chat A7 Content is designed for ppl.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

APRIL 4, 2011

Find me on twitter ( @wittlake ) for marketing conversation and the occasional weekend gardening comment and photo. One Response to Making Your Social Media and Your Garden Deliver Jason V says: April 5, 2011 at 3:35 pm Interesting analogy. You carefully tend to it as it grows and matures. Views expressed are my own.

Social Media 100

Social Media Media Budget Programs B2B 100

Digital B2B Marketing

MARCH 15, 2011

Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites. Share your comments below or send them to me on twitter at @wittlake. What other marketing activities belong on the list?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

APRIL 7, 2011

If so, please comment below, or share your opinion with me on Twitter at @wittlake. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Brand marketers, will you rise above click rate and toss all activity-based measurements aside. Views expressed are my own.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 31, 2011

Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. In B2B, where thought leadership is nearly every marketers goal, it is even more critical. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

MARCH 27, 2011

Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. “Likes&# and “follows&# build an audience, but marketers want more. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

MARCH 11, 2011

Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. It had great potential, but something went wrong. Now, it is stuck behind a window with 6 to 10 horizontal gray steel bars. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Peer-to-peer 100

Peer-to-peer Content Digg Demand Generation 100

Digital B2B Marketing

MARCH 17, 2011

Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. Based in Portland, Oregon, I run the media group at Babcock & Jenkins.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 9, 2011

Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. So do you consider what matters but is not measured? As digital marketers, we tend to measure the positives. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Views expressed are my own.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 4, 2011

Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Views expressed are my own. Of those, its mostly design and development.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 25, 2011

Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. The company is profitable, growing, and for the moment, on top of business social media networking. Based in Portland, Oregon, I run the media group at Babcock & Jenkins. Views expressed are my own.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

MARCH 7, 2011

2 Responses to Four Insights for Cloud Computing Marketers Taylor says: March 9, 2011 at 8:04 pm Great post and helpful slides…interesting findings about lack of thought leadership. Reply Eric Wittlake says: March 9, 2011 at 10:00 pm Taylor, thanks for the comment. I just wish I had looked at it earlier.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

MARCH 1, 2011

Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming. Musatov says: March 30, 2011 at 9:28 am Thank you for the great article. Then a simple a, b, c.

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Advertisements Advertising Planning B2B Thought Leadership 100