Convince & Convert

FEBRUARY 1, 2011

We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Conversion and Measurement Tools Will Force Social Media to Evolve. Top 25 Social Media Keyword Search Tools (StayOnSearch). They aren’t at odds.

Trends 125

Trends Fulfillment Social Media Keywords 125

ViewPoint

DECEMBER 20, 2011

Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Companies realize that you need to have an effective process with supporting tools in place and you need to train your reps on that process for them to be effective. Many are toys but some are real tools that increase productivity and yield.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Follwer her on Twitter @marketingprofs.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations. Sales will require adaptation to these changes with new methods, tools, and systems that map well to buyer behavior.

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. itself, or the hundreds of new social platforms and tools developed to compete in the space. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with. I haven’t seen anything like that.”.

Social Media 71

Social Media Tools Media Work Management 71

KoMarketing Associates

JULY 1, 2014

Created: February 23, 2011. Created: August 17, 2011. Matt Cutts discusses the relationship between DMOZ and Google and why it has / had been important (keep in mind this video is from 2011). Created: August 8, 2011. If that isn’t successful you can use the disavow tool in Webmaster Tools to flag questionable links.

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

OCTOBER 22, 2012

Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Tools from Pubcon 2012. Going into Pubcon, I thought I was hip to most of the tools out there. There are a lot of very cool tools out there ready to give you some killer information.

Tools 120

Tools Trends Tips Social Networks 120

Tomorrow People

APRIL 12, 2013

This is the problem that we set out to solve in mid 2011. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

This is the problem that we set out to solve in mid 2011. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire. As B2B marketers, we felt that we were missing out - so we decided to build a tool to fill in the gaps. Social Listening.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Tools like Zuberance are helping to do just that and allowing firms to do special things with their advocate base like provide them special events, invites to live events etc.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. From AI to marketing automation tools , innovation seems impossibly fast-moving and ever-changing. Before you can become an expert on one marketing tool, a new one is released.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Customer Experience Matrix

FEBRUARY 5, 2012

Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! The beginning of the year saw big investments in ChatGPT-related tools, which have also slowed from $10 billion in Q1 to $1.9 New investments will come from the elimination of other tools.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.  Trend 4: New and better tools to enable the sales and buyer experience. Trend 7: 2011 will be The Year of the Buyer.   I think that 2011 will be one exciting year. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

KoMarketing Associates

JANUARY 19, 2022

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

JANUARY 30, 2012

” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. WordPress SEO – 10 Essential Actions by WP Blog Talk. Rob Cubbon details 10 best practices for optimizing WordPress content, from ideal use of keywords and plugins to sitemaps, redirects and image optimization.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Deirdre Breakenridge. dbreakenridge. Diedre is the president of Mango!

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. Tools like Canva allow you to easily resize your image to be able to reuse it across many channels. You can also use these images in your email newsletter.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

ClearVoice

AUGUST 31, 2020

Here are 6 #MarTech tools that can do just that: #personaltouch #humanitywithtechnology Click To Tweet. Peter Shankman (@petershankman) August 17, 2011. While its customer service tool was once frustrating and unwieldy, they’ve come a long way in improving it to better fit the needs of customer support representatives.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. “Organizations are facing the decision of which tools to purchase, and how much to spend on those tools.”

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. The landscape Brinker has been helming since 2011 became a sufficiently iconic visual representation of the space that it’s worth commenting on major design changes evident in the latest versions.

Marketing Management 112

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 112

Webbiquity

APRIL 5, 2012

Which SEO tools are most useful in supporting local SEO efforts? 10 Local Search Tools I Simply Can’t Live Without by Search Engine Journal. Optimizing for local search has its own unique content and link-building considerations. What are the most important local search directories? What Are the Top Local Search Directories?

Tactics 100

Tactics SEO Tips Best Practices 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. The thing is, these companies lack the tools to measure ROI.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. And simplifying our martech tools could mean better outcomes for our teams: For MOps, fewer contacts. Verdict: No new tech needed 6.

Efficiency 104

Efficiency Marketing Automation Services Lead Ranking Brand Identity 104

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. Predictive analytics becomes an essential tool in B2B. More growth in marketing technology—and more consolidation. This is nuts — and ripe for consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Webbiquity

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Social Media 100

Social Media Tools Buzz Media 100

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 112

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. The thing is, these companies lack the tools to measure ROI.

Social Media 130

Social Media Generation Media Peer-to-peer 130

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Adobe Experience Cloud Blog

DECEMBER 22, 2010

The top performers in the revenue-building race will use the powerful new tools and methodologies now at their disposal to closely knit each marketing and sales action and touch-point to the known preferences of their target customers. As the old saying goes, “Go big, or go home!”.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Hubspot

AUGUST 16, 2010

Furthermore, those reports are going to help justify your decisions when you present your 2011 marketing plan to management. That’s why we’ve taken 5 of Demand Metric’s lead generation tools and added a how-to guide so we can offer to HubSpot users, for free, the Lead Generation 5-Pack. I'm still on vacation!"

Lead Generation 28

Lead Generation Lead Ranking Budget Programs Lead Scoring 28

The ROI Guy

MAY 10, 2011

Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Leading Value-Based Interactive Tool Provider Maintains Significant Growth ORLANDO, Fla., Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40