The ROI Guy

JANUARY 10, 2011

Monday, January 10, 2011 Let the Good Times Roll? The 2011 Trends Looking forward, TechTargets recent 2011 IT Priorities Survey (2,300 respondents) points to a continued increase in IT spending to 2.8% over 2010 levels, anemic growth rates compared to the 5-7% annual growth that could be expected in a good year.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. Augmented Reality For B2B Marketing in 2011?"

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 20, 2011

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 9, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Cloud ROI , Microsoft Windows Azure , Pisello , ROI Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. A good way to do this is to match it with your sales cycle. The longer the cycle, the less frequently you will have to do this.

Relevance 60

Relevance List Brokers Opt-out Marketing Analytics Tools 60

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

The ROI Guy

MAY 6, 2010

Several of these new Alinean -powered tools will also be used later in the sales cycle, once a customer has a specific solution in mind, in order to justify the solution to executives and assure value versus competitive offerings, positive ROI and quick payback. CIO Priorities for 2011 Indicate Continued Frugaln.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. CIO Priorities for 2011 Indicate Continued Frugaln.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JULY 15, 2009

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

MLT Creative

DECEMBER 9, 2010

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Attendify

AUGUST 7, 2019

In 2011, Brinker began producing a yearly map of the global marketing technology landscape. Another bucket was new sales opportunities created—people who otherwise hadn’t engaged with a sales rep before, who raised their hand with interest in Guru as a result of the conference. We ran post-event surveys through Google Forms.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

B2B Digital Marketer

SEPTEMBER 29, 2020

Upon her return to the Netherlands in 2011, she started her own company in Den Bosch. We had this clients back then, and then I moved back to the Netherlands in 2011 with the, like this pile of knowledge packed on my, then I entered the Netherlands and like I was ahead of the game. How do I support that long sales cycle?

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Information technology , IT , ROI , Server Virtualization , TCO , Virtual Desktop , VMware 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Share to Twitter Share to Facebook Share to Google Buzz Labels: Microsoft , ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

Most revenue benefits like improving lead conversion rates or reducing sale cycle length 2. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. No wonder marketers mainly stick to web analytics tools like Google Analytics and have trouble measuring their marketing. Sounds pretty sweet, huh?

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

The ROI Guy

SEPTEMBER 4, 2007

Share to Twitter Share to Facebook Share to Google Buzz Labels: ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Hubspot

APRIL 6, 2012

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. Perhaps you'd like to encourage them to move from the awareness stage of the sales cycle onto the evaluation stage of the sales cycle.

Design 28

Design Top of Funnel Work Management Marketing Management 28

The ROI Guy

NOVEMBER 8, 2006

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Digital B2B Marketing

APRIL 6, 2011

Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. 8 Responses to Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions Carmen Hill says: April 6, 2011 at 8:35 am Hey Eric, thanks for the shout-out. It was the silence of Twitter.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

The ROI Guy

DECEMBER 14, 2005

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Hubspot

APRIL 2, 2013

Looking at a real world example, in Q1 2011 Google's Marketing and Sales expense was $1.01 This makes for a marketing (and sales) expense to revenue ratio of 0.12. For companies with a long sales cycle (6+ months), this metric can become unreliable. million in revenues, that would be: $210,000 $1.4

Work Management 28

Work Management Lead Scoring Lead Ranking Marketing Management 28

Webbiquity

SEPTEMBER 10, 2012

LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Before joining Adobe in 2006, Ann was vice president of sales and marketing at Intel Corporation. Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Elyse DeVries.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Before joining Adobe in 2006, Ann was vice president of sales and marketing at Intel Corporation. Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Elyse DeVries.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Contently

OCTOBER 24, 2016

That’s a 2,482 percent increase since 2011. He starts this process on Google, searching “how to build a content team.” A week later, the Quarterly is still on Drake’s desk when he gets an email from Luke, who works on the sales team. The scene has changed dramatically since then. Drake becomes a Contently lead.

Enterprise Management 60

Enterprise Management Work Management Marketing Management ROI 60

The ROI Guy

JULY 22, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , IP Telephony ROI , IP Telephony TCO , Pisello , ShoreTel , UC ROI , UC TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. CIO Priorities for 2011 Indicate Continued Frugaln.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

DECEMBER 4, 2012

” The collection here provides guidance on getting the most out of Google+, Facebook and Twitter, as well as network-specific spam definitions and keyboard shortcuts. For example, useful tools for keeping a collaborative calendar include Google Calendar, Outlook, Basecamp and ZOHO. Fortune 500 CEOs Don’t Get Social Media!

Social Media 100

Social Media Paid Content Resources Tips 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

SnapApp

APRIL 25, 2018

In our agency, we recently helped our client rank on the first position of Google for a number of their ideal keywords--the result of a six month content campaign. . . . As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In our agency, we recently helped our client rank on the first position of Google for a number of their ideal keywords–the result of a six month content campaign. As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Full Circle Insights

NOVEMBER 25, 2020

Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 The shift into data driven digital marketing has created a single source of truth, effectively driving sales and business goals.”. Tools like Google Analytics can see all of the online interactions that each user had with a business.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Tomorrow People

SEPTEMBER 19, 2012

billion visits to search engines in April of this year alone, an increase of 89 million compared to the same month of 2011. This shows the extent to which Google and its lesser counterparts have become intrinsically woven into everyday life. UK internet users made 2.2

Inbound Marketing 120

Inbound Marketing Advertising Agencies Lead Scoring Lead Ranking 120