The ROI Guy

MARCH 1, 2016

Financial justification is the new language of IT selling, where CFOs are more involved through all stages of the purchase decision, and procurement is there to demand a discount if you lead with product and price vs. value. So how do you end up in the Winner’s Circle? - And its not just your direct sales reps that have the issue.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

FEBRUARY 4, 2009

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Do these features yield cost savings that make the purchase price savings moot?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JULY 15, 2015

Financial justification is the new language of IT selling, where CFOs are more involved through all stages of the purchase decision, and procurement is there to demand a discount if you lead with product and price vs. value. Sources: Gartner Says Worldwide IT Spending to Decline 5.5% Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 29, 2010

The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now”. In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

SEPTEMBER 4, 2007

Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln. Predictions for 2011: The End of B2B Sales & Marke. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

Hubspot

DECEMBER 14, 2012

to 25.6%, the first quarter-over-quarter drop since Q1-Q2 2011. Others such as “% off,” “discount,” “free,” “half price,” “save,” “voucher,” “early bird,” and “2 for 1? was 84% in Q3 2012, which was down about 5% compared to the same period in 2011. Source: Forrester Research, “Email Marketing Forecast 2012 – 2017?

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Heinz Marketing

DECEMBER 31, 2018

So when we first met, I want to say 2011, I think that trade show, we just rolled out the first version of G2 Crowd years ago. Software that had a pretty high average sales price. I think a lot of companies still will look at the Gartner’s and Forrester’s of the world to provide some sort of expertise and advice.

Top of Funnel 70

Top of Funnel Budget Programs Peer-to-peer B2B Sales 70

The ROI Guy

DECEMBER 14, 2005

Indeed, if one examines basic IT infrastructure like servers, storage and basic applications such as e-mail, Mr. Carr’s assertions are completely correct - that indeed most infrastructure solutions have become commodities with uniform products, standardization and little pricing power for the IT solution providers. They do if they are.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

DECEMBER 27, 2011

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Paul Chaney walks through the process of creating a Facebook ad campaign, from identifying your goals and target audience to designing ads and setting pricing. Facebook Marketing Tips and Tactics.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

The Effective Marketer

FEBRUARY 3, 2011

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media. Check them out, pick a couple and start planning!

Conference 100

Conference Planning Work Management Marketing Management 100

Outgrow

MAY 30, 2023

But every email was handwritten like I designed specific screenshots.This is like in 2011, there were just tools to automate some of this now, but I like to design a specific screenshot of how the intercom would look for that particular customer. And you should price that in when you make any decision.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

The Effective Marketer

JULY 5, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

FEBRUARY 23, 2012

An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. It’s from a 2011 marketing survey by the Corporate Executive Board. ” The classic one, and Marcus Sheridan talks about this a lot in his presentations, is the reluctance to put pricing on your website. Eric : I know.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings. Customers want "outcomes."

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

The Effective Marketer

FEBRUARY 16, 2011

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post. Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The ROI Guy

JULY 22, 2010

Results from the ShoreTel TCO Tool are supported by ShoreTel’s Lowest TCO Guarantee program, so that if ShoreTel’s TCO Tool and/or additional independent data determine our TCO is higher than a competing solution, ShoreTel will lower its price to beat the competition. CIO Priorities for 2011 Indicate Continued Frugaln.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

SnapApp

APRIL 25, 2018

We have to educate—and depending on your company's pricing strategy—often get potential customers all the way into a free trial or using the freemium product. Shayla Price. Shayla Price is a B2B Marketer with more than five years of experience in the B2B tech environment. She’s worked in B2B tech since 2011. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

NOVEMBER 10, 2011

The B2B marketing automation industry will reach $325 million in revenue in 2011. Despite this growth, 50% of companies surveyed in a 2011 Focus Study say they have not yet realized a return on investment for their marketing automation. According to the same Forrester report – reasons vary. Sticker-shock at the shipping?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Marketing Management 28

SnapApp

APRIL 25, 2018

We have to educate—and depending on your company’s pricing strategy—often get potential customers all the way into a free trial or using the freemium product. Shayla Price. Shayla Price is a B2B Marketer with more than five years of experience in the B2B tech environment. She’s worked in B2B tech since 2011.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

FEBRUARY 7, 2011

In this post, Peter VanRysdam helpfully outlines four free-to-reasonably-priced sources for legal music soundtracks. Ekaterina Walter quotes Doug Frisbie, Toyota National Marketing Manager, as saying, “The price of inactivity is greater than the risks of anything we’d be doing in social media.” by MediaPost Online Media Daily.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 24, 2012

Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media.

Social Media 100

Social Media Tips Media Best Practices 100

The ROI Guy

SEPTEMBER 10, 2010

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? For those selling services, the road is tougher, and will require sensitivity to price, extreme value, and benefits of the services to far exceed the costs, as organizations will be looking to reduce services contracts overall for needed infrastructure investments.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

Webbiquity

FEBRUARY 24, 2015

5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

The ROI Guy

AUGUST 4, 2010

Sell value vs. price - Traditional sales professionals focus on price, and therefore leave the discussion open to discounting. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Buzz Marketing for Technology

FEBRUARY 9, 2011

I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. They have 2 pricing models – 1 person access with unlimited use vs 1 topic to track (they call it a “monitor&# ) with unlimited users. But it’s not like a “Keyword filtering tool&# ex Sysomos.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100

Martech Advisor

OCTOBER 14, 2019

Way back in 2011, Oracle had conducted a historic study that found 86% of customers were willing to pay more for better customer experience, but only 1% said that companies met their expectations. Forrester Research predicts that the robotic process automation (RPA) industry is expected to grow from about $250 million back in 2016, to $2.1

Work Management 92

Work Management Marketing Management Design Examples 92

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Call path pricing options.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. Call path pricing options.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. LEARN MORE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92