Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Why is this important?

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

ViewPoint

SEPTEMBER 26, 2011

A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. LinkedIn is nine-to-five and Facebook is after-hours.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

JANUARY 12, 2012

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 While all those people don’t make up your ideal B2B lead profile, we bet a good number of them do.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Online) Marketing Spending on the Rise. Social Media Has Emerged in a Big Way; Results Are Mixed.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Zoominfo

OCTOBER 31, 2018

Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In 2014 these two brands enlisted the help of 40 influencers from renowned brands such as LinkedIn, MarketingProfs, and Facebook, to promote the 2014 Content Marketing World Conference.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. We asked ourselves what we needed to generate leads and soon established five key elements essential for any social media lead generation program.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. We asked ourselves what we needed to generate leads and soon established five key elements essential for any social media lead generation program.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

SnapApp

APRIL 4, 2011

t up to speed on our latest features (see our post on lead generation capabilities ), ad:tech is a great place to check out the SnapApp platform and learn more about what we offer.?? on Facebook and Twitter. Everyone registered? New booth panels? Flights booked?? Business cards?? Gotta get on that! If you aren?t If you haven?t

Twitter 48

Twitter Facebook Lead Generation Features 48

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Marketing Insider Group

DECEMBER 15, 2010

Summit Augmented Reality For B2B Marketing in 2011? Lead Generation Programs That Work What Is The Future Of The Social Media Role? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Related Posts: Internet Trends From The Web 2.0

Social Media 100

Social Media Web 2.0 Media B2B 100

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. General social media marketing terms. Instagram is a part of Facebook’s family of brands. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. After being picked up by local media and sports commentators, fans raved about the new jersey. They asked fans to vote on a phrase to be printed on the shirt that would evoke how the fans feel about their beloved team.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

SnapApp

APRIL 29, 2011

Boston - April 27, 2011. Pangea Media, the largest quiz and quiz technology company on the web, today announced its SnapApp marketing platform for customer engagement and acquisition is now accessible to users tapping into Facebook on mobile devices. ?No Facebook page. said Seth Lieberman, CEO of Pangea Media, ?SnapApp

Mobile Marketing 48

Mobile Marketing Customer Surveys Facebook Media 48

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

The Effective Marketer

MAY 10, 2010

The duck has 165,000 facebook fans in the US. One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. Today the name recognition is 90%.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

JANUARY 4, 2011

So as I begin 2011, I want to start by thanking all of you for putting up with my yammering on about the trends, hot topics and occasional outbursts on the state of B2B Marketing today. B2B Marketing Predictions For 2011 , Nov. 7 Tips For Successful Lead Follow-up , July 19 (guest post by my SAP colleague Rob Krekstein).

B2B Marketing 100

B2B Marketing B2B Advertising Agencies B2B Sales 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Biznology

SEPTEMBER 24, 2012

In this year’s Social Media Marketing Industry Report , 58% of marketers said they were using it to generate leads. Last year, in 2011, only 7% said that. Small businesses were even more likely, at 65%, to focus on lead generation in social media. A big change.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Metadata

JANUARY 25, 2023

In: demand-generation. For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

markempa

DECEMBER 10, 2012

In March of 2011, the Siemens team launched Plantville. The team launched the game on March 24, 2011. That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. Within seven months, in addition to having more than 23,000 regular gamers, Plantville had: 2,700 friends on Facebook.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Marketing Insider Group

OCTOBER 5, 2010

Related Posts: Marketing Leads: Quality Vs. Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Give your network a boost with PeopleMaps The answer is in PeopleMaps. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Hubspot

JUNE 17, 2011

"Leads from Facebook?" The value of a business Facebook presence isn't just limited to the opportunity to interact and engage with prospects, fans, and customers. In fact, Facebook can also be a valuable tool for lead generation. We think that deserves a Facebook thumbs up in and of itself!

Facebook 28

Facebook Generation Lead Scoring Lead Ranking 28

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Wednesday, April 20, 2011 at 5 pm ET. Think about it.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook? ” white paper.

Social Media 138

Social Media ROI Media Correlation 138

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Industrial Marketing Today

AUGUST 10, 2012

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. Either that or we industrial marketers haven’t quite figured out the lead generation puzzle yet.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Contently

JANUARY 31, 2017

” In 2011, Marketo conducted a study on different lead forms and found that shorter forms of five fields outperform longer forms of seven or nine fields. A five-field form had a cost-per-lead of $31.24, while the cost-per-lead was $34.94 for seven fields and $41.90 for nine fields.

Lead Scoring 60

Lead Scoring Lead Ranking Leads Lead 60

Marketing Insider Group

JUNE 22, 2010

That Is A Lot Of Time Spent Online Using Social Media Augmented Reality For B2B Marketing in 2011? Need to Drive Leads? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Summit Holy Cow! Share your thoughts, post a comment.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JUNE 24, 2010

Summit Augmented Reality For B2B Marketing in 2011? Need to Drive Leads? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. 02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it.

Optimization 100

Optimization Banner Ads SEO Banners 100