KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. The More Things Change, the More They Stay the Same. Challenges as Far as the Eye Can See.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! Augmented Reality For B2B Marketing in 2011?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Conductor

JANUARY 4, 2022

After paid spend and marketing budgets were slashed across the board as companies looked to recoup costs wherever possible and survive the economic uncertainty, organic traffic was thrust into the spotlight. Nearly $300M invested across only two companies in one calendar year is a clear sign that search is the channel to watch.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

KoMarketing Associates

NOVEMBER 28, 2012

Overall, report findings indicate companies have mixed feelings about the state of the industrial sector, with some being optimistic about the year ahead and others remaining cautious. More than half (56 percent) of industrial companies have focused more time and effort on entering new markets in 2012 than they did in 2011 (37 percent).

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Google 79

Google Lead Ranking Lead Scoring Paid Search Agency 79

Hubspot

JUNE 29, 2010

In this chart, 36% of those surveyed (HubSpot is a research partner for the 2010-2011 Report) , did NOT integrate their social media with their SEO work. According to Jen Doyle, the lead author of this book , "Most of the companies that take advantage of using social media and SEO are those with less than 100 employees.

Paid Search Agency 28

Paid Search Agency Companies Advertising Agencies Search Engine Marketing 28

Marketing Insider Group

AUGUST 5, 2010

Disclosure: I am a former employee of the Nielsen Company). Summit B2B Marketing Predictions For 2011 Need to Drive Leads? Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

NOVEMBER 30, 2010

Mary also states that consumers want all products to be like a game experience and asks if your company is keeping up. Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. 7 companies on the list in 2010 were not on the list 6 years ago. Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Webbiquity

MAY 3, 2012

. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. Consumers are engaging with their favorite companies on Facebook, says Mashable.com.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Marketing Insider Group

DECEMBER 14, 2010

I have recently met and spoken to people from companies far and wide who have shared this experience! In the marketing strategy post I referenced above, I mention an old boss. He was the marketing leader of a former company. So as you finalize your marketing plans for 2011 , ask yourself if you have a solid business case.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

OCTOBER 5, 2010

This also brings marketers into the dicussion around real value created for the organization. Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

NOVEMBER 24, 2010

Table of Contents: • What a world view is and why you need one • Why B2B marketing ‘chops’ are essential to your success • How thinking beyond digital is the future • Why exposing your beliefs can be a powerful differentiator • The six things B2B marketing people really need to get good at, now. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Biznology

MARCH 20, 2018

That’s what my company, Gerris digtial, does and lots of other companies try to do it, too. But I am still surprised that many companies don’t do blogger outreach, even today. ” Influencer marketing is fully integrating with social media marketing strategy. Barrett; Search Engine Marketing, Inc.,

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

OCTOBER 26, 2010

Maybe Marketing isn’t as bad a death or taxes but sometimes it feels like it. So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. Now I know that 2011 planning season is in full swing. I want to be that kind of marketer. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Online Marketing Institute

APRIL 4, 2011

I am doing PPC for a franchised company with several locations. Can you tell me how can I create search query report through Goog. Blog Post Examples The team at aimClear consistently publishes high quality coverage of conferences in the search engine marketing space. Keep posts shorter in length for quick reading.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

I am doing PPC for a franchised company with several locations. Can you tell me how can I create search query report through Goog. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Marketing Insider Group

JULY 21, 2010

In phase 1, the 2 companies relied on a Question and Answer format to determine the impact of buying stage on the keyword combinations used by IT buyers. Augmented Reality For B2B Marketing in 2011?" Background This study is the 2 nd phase of a research project by both TechTarget and Google. Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. It includes an excellent overview of how to maximize your Twitter searches to identify prospects. Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

AUGUST 26, 2010

Harnessing the Power of Twitter: Tips from Guy Kawasaki The focus of this discussion is how companies can leverage Twitter to grow their businesses. It includes an excellent overview of how to maximize your Twitter searches to identify prospects. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

Augmented Reality For B2B Marketing in 2011?" Share: Read more from Social Media Social Media , Social Media Campaigns Click here to cancel reply. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? Augmented Reality For B2B Marketing in 2011?" But how do you measure brand value in the social age?

Social Media 100

Social Media Brand Identity Branding Media 100

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Thought leadership is a good thing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. According to David Rosen from Makovsky + Company: I called it the “Forbidden Dance&# because the primary obstacle (in my view) to B2Bs adopting social media is no longer the question of whether it works.

Social Media 100

Social Media Media B2B Customer Satisfaction 100

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

DECEMBER 1, 2010

I have been in large companies and small and content is the one challenge I have found at both. I think marketers have to demonsrate much more strategic insight then just planning. Marketing will always need to focus on planning and strategy, almost by definition, for our companies. I mean in term of skills.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

NOVEMBER 11, 2010

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# To me this means that in many companies, we are still being asked to justify the time, budget or people required to support social media efforts. Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

AUGUST 17, 2010

Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. Program Acceleration: the rate at which we move from a marketing concept to a campaign that is driving results. Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JULY 13, 2010

While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

MAY 3, 2010

Since most of us have found ourselves in a position or a company that is not exactly on the path we imagined when we were younger, it makes sense to ponder what exactly has delivered us to the place we stand. So here I will describe why I am in Marketing. Augmented Reality For B2B Marketing in 2011?"

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

OCTOBER 19, 2010

By engaging with customers on their terms, when they start the buying process and throughout their relationship with your company, you create a thinner and taller demand funnel. Marketing spend is much more efficient. Augmented Reality For B2B Marketing in 2011?" Conversions increase. Click here to cancel reply.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Related Posts: Why Is Search…So…Darn…Hard?!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Related Posts: Why Is Search…So…Darn…Hard?!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100