The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." In terms of both department size and budget, Marketing is on the rise. Social Media as a Core Skill.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Heinz Marketing

DECEMBER 31, 2018

So when we first met, I want to say 2011, I think that trade show, we just rolled out the first version of G2 Crowd years ago. And at that point the question was, obviously reviews are very much B2C just as you mentioned, and now it’s a given. And I think purchase advice has come from a variety of people in the past.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts. But which networks are most effective for spreading the content produced?

Paid Content 100

Paid Content Social Media Statistics Research 100

Content Standard

NOVEMBER 27, 2017

It’s February 2011 and Google, whose mission is “to organize the world’s information and make it universally accessible and useful,” is none too pleased—because, well, much of the content that SEOs are elevating in Google’s search engine results page is blatantly self-promotional and useless. . He matters.

SEO 54

SEO SERP Paid Search Agency Planning 54

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there's more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there’s more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

The ROI Guy

OCTOBER 5, 2011

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Just as buying music and books changed significantly over past 10 years in the B2C space, similarly we are in a ten year consumerization of B2B sales. Customers want "outcomes."

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.

Work Management 121

Work Management Personalization Marketing Management Marketing AI 121

Webbiquity

JANUARY 17, 2011

You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 However, B2B marketers are less active on social media than their B2C counterparts, with only 32% engaging on a daily basis compared to 52% on the B2C side.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. Send Less Leads to Sales - B2B Lead Generation Blog , November 18, 2010 If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. Want a Bigger Marketing Budget?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

FEBRUARY 7, 2011

Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). 50 Ways to Measure Success in Social Media by B2C Marketing Insider.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 24, 2012

Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media.

Social Media 100

Social Media Tips Media Best Practices 100