The ROI Guy
DECEMBER 23, 2010
Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Alinean recognized by BtoB Magazine’s as one of To.
The ROI Guy
FEBRUARY 14, 2011
Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.
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Marketing Insider Group
APRIL 21, 2011
The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. I guess this shouldn’t be a huge shocker. I started my career in sales.
The ROI Guy
DECEMBER 6, 2010
Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%
Marketing Insider Group
FEBRUARY 1, 2011
Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. 16th, 2011. The main points: Sales is the customer of marketing. So help them to sell. . Both quality and quantity of leads is important.
The ROI Guy
FEBRUARY 15, 2011
Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Alinean recognized by BtoB Magazine’s as one of To. They do if they are.
The ROI Guy
JANUARY 20, 2011
Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. They do if they are.
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